You need to come up with a new creative strategy. What's the best way to brainstorm ideas?

There can only be one goal. Entertainment. If the audience isn't entertained by the creative, then no matter how good the strategy, it won't be viewed.

Hola! ?Quieres hacer una lluvia de ideas? ?Es fácil y divertido! Reúne a un grupo de personas creativas, sin juzgar ninguna idea y animando la participación de todos. ?Deja volar tu imaginación y anota todas las ideas, por locas que parezcan! Después, revisa y desarrolla las mejores. ?Así es como se hace una lluvia de ideas exitosa

Para debater novas estratégias criativas, promova um ambiente de confian?a onde todas as vozes sejam ouvidas. Use técnicas de brainstorming e críticas construtivas para explorar e refinar ideias, transformando a diversidade de pensamento em for?a.

Begin by identifying the problem or opportunity. Then, consider your desired outcomes. Is it generating a set number of ideas, exploring different approaches, or narrowing down to a single top concept? Be specific. Instead of "come up with cool ideas," make it "generate ten unique marketing concepts that target Gen Z by the end of the session." Consider your limitations, such as budget, time, and resources. Brainstorming within these constraints helps generate practical solutions. Here's an example: ? Problem: Web conversion rates are low. ? Outcome: Generate 5 site redesign concepts. ? SMART Goal: Develop 5 data-driven ideas that prioritize user experience and aim to increase conversion rates by 10% within the next quarter.

A melhor maneira de debater ideias ao criar uma nova estratégia criativa é organizar um verdadeiro conselho de sábios, onde cada membro traz uma perspectiva única para a mesa redonda. Este ambiente deve ser um santuário seguro para a criatividade, onde n?o existem ideias ruins e cada contribui??o é valorizada. Utilize técnicas como brainstorming e mind mapping para explorar o território desconhecido de possibilidades, permitindo que a criatividade flua livremente. Encoraje a diversidade de pensamento, reunindo pessoas de diferentes áreas e experiências.

While working with a top leader in satellite products with multiple showrooms in the region, I encountered a branding mismatch challenge. Led by the Marketing Director, I entered the crowded Satellite market, where the scattered signage drew my attention. Sensing a perfect opportunity for holistic branding, I gathered the team for a brainstorming session. In under 60 days, we changed the unclear branding into a beautiful symphony. What's the outcome? A stunning achievement that not only united the brand's visibility but also caused an irreparable injury to competitors, eliminating them completely from the market scene.

Who are you trying to reach? Demographics, interests, and online behavior can be gleaned from social media analytics, audience research tools, and surveys. Conduct user interviews or focus groups to understand their challenges and what motivates them. Develop buyer personas to represent your ideal customer. Research your competitors’ creative strategies. Analyze their messaging, visuals, and channels used. Keep updated on trends and emerging technologies that could influence your creative approach. Track online conversations about your brand and industry to gain insights into audience sentiment and trending topics.

A wonderful way to spark creativity a collaboration, as well as awareness and action is by playing, in teams: www.SolutionsTheGame.com

Die besten Recherche-Ergebnisse bringen nichts, wenn sie nicht dokumentiert werden. Dafür reicht im pragmatischsten Fall schon ein schn?des Word-Dokument, in das man alle Links und Notizen packt. Die passende Lieblings-App für sowas hat jeder selbst. Was mich begleitet, ist nach wie vor ein Notizbuch aus Papier: Was das Gehirn über handschriftliche Notizen, Skizzen und Querverbindungen verstoffwechselt, schafft kein digitales Medium. Zumindest bei mir nicht.

I initially wrote 'Have eight pints' in answer to the question. However I was unable to submit the answer as I'd not used enough characters. A sad reflection of the amount of total crap that is said today, when far fewer words will suffice.

To come up with new creative strategies: 1??Define your end goal. At the end of the road, what do you want? 2??Conduct research: This involves both primary and secondary forms of research. It will help highlight what's already in the market, and what gaps that are missing. 3??Generate creative ideas to help you in achieving your goal. At this stage, don't restrict any idea. Let the process flow as naturally as possible. You can use ?Emphathy maps, ?SCAMPER technique (Substitute, Combine, Adapt, Modify, Purpose, Eliminate, Reverse) or ?Edward De Bono's Six Thinking hats, to help you and your team look at ideas from different perspectives. Always use a technique that suits your goal, your team, your personality and style.

I start with a deep brainstorm about the challenge we are trying to meet. Kind of like a brief-as-brainstorm where we use collective wisdom to open up the challenge from multiple perspectives. Problem-solving and ideation instincts are strong and often come on too fast before a team has fully processed or unpacked the strategic challenge.

If brainstorming in a group, try Brainwriting. Write down ideas on slips of paper and pass them around the group for others to build on anonymously. Another great one is SCAMPER, a technique that uses a series of prompts to look at an existing idea from different angles. Use these prompts: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Rearrange. If brainstorming individually, try a technique known as Question Storming. Instead of brainstorming solutions, brainstorm questions. Shifting your perspective can lead to unexpected and useful solutions. Another great strategy is Mind Mapping. Create a visual map of your ideas. Start with a central topic and branch out with related ideas and sub-ideas.

Watch TikTok and Shorts videos from keyword searches that are relevant. Have an idea that someone you know would say is cool, and then explain it to them. Did it play?

Sp?testens bei der Umsetzung siegt die Ordnung über das kreative Chaos: über einen l?ngeren Zeitraum stattfindende Projekte k?nnen gut über z. B. Trello strukturiert und dokumentiert werden. Sobald mehrere Leute an einem Projekt mitarbeiten, ist eine klare Kommunikation und Entscheidung für einen (!) Kommunikationsweg mit das Wichtigste – nichts ?rgerlicheres, als wenn die kreative Umsetzung ausgebremst wird, weil wichtige Informationen irgendwo verschütt gegangen sind.

Antes solo existían herramientas tradicionales, como un brainstorming, o sentarse con tu equipo a aportar ideas sin una guía clara. Ahora además de existir herramientas más complejas, principalmente en el mundo de la innovación, sugiero leer acerca de purpose launchpad y exo canvas, también tenemos herramientas de inteligencia artificial, como chat gpt o como gemini, entre otras menos conocidas. Estas herramientas, con un prompt adecuado, pueden fungir como consultor que te diga el FODA, o que te de algunos datos acerca de tus ideas, o incluso un paso atrás, puede proporcionarte o iterar algunas ideas casi desde cero. Es importante que estas herramientas se utilicen con consciencia, y que no se pierda la chispa de la creatividad humana.