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You need to choose a Creative Strategy company. What are the key factors to consider?

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If you are starting a career in creative strategy, you might be wondering how to choose the right company to work with. Creative strategy is the process of developing and executing innovative ideas that solve a problem, communicate a message, or achieve a goal. It involves research, analysis, brainstorming, storytelling, and design. A creative strategy company is a firm that offers these services to clients across different industries and sectors. But not all creative strategy companies are the same. Here are some key factors to consider when you are looking for one.

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Hannah Lafontaine

1 Portfolio and reputation

One of the first things to look at is the portfolio and reputation of the creative strategy company. You want to see examples of their previous work and how they have helped their clients achieve their objectives. You also want to check their reviews, testimonials, awards, and recognition in the field. A good creative strategy company should have a diverse and impressive portfolio that showcases their creativity, originality, and effectiveness. They should also have a positive and professional reputation among their peers and clients.

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Ramon Lofer

Empresário | Palestrante | Marketing Specialist | Especialista em Criatividade & Processos Criativos
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Avalie o portfólio para entender a qualidade e a diversidade de trabalhos anteriores. Considere a cultura da empresa e se seus valores alinham-se com os seus. N?o esque?a de analisar o feedback de clientes e a reputa??o no mercado para tomar uma decis?o informada.

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2 Services and expertise

Another factor to consider is the range and depth of services and expertise that the creative strategy company offers. You want to find a company that can handle your specific needs and goals, whether it is branding, marketing, advertising, content, web design, or social media. You also want to find a company that has the skills and knowledge to work with your industry, audience, and budget. A good creative strategy company should have a clear and comprehensive list of services and expertise that they can provide and customize for you.

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Hannah Lafontaine
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Working for an agency that leads with creative strategy- we find that clients often come to us for one thing, and then stay for 3 more services they need down the road. Choosing a company to partner with is less about what you need right now, and more about "Will this company be able to assist me with my future needs as well?" If you're going to invest your team's time, energy, and capital into working with an agency; make sure it's an agency that has the potential to become a long-term strategic and implementation partner

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3 Process and communication

A third factor to consider is the process and communication of the creative strategy company. You want to find a company that has a clear and structured approach to creative strategy, from research and ideation to execution and evaluation. You also want to find a company that has a transparent and collaborative communication style, from briefing and feedback to reporting and follow-up. A good creative strategy company should have a well-defined and documented process and communication that they can explain and share with you.

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4 Culture and values

A fourth factor to consider is the culture and values of the creative strategy company. You want to find a company that has a compatible and supportive culture and values, from vision and mission to ethics and diversity. You also want to find a company that has a positive and inspiring culture and values, from passion and innovation to quality and impact. A good creative strategy company should have a strong and consistent culture and values that they can demonstrate and align with you.

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5 Price and value

A fifth factor to consider is the price and value of the creative strategy company. You want to find a company that has a reasonable and competitive price for their services, based on their experience, reputation, and results. You also want to find a company that has a high and lasting value for their services, based on their creativity, originality, and effectiveness. A good creative strategy company should have a fair and flexible price and value that they can justify and deliver for you.

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6 Testimonials and referrals

A sixth factor to consider is the testimonials and referrals of the creative strategy company. You want to find a company that has positive and authentic testimonials and referrals from their previous and current clients. You also want to find a company that has relevant and reliable testimonials and referrals from your network and industry. A good creative strategy company should have a solid and diverse testimonials and referrals that they can show and connect you with.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jonah Wolfraim

Strategy Consultant | 13 yrs Strategy, GTM, Education, & Growth | Rotman MBA '24 | ex-Shopify
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Consider their history with the target audience. Do they have experience speaking to your target? You’re going to save a lot of time and research expenses when you work with a firm that understands that target already.

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You need to choose a Creative Strategy company. What are the key factors to consider?

1

2

3

4

5

6

7

1 Portfolio and reputation

2 Services and expertise

3 Process and communication

4 Culture and values

5 Price and value

6 Testimonials and referrals

7 Here’s what else to consider

Creative Strategy

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You need to choose a Creative Strategy company. What are the key factors to consider?

1

2

3

4

5

6

7

1 Portfolio and reputation

2 Services and expertise

3 Process and communication

4 Culture and values

5 Price and value

6 Testimonials and referrals

7 Here’s what else to consider

Creative Strategy

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