You need to boost your content marketing strategy. How do you know which keyword research tools are the best?

2 Types of keyword research tools

Keyword research tools come in various forms, each with its own advantages and drawbacks. For instance, search engine tools like Google Keyword Planner, Bing Keyword Tool, and YouTube Keyword Tool are often free or low-cost and provide data on keyword popularity and trends. However, they may not offer enough information on difficulty, relevance, or variations and may be biased towards their own platforms. SEO tools such as Moz, Ahrefs, or SEMrush provide comprehensive data on keyword difficulty, relevance, variations, and other metrics but can be expensive, complex, or overwhelming for beginners or small businesses. Niche tools like AnswerThePublic, Ubersuggest, or BuzzSumo are typically free or low-cost and offer unique data on keyword questions, suggestions, or content ideas. They can help you uncover new angles and opportunities for your content as well as understand your audience's needs and interests better. Still, they may not provide enough data on keyword popularity, difficulty, or trends and may not cover all the niches or topics you need.

3 How to choose the best keyword research tools

When it comes to choosing the best keyword research tools for your content marketing strategy, there is no one-size-fits-all solution. You need to consider your goals, budget, and preferences. To do this, define your goals by asking yourself what you want to achieve with your content; set your budget by determining how much you can afford to spend; and test and compare different keyword research tools before committing to one. This will help you determine which features and data are necessary for you, as well as how often you can use them. Additionally, it's possible that you may need more than one tool to cover all your keyword research needs, or that a single tool may be enough.

4 How to use keyword research tools effectively

Once you have chosen the best keyword research tools for your content marketing strategy, you need to use them effectively to get the most out of them. To do this, start by selecting a seed keyword that represents your main topic or niche. For example, if your content is about dog training, your seed keyword could be "dog training". You can then use different filters and parameters provided by the keyword research tools to narrow down your keyword list and find the most suitable keywords for your content and audience. Additionally, analyze the intent and context of your keywords to make sure they match your content and audience's expectations. Lastly, optimize your content for your keywords by including them in titles, headings, body text, meta tags, URL, images, and links. Make sure to use them naturally and strategically without overstuffing or spamming them. Your keyword research tools can help you check the keyword density, readability, or performance of your content so that you can make adjustments as needed.

5 Benefits of using keyword research tools

Using keyword research tools can bring many benefits to your content marketing strategy, such as improving SEO, enhancing content, increasing conversions, and saving time and money. They can help you find and optimize keywords that can boost your rankings, traffic, and visibility on search engines. Furthermore, keyword research tools can help you create content that is relevant to your audience and discover new content ideas. Additionally, they can assist in finding and targeting keywords with a high intent or demand. Finally, they can streamline and automate your keyword research process, so that you don't waste resources on keywords that are too competitive or low-performing.