登录查看更多内容

You have a website that needs more traffic. How can you make it happen without any experience?

由人工智能和领英社区提供技术支持

You have a website that needs more traffic. How can you make it happen without any experience? This is a common challenge for many online entrepreneurs, bloggers, and hobbyists who want to share their content with the world. But don't worry, you don't need to be an expert to start attracting more visitors to your site. In this article, you'll learn some basic and effective strategies to boost your website's visibility and reach using search engine marketing (SEM).

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

1 What is SEM?

SEM is the process of using paid advertising to promote your website on search engines like Google and Bing. Unlike search engine optimization (SEO), which focuses on improving your site's organic ranking, SEM allows you to bid on keywords and phrases that are relevant to your target audience and niche. When someone searches for those terms, your ad will appear on the top or bottom of the search results page, depending on your budget and competition.

添加您的观点

Arpan Banerjee

Google Ads Specialist | PPC - SEM
举报内容
To increase website traffic without experience, focus on these steps: 1. Content Creation: Produce engaging articles/videos answering audience questions. 2. Social Media: Share content on platforms and engage with followers. 3. Influencer Collaboration: Partner with established figures for wider reach. 4. Online Directories/Forums: Provide valuable insights to attract visitors. 5. Email Marketing: Offer free resources to build an email list and send engaging newsletters. Consistency and value creation are key for long-term success.

已翻译

赞
Nikita Baskaran

Seeking Summer 2025 Internships || Master's Marketing Analysis || Social Media Marketing || Search Engine Optimization || Data visualization || DePaul University
举报内容
There are multiple ways to drive traffic to your website, 1. create content on social media and ask your audience to visit the website for more information 2. provide free templates, designs or tips that your audience can download from your website. 3. Use SEM to drive greater traffic to your website faster Search engine marketing can help drive traffic to your website in a very short span of time. Google ads is widely used for this process, you can run ads on a budget easily

已翻译

赞
Md Touhid Khandoker

Certified Digital Marketer, Specializing in Amazon services, SEO, Social Media, and Search engine advertising. Driving strategic growth through innovation. Also a passionate traveler, Entrepreneur, and Humanitarian
举报内容
SEM, or Search Engine Marketing, is the strategic use of paid advertising to boost your website's visibility on search engines like Google and Bing. Unlike SEO, which focuses on organic ranking, SEM lets you bid on keywords relevant to your audience. When users search for those terms, your ad appears prominently on the search results page. It's your ticket to prime digital real estate, ensuring your brand stands out and drives targeted traffic to your site.

已翻译

赞
Robson Santos

Especialista em marketing | MBA Marketing & Analytics
举报内容
SEM (Search Engine Marketing) é basicamente uma forma de promover algo na internet para que ele apare?a mais facilmente quando alguém faz uma pesquisa em sites de busca, como o Google ou o Bing. é como colocar um cartaz do seu site em uma rua movimentada para que mais pessoas o vejam e visitem. SEM geralmente envolve pagar para que seu site seja exibido como um dos primeiros resultados quando alguém procura por determinadas palavras-chave relacionadas ao seu negócio. Isso ajuda a atrair mais visitantes para o seu site e aumentar a visibilidade da sua empresa online.

已翻译

赞

2 Why use SEM?

SEM can help you drive more traffic to your website in a short amount of time, especially if your site is new or has low authority. SEM can also help you reach specific goals, such as increasing conversions, sales, leads, or sign-ups. SEM can also help you test and optimize your site's performance, by tracking and analyzing your ad campaigns and landing pages. SEM can also complement your SEO efforts, by increasing your brand awareness and credibility.

添加您的观点

Uzzal Patwary

Passionate about leveraging digital marketing to unlock brand potential ??
举报内容
Discovering the power of SEM can truly transform your online presence. From swiftly boosting visibility to hitting conversion targets, SEM offers tailored solutions for businesses of all sizes. By seamlessly integrating SEM with your SEO strategy, you'll not only drive traffic but also enhance your brand's credibility in the dynamic digital realm.

已翻译

赞
Robson Santos

Especialista em marketing | MBA Marketing & Analytics
举报内容
O SEM ajuda a aumentar a visibilidade do seu site nos resultados dos mecanismos de busca. Ao aparecer nos primeiros resultados de pesquisa, você aumenta as chances de atrair visitantes para o seu site. Além disso, você tem controle maior do destino do visitante, que pode ser a página inicial do seu site ou até mesmo a página de um produto, vai depender da sua estratégia, copy e or?amento.

已翻译

赞

3 How to start with SEM?

To start with SEM, you need to choose a platform that suits your needs and budget. The most popular and widely used platform is Google Ads, which covers about 90% of the search market. Other platforms include Bing Ads, Yahoo Ads, and Amazon Ads. Each platform has its own advantages and disadvantages, so you need to do some research and comparison before you sign up. You also need to set up a payment method and a billing cycle for your ad account.

添加您的观点

Uzzal Patwary

Passionate about leveraging digital marketing to unlock brand potential ??
举报内容
Embarking on your SEM journey starts with choosing the right platform. Google Ads, covering 90% of the search market, is a popular choice, but alternatives like Bing Ads and Amazon Ads offer unique advantages. Research and compare platforms based on your goals and budget. Then, set up your ad account by configuring payment methods and billing cycles. With these steps, you're ready to launch impactful SEM campaigns that drive results.

已翻译

赞
Robson Santos

Especialista em marketing | MBA Marketing & Analytics
举报内容
Para come?ar com Search Engine Marketing (SEM), avalie quais motores de buscas fazem mais sentido para atingir seu objetivo, o Google sem dúvida é o mais usado, mas há quem consiga bons resultados no Bing. Defina seu objetivo: captura de leads, vendas, receber liga??es, etc. O terceiro passo envolve entender quais palavras-chave escolher? Quanto mais específico for, mais qualificado poderá ser o seu tráfego. Escolha um bom CTA e se possível, adicione extens?es de anúncios. Após isso, configure sua campanha, inicie e constantemente avalie os resultados, fazendo ajustes, testes A/B para aprender quais anúncios funcionam melhor para alcan?ar seus resultados.

已翻译

赞

4 How to create an ad campaign?

To create an ad campaign, you need to follow some basic steps. First, you need to define your goal and audience. What do you want to achieve with your ads? Who do you want to reach? Second, you need to choose your keywords and match types. What words or phrases do you want to bid on? How broad or specific do you want your ads to be? Third, you need to write your ad copy and design your landing page. What message do you want to convey to your potential customers? What action do you want them to take on your site? Fourth, you need to set your budget and bid strategy. How much are you willing to spend on your ads? How do you want to optimize your bids for clicks, conversions, or impressions?

添加您的观点

Uzzal Patwary

Passionate about leveraging digital marketing to unlock brand potential ??
举报内容
Creating a successful ad campaign involves key steps. First, define your goals and target audience. Next, select keywords and craft compelling ad copy. Design an effective landing page. Finally, set your budget and bidding strategy aligned with your goals. Execute these steps to launch a targeted and impactful campaign.

已翻译

赞

5 How to measure and improve your results?

To measure and improve your results, you need to monitor and analyze your ad performance regularly. You can use the tools and reports provided by your platform, such as Google Analytics, to track and evaluate your key metrics, such as impressions, clicks, conversions, cost, and return on investment (ROI). You can also use split testing, also known as A/B testing, to compare different versions of your ads and landing pages and see which ones perform better. Based on your data and insights, you can make adjustments and improvements to your ad campaigns and site content.

添加您的观点

加载更多内容

6 How to learn more about SEM?

SEM is a dynamic and complex field that requires constant learning and updating. If you want to learn more about SEM, you can find many online resources and courses that can help you master the skills and knowledge you need. Some of the best sources include Google Skillshop, Moz Academy, HubSpot Academy, and Udemy. You can also join online communities and forums, such as Reddit, Quora, and Facebook groups, where you can ask questions and get tips from other SEM practitioners and experts.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Search Engine Marketing (SEM)

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You have a website that needs more traffic. How can you make it happen without any experience?

1

2

3

4

5

6

7

1 What is SEM?

2 Why use SEM?

3 How to start with SEM?

4 How to create an ad campaign?

5 How to measure and improve your results?

6 How to learn more about SEM?

7 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

更多Search Engine Marketing (SEM)相关文章

更多相关阅读内容

You have a website that needs more traffic. How can you make it happen without any experience?

1

2

3

4

5

6

7

1 What is SEM?

2 Why use SEM?

3 How to start with SEM?

4 How to create an ad campaign?

5 How to measure and improve your results?

6 How to learn more about SEM?

7 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

查看其他技能