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You have new team members to train in merchandising. How can you make sure they’re effective?

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Merchandising is the art and science of displaying products in a way that attracts customers, showcases features and benefits, and drives sales. As a merchandiser, you have a key role in creating a positive shopping experience and influencing buying decisions. But how can you ensure that your new team members share your vision and skills? Here are some tips to train them effectively.

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Cyrielle Poignant-Maiffredi ??

J'accompagne les marques dans leur développement 360° grace à des stratégies inspirées du luxe | Paris & C?te d'Azur |…
Priscila Pilger

Fundadora Pri Pilger - Visual Merchandising Especialista de Visual Merchandising | Estratégia de PDV | Experiência de…

1 Set clear goals

Before you start training, you need to define what you want your new team members to achieve. What are the standards and expectations for merchandising in your store or department? What are the best practices and techniques that you use? What are the key performance indicators that you measure? By setting clear and realistic goals, you can help your new team members understand what they need to learn and how they will be evaluated.

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Gustavo J.
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1- Compare as vendas mensais antes e depois das estratégias. 2- Desenvolva guia visual de merchandising com layout de loja, disposi??o de produtos e comunica??o visual padronizada. Realize auditorias periódicas para garantir a conformidade com o guia de merchandising. 3- Implemente a técnica de cross-merchandising. Acompanhe o comportamento das vendas 4- Estabele?a indicadores de convers?o de vendas como KPI para medir a eficácia das estratégias de merchandising. Calcule a taxa de convers?o mensal e identificar quais a??es de merchandising contribuíram para seu aumento ou diminui??o.

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2 Demonstrate and explain

One of the best ways to train new team members in merchandising is to show them how it's done. Choose a product or a display that you want to teach them and walk them through the steps of merchandising it. Explain the logic and reasoning behind your choices, such as the color scheme, the layout, the signage, the lighting, and the accessories. Point out the details and nuances that make a difference, such as the angle, the spacing, the grouping, and the height. Ask them questions to check their understanding and encourage them to ask you questions as well.

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Cyrielle Poignant-Maiffredi ??

J'accompagne les marques dans leur développement 360° grace à des stratégies inspirées du luxe | Paris & C?te d'Azur | Alumni IFM et CELSA | Ex L'Oréal & Kering | Fondatrice de French Riviera Talents
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Si une nouvelle personne intègre la marque, il est important de lui parler de la stratégie globale de la marque et comment elle se décline sur le merchandising. Ensuite, il faut lui expliquer les subtilités stratégiques de chaque point de vente. Puis, rentrez dans le vif du sujet ! Faites le VM avec les nouveaux collaborateurs, pour démontrer dans la pratique les principes merch à respecter. Prochain étape : leur proposer de participer !

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Gustavo J.
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1-Mostrar aos novos membros como realizar o merchandising em um produto explicando as escolhas de esquema de cores, layout, sinaliza??o, ilumina??o e acessórios. 2- Destacar a importancia de detalhes como angulo, espa?amento, agrupamento e altura na montagem do merchandising. 3- Estimular questionamentos para garantir entendimento dos conceitos; estimular que fa?am. 4- Explicar a lógica do merchandising as vendas. 5- Fornecer feedback frequente e oportunidades para praticarem o que aprenderam, permitindo que desenvolvam suas habilidades de merchandising.

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3 Provide feedback and coaching

Another important aspect of training is to give your new team members feedback and coaching on their work. Observe them as they practice merchandising and offer them constructive and specific suggestions on how to improve. Praise them for their strengths and achievements and help them overcome their challenges and mistakes. Use examples and demonstrations to illustrate your points and reinforce the best practices. Be supportive and patient and avoid being overly critical or harsh.

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4 Involve them in decision making

A good way to empower and motivate your new team members is to involve them in decision making. Instead of telling them what to do, ask them for their opinions and ideas on how to merchandise a product or a display. Listen to their suggestions and acknowledge their creativity and input. Discuss the pros and cons of different options and guide them to make informed and effective choices. By doing this, you can help them develop their confidence and critical thinking skills.

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Gustavo J.
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1- Incentivar os novos membros a participarem da elabora??o de estratégias de merchandising. 2- Valorizar a criatividade e contribui??o dos novos membros. 3- Promover discuss?es sobre os prós e contras de diferentes op??es de comercializa??o, orientando os novos membros a fazerem escolhas embasadas em dados. 4- Ajudar os novos membros a desenvolverem confian?a e habilidades de pensamento crítico ao envolvê-los ativamente no processo de tomada de decis?es e ao fornecer orienta??es construtivas. 5- Ao adotar essa abordagem, é possível capacitar os novos membros, incentivando seu crescimento profissional e contribuindo para um ambiente de trabalho colaborativo e motivador.

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5 Encourage collaboration and learning

Finally, you can enhance your training by encouraging collaboration and learning among your new team members. Create opportunities for them to work together on merchandising projects and share their feedback and insights with each other. Foster a culture of teamwork and communication where they can learn from each other's experiences and perspectives. Also, provide them with resources and tools to further their learning, such as online courses, books, magazines, blogs, and podcasts on merchandising. By doing this, you can help them grow their skills and knowledge continuously.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cyrielle Poignant-Maiffredi ??

J'accompagne les marques dans leur développement 360° grace à des stratégies inspirées du luxe | Paris & C?te d'Azur | Alumni IFM et CELSA | Ex L'Oréal & Kering | Fondatrice de French Riviera Talents
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Le Visuel Merch vient servir le business, il est donc primordial de faire participer les équipes de vente, avec leurs retours sur le merch actuel, mais aussi les impliquer dans la réalisation du VM pour avoir un résultat à la fois esthétique, stratégique et commercial !

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Priscila Pilger

Fundadora Pri Pilger - Visual Merchandising Especialista de Visual Merchandising | Estratégia de PDV | Experiência de Marca | Consultoria e Treinamentos.
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Uma coisa que funciona pra mim é trazer as pessoas para montar a loja junto comigo. Ter vis?o de COMO, POR QUE e ONDE expor os produtos muda a percep??o do que precisa ser feito. Uma experiência que tive no passado e que foi muito produtiva foi convidar novos colaboradores da área de produto que cuidavam das categorias da marca para visitar os principais formatos de loja e entender como a exposi??o se comportava. Porque precisávamos fazer a exposi??o X ou Y, quais estratégias eram utilizadas e como o calendário anual de exposi??o se comportava em cada layout. Após as visitas os times come?aram a entender melhor a capacidade de cada uma das categorias no espa?o total de vendas e come?aram a ter mais visibilidade do que acontecia no PV.

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You have new team members to train in merchandising. How can you make sure they’re effective?

1

2

3

4

5

6

1 Set clear goals

2 Demonstrate and explain

3 Provide feedback and coaching

4 Involve them in decision making

5 Encourage collaboration and learning

6 Here’s what else to consider

Merchandising

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You have new team members to train in merchandising. How can you make sure they’re effective?

1

2

3

4

5

6

1 Set clear goals

2 Demonstrate and explain

3 Provide feedback and coaching

4 Involve them in decision making

5 Encourage collaboration and learning

6 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

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