You have a knack for B2B marketing strategy. How can you use that to become a writer?

Starting my writing journey is like embarking on a quest; as Tolkien said, "Not all those who wander are lost." ?? ?? Explore your passions: Passion fuels your pen; delve into what ignites your soul. ?? Know your audience: Understanding who reads your words shapes your message. ?? Embrace trends: Stay agile, adapt to the ever-evolving writing landscape. In this intricate dance of words and ideas, finding your niche is not just about writing but also about connecting with souls through the ink of your thoughts. ??

Everyday in our roles we see examples of what’s working and what needs improvement. I find that using my job related experience is so helpful to others in the firm and while networking. Sometimes we are so busy just getting thru the day it’s helpful for me to jot down examples or experiences that work and then refine those examples to share later.

As a B2B marketer, you likely have experience creating engaging and persuasive content to attract and inform business audiences. This skill is highly transferable to writing, as it involves effectively communicating ideas, stories, and information through written material. You can leverage your knowledge of content strategy to create compelling written pieces that resonate with your target readers. B2B marketing strategy requires a deep understanding of the target audience, their needs, challenges, and interests. This same understanding is crucial for successful writing. By leveraging your expertise in identifying and addressing the pain points of B2B audiences, you can tailor your writing to resonate with specific professional audiences.

It really depends on what type of writer you're trying to be; for the sake of LinkedIn, let's assume that you're trying to become a business writer. The best business books are based on a story that delivers a solution to a common professional problem. So what's your story? What problem did you solve that made your life, your company, or your customers better?

Identifying your niche is not merely a suggestion; it's a strategic imperative. In a sea of content creators, specialization sets you apart. It enables you to cultivate a loyal audience base who seeks out your expertise. Whether it's fintech, SaaS, healthcare, or sustainability, carving out your niche allows you to tailor your content to the unique needs of your audience.

My journey was the other way around. I was a writer before I became anything close to a marketer. My roots began in technology - mainly data and analytics! So long story short - to be a writer, you need the passion of writing. And as a B2B marketer, remember that you’re the business! - Define what’s the end goal of your writing: passion or a KPI. - Write what your audience wants to hear. - Write about your experience and your journey! - Where you publish it, depends on your answer to Q1 on my list.

- Imagine your words dancing off the screen ?? - Let's paint a masterpiece with your thoughts ?? - Your portfolio is your own glittering treasure chest ?? - Time to shine brighter than a supernova ? - Splash your creativity like confetti on a blank canvas ?? - Your writing, a melody waiting to be heard ?? - Build a bridge of words to connect hearts ?? - Let your pen be the magic wand casting spells ? - Plant seeds of ideas and watch them bloom ?? - Your portfolio, a window to your soul ?? - Dive deep into the sea of possibilities ?? - Unleash the writer within and conquer worlds with your pen ??

I have been thinking about writing a book in the future, but I don't want to do it before have a great and valuable base. Therefore, I have documented my initiatives, read many books, and practiced writing a lot.

LinkedIn is a great place to start writing to build your portfolio. You can use that to pivot your work into other areas within your niche. Another way to do this is a blog, newsletter, or website. Whatever it is, you need to develop a regular cadence as it’s the regularity of your writing even more so that the quality as you get started.

Writing is not just about words; it's about crafting a symphony of thoughts that resonate with the soul. As a writer, I've learned that marketing oneself is as essential as the art of writing itself. ?? ?? Showcase your unique voice: Your brand is your essence; let it shine in every piece you create. ?? Target the right audience: Understand who needs your words and tailor your services to meet their needs. ?? Engage and connect: Building relationships is key; interact with your audience, listen, and respond. Crafting compelling content is only half the battle; sharing it effectively completes the journey. Let your words be the beacon that guides others to your literary world.

Just as you would market a product, you must market your self as the product. Try to find ways to get your message out there. Look for ways to promote your work, join in with other influencers in your area of expertise, and/or find podcasts to spread the word about YOU!

Building a personal brand as a writer involves identifying your niche, voice, and unique selling points to differentiate yourself in a competitive landscape. Whether it's specializing in a particular genre, topic, or writing style, clarity and consistency in messaging are key to attracting the right audience and opportunities. Networking within writing communities, attending literary events, and participating in writing workshops or contests can also help increase visibility and connect with fellow writers, editors, and publishers. Collaborating with other creatives, guest blogging on relevant platforms, and seeking testimonials or endorsements from satisfied clients can further bolster credibility and reputation as a writer.

- Embracing your B2B marketing skills can truly propel your writing journey. - Leverage Your Analytical Abilities: Utilize data-driven insights to craft compelling content. - Harness Your Strategic Thinking: Develop a content strategy aligned with business objectives. - Utilize Your Customer-Centric Approach: Create content that resonates with your target audience. - Enhance Your Communication Skills: Translate complex marketing concepts into engaging written material.

Identify Your Niche: Choose a writing niche that aligns with your B2B marketing expertise, such as content marketing, copywriting, or business blogging. Hone Your Craft: Invest time in improving your writing skills through practice, online courses, workshops, and reading widely within your chosen niche. Build Your Portfolio: Start creating samples that showcase your writing ability and expertise in B2B marketing. This could include case studies, white papers, blog posts, or email campaigns. Network and Market Yourself: Leverage your existing professional network in B2B marketing to find writing opportunities, and market yourself as a writer with a unique perspective grounded in industry knowledge.

Using B2B marketing skills, you can write content that connects with businesses, offering valuable insights and solutions. Simplifying complex ideas, you can focus on writing engaging articles, blogs, or case studies. And, by understanding business opportunities and trends, you can create astonishing ad copies that resonate with target customer. By this way, you can gradually become a successful content writer.

To leverage your B2B marketing expertise into a writing career, begin by identifying your niche in writing. Focus on topics that align with your B2B marketing experience. Build a portfolio of writing samples that demonstrate your expertise in these areas. Market yourself to potential clients or employers by highlighting your unique perspective and writing style. Continue to learn and improve your writing skills to stay relevant and competitive in the writing industry.

Transitioning from B2B marketing to writing requires a strategic approach. Start by identifying your niche within the writing world. Focus on topics related to B2B marketing where you can provide unique insights. Build your portfolio by creating content that showcases your writing skills and knowledge in B2B marketing. Market yourself by leveraging your B2B marketing experience to network and promote your writing services. Continue to learn and improve your writing skills to stay competitive in the writing market.

Here are the tips I will follow to use my B2B marketing skills to become a writer! 1: Discovering my niche ?? Embracing my passion to connect with readers and share valuable insights. 2: Building a sparkling portfolio ?? Creating a treasure trove of writing samples that shine brighter than a supernova. 3: Marketing myself like a pro ?? Showcasing my unique voice and engaging with my audience to build lasting connections. 4: Learning and growing ?? Embracing constant improvement as I craft compelling content that resonates with my readers. 5: More to consider ?? Embracing my B2B marketing prowess to propel my writing journey, one word at a time.

Pour cela, je vous conseille d'en parler avec Thibaut baron, qui a écrit un livre passionnant sur le Conquest Marketing, partant de son expérience terrain et de ses réflexions :)

If you have a “knack for B2B marketing” points 1-4 should be obvious. You should also be good at copywriting already since the best marketers are. And you should have plenty to write about as you’re an experienced practitioner. This leaves 3 simple steps to get started: - Study hook formulas. Hooks make or break posts. If you want to get seen you need to master them. How to and listicles work great. - Write from experience. When you do this writing is faster and posts are compelling and original. In a world of shit AI content, nobody can replace your unique experience. - Share unique insights. Eg. What types of content perform? What do buyers need? How long are sales cycles? Etc. Repeat for 6 months and watch what happens…