When sharing complex R&D findings with a non-technical team, you simplify the message by summarizing the technical impact until you reach an explanation sufficient for sharing. Each summary builds a foundation for the next level of understanding, refining the explanation step-by-step. It's like explaining bats and echolocation to a laymen audience. Work from most complex to simple: ? In-Depth Explanation: Bats emit high-frequency chirps and analyze the timing and pitch of the returning echoes to determine an object’s location, distance, size, shape, and texture. ? Simplified Concept: Bats emit sound waves that bounce off objects. The returning sound waves reveal where things are. ? Core Idea: Bats use sound to navigate and hunt.

best would be to give an example from real life and then try to connect technically in a simple language. Now it also depends on how non-technical te marketing team is! Non-technical could also be that technical but from some other field or similar, so it all depends on the team

When sharing complex R&D findings with a non-technical marketing team, it's essential to simplify the message to ensure clarity and engagement. Use everyday language, focus on the practical benefits, and avoid jargon. Visual aids like charts or examples can help translate technical concepts. Simplifying the message ensures that the marketing team can effectively communicate the innovation's value to customers, aligning with business goals and enhancing the product’s market appeal.

STORY telling would be the ideal, which starts with Happy present scenario - introduction of changed scenario - problem solving (get feedback from the Marketing team (audience) - Brain storming (list and channelize to the R&D findings) - Present the facts with Validated data along with the artifacts of the research.