When should you cold call your target market?

Knowing you customer is a critical first step for any outbound Establish the challenges you solve by looking at your past CRM data, case studies, what problems were people trying to solve by buying your product? What other problems did it solve? Then either use this data or if unavailable hypothesize what types of companies are likely to face these challenges. Who at those companies owns that function but also has political weight to make change happen? It’s okay to have more than one ICP but know they will likely care about different things requiring different messaging & talk tracks to get their interest.

1. Preparing your cold calling speech by adding a reference to prospect. 2. Have your list of objections and solutions list ready 3. Research well about ICP 4. Add storytelling 5. Call at right time

The best place to start is your current and previous customers. Talk to them and find out they decided to work with you. If you don’t have any customers yet then find them first before proceeding with a full outbound motion.

Interviewing customers can be so powerful. Dog in to understand their drivers for engaging with your solution, what made them buy, what is life like after the purchase and what problems have been solved.

You contact and account lists are invaluable. To build them: Identify Profitable Demographics: Know your ideal customers’ industries and needs. LinkedIn for Accounts: ? Optimize your profile. ? Use advanced search filters. ? Engage and network. Contacts: ? Set up an account. ? Define your criteria. ? Collect contact info. Prioritize and Outreach: ? Rank accounts. ? Personalize outreach. ? Follow up consistently. Bonus Tip: Start where you have expertise to gain credibility. List building is vital for growth. Start where you can add the most value. Use tools wisely and focus on meaningful connections. Persistence and personalization are your keys to success. #Sales #Networking ??

I disagree. I find that Fridays are one of the BEST days to catch prospects on the phone. I like to call between 10-12 & 1-3 as people tend to leave earlier on Friday afternoons. People on Fridays tend to be happier, more relaxed, and excited for the weekend. Happier prospects are more likely to hear you out and that can lead to better conversations.

I disagree (with years of proof) on the avoid Monday/Friday statement. People take good calls most of the time, and bad calls are always unwelcome. It's important to understand your industry, territory, and current events. For example, calls not to make: - Insurance carriers (or anyone in the line of a storm) in Florida during a hurricane week. - Finance execs last week of the quarter - NE states in the middle of a massive power outage and freeze - Anyone in the region of a major current crisis due to weather, events, etc. Sounds obvious, but happens all the time. If you have visibility of support issues, don't call until it's resolved. I can't tell you how many sales calls I get when I am dealing with a support issue with a vendor.

As cold calling is one of the most intimidating parts of a sellers role I like to eat the frog and call first thing. Connect rates tend to be higher in the mornings Tuesday-Friday. Keep in mind your prospect’s time zone so you don’t call them at ridiculous hours of the morning or night. Try not to overthink the time you call, it’s more important that you make dials when you’re going to be most effective. Time block based on when your energy levels are best, try split up your daily calls into different times of the day to avoid fatigue.

Avoid calling 5 minutes before the top and bottom of the hour so you don’t catch people ‘running into a meeting’. Try different times on different days. Mix up your call blocks to experiment.

Some of the best conversations you’ll ever get are….outside office hours. The ’boss’ is often ‘first-in-last-out’ Start with ‘why is the boss always first in and last out?’ Hit it right….a seam of purest gold.

Traditional scripts don’t work anymore. They are annoying and irritate prospects. Keep the conversation natural. Ask them about their current process. Give them an easy out. No more assumptions. Keep it light and breezy and if they say no then let them go.

The most important part of your call to script is your opener. It’s important you learn this vs reading off a script as tonality is vital during an opener. You want to include: Who you are and where you’re from, and why you chose to reach out to this person. From there the rest of the call should focus on asking the right questions and staying curious to discover if the prospect is facing challenges you help solve. Having a “pitch” can be helpful, but don’t focus on selling your product. Instead try and outline the reasons/challenges folks like them are facing that you can help solve. “Typically [PERSONA] come to us when they’re facing one of a few challenges: [challenge 1] [challenge 2] Are either of those relevant?

The opener is the most critical part. I generally hate scripts. Most people sound like they are reading, they forget to listen and they forget to be human. Use a framework instead of a script.

I use strategic phrases such as: - "I thought you could help me" - "We work with others such as" - "I believe we've discovered a breakthrough" - "The reason I am calling is to" - "Do you have your calendar available?"

Pick up that phone, dial those numbers, and make those calls. Each cold call is a step closer to your goals. Don't let fear or uncertainty hold you back. Remember, success favors the bold. The key is consistent action. Through action, you refine your skills, learn valuable lessons, and build relationships that lead to significant opportunities. Time is precious and something you can’t buy more of. Every call, every conversation, is a chance to make a difference. Results won't come on their own; they require your proactive effort. Your future success hinges on today's actions! ???? #Sales #ActionMatters

Here are 10 strategies to break the ice and warm up prospects: Personalized Messaging: Craft messages t9 show you’ve done your homework and understand their needs. Showcase you can solve their problems! Social Media Engagement: Interact with their content, comment on posts, and share relevant insights. Warm Referrals: Leverage mutual connections for warm introductions. Offer Value First: Share useful resources or insights related to their industry or challenges. Webinars and Workshops: Host educational events to showcase your expertise and engage prospects. Content Sharing Email Follow-Ups Networking Events Surveys/Feedback Social Selling Tools Comment cut off wouldn’t let me do more than 750 characters. So went short last 5!

Resistance often happens when people are skeptical of what you want or feel like they’re being targeted/persuaded. Use curious and non assumptive language, focus on them and show that you’ve done some research. Avoid pitching or talking to much, but be intentional and informed with your tone. Remember you’re the one who called them, it’s in your best interest to seem like you have a good reason for doing so. This will reflect in how they respond to you.

I use strategic phrases such as: - "I thought you could help me" - "We work with others such as" - "I believe we've discovered a breakthrough" - "The reason I am calling is to" - "Do you have your calendar available?"

Warming up your prospects ≠ sending them sequenced emails and LinkedIn DMs to build awareness. Warming your prospects means building rapport early on and gaining trust. You can do this by avoiding stereotypical salespeople language: - “Gotcha gotcha” - “Honestly” - “I would love” Make everything about them and their needs and not about you.

Use humour and human relatability as often as you can. Break the pattern of all the other sellers calling. If you don't sound like everyone else, you're already one step ahead.

One can not handle objections that they didn’t raise themselves. Handling objections is old training that’s great for car sales. If someone says “this sounds expensive” that’s a statement. One may reply “which means?” And then let the prospect” sort out their own answer. The one main objective in a cold call should always be to get a meeting. One shouldn’t be presenting anything in a cold call other than enough information for someone to determine if what you have has made them curious enough to take a meeting with you. So each calls goal should be to disqualify out the suspect or get a meeting.

Any advice pushing you to talk more about yourself is wrong. Always talk about the prospects and their problems. You can add in benefits as well, but always lead with problems. The best sales calls should end with them not knowing what you do - that's for the meeting.

Using questions to diffuse resistance helps take the friction out of the conversation. Objections usually mean a prospect doesn’t want to be sold to or pushed. Your job is to remove that uncomfortable feeling by acknowledging concerns and redirecting.

Never “overcome” objections on a cold call. Instead you should get ahead of any objections with your questions. “Most people are getting it done this way, are you doing that, too, or not really?” Most objections are nothing to overcome. Lean into their objections to build trust.

Always try to set up another call on the calendar before the meeting ends. This ensures the next step and you must explain what you would like to accomplish during the next meeting.

Doesn’t always have to be a call. Really, you should both have set objectives. - What’s the next thing we need to accomplish to move this forward? (Financials? Technical questions? DM’s to bring into convo? Etc.) - What’s the prospects timeline? (Do they have one?) This can look like a number of things: - Follow up meeting - Cost Analysis needing their data - Proposal Review - Email Q&A - Establishing clear timeline for possible implementation Whatever happens. Just don’t leave it open. At least get a time to roughly follow up if that’s all they’ll give you even. But if that’s all they give you - it’s probably not a deal ??♂?

Do the opposite of everyone else. Sales is filled with people who say and do the same things. If you want to stand out, stop doing the same thing as everyone else — sales is constantly changing.

No Rocket Science here, put yourself in the prospect's shoes and think what time would be an ideal time to speak to someone who is an absolute stranger. somewhere end of the day right? post lunch maybe? Also, you should know the person you are calling, where he is, and what are the working hours in that region and accordingly pick the time that is going to give you a high chance of connecting and having a conversation. Also, again there is no right and wrong time as far as you calling during business hours. however, if someone tells you, to call me in the afternoon, in the evening, etc, and respect that, make a note of it and call back accordingly. #ColdCalling #BestTimeToCall #kk

Be the human. A present, engaged, and curious person with a bit of self aware humor is the best pattern interrupt. To really stand out.. if you are calling their cell phone.. use yours. Don't hide behind local presence or make them wait for the connection and hear the Bwooop of the transfer. Human to human.

Always add your own unique flavour. There is a very low bar, so it does not take much to differentiate yourself from the masses. Take your time on your calls. Be memorable by being interested, genuinely curious and adaptable. You have to be a sponge, but also quick to react to any situation that may arise. Never feel lower than a prospect irrespective of title, and always be courteous and well mannered. Stay on top of learning and never let yourself believe that you know it all. Always leave a prospect better than how you found them.

Timing, tune of prospects, Days, behaviour or prospects are the most important factors to know how to deal with cold calling. There are other important factors that can effect if you can end your campaign successfully or not which are followed industries, prospect JT, Geo location, and company size.