What's your strategy for staying current in strategic communication?

Conduct regular 'community' and 'organisational communications' audit to stay updated with what works and what doesn't. This means you can follow a trial/error and experiment with your content, strategy and mediums as long as you figure out what works for you - this need not be the same for every organisation. And learning from peers is always a great start!

Research, networking and collaborating basically. Staying informed and engaged with industry/trade news, trends, and best practices. Reading industry publications, attending conferences and events, communities, and networking with other professionals in the field. Also, developing one's skills and knowledge through training and education programs, as well as seeking feedback and suggestions from industry colleagues and mentors.

Survey research can provide helpful insights, even when the issues might be an arm’s length from the one on which you’re focused. For example, misinformation affects so many aspects of health care and public health. Some research in this area lends helpful insights about trust — and where and how it has been diminished.

Siempre, siempre, siempre hay que estar actualizando conocimientos y aprovechar las experiencias de otros colegas. Afortunadamente el tener herramientas tecnológicas hace que podamos ser más eficientes al momento de actualizarnos, pero también requiere de nosotros mayor disciplina y compromiso. Necesitamos desaprender formas pasadas de hacer las cosas e incorporar nuevas maneras, canales y estilos para lograr ese posicionamiento de lis mensajes que deseamos entregar

In strategic communication, breadth and depth of knowledge are key. I try to immerse myself in a wide array of resources—from books and articles to podcasts, newsletters, and webinars. All of these resources help foster a well-rounded understanding. Engaging with diverse voices and perspectives, spanning technology to ethics to storytelling, enriches a communicator’s approach. Networking is very helpful as well for staying current and learning about the innovation and novel ideas in our field.

If you are building your network online, make sure to define a goal and curate your network accordingly. For example, my goal is to have as many communication and technology professionals in my network, so that I can stay on top of the things they are talking about. This allows me to have a first row seat to new content, job opportunities, trending topics, and much more. If your network is highly curated, useful content will land on you automatically, reducing barriers to access.

I’ve grown the most in my career through conversations with peers in other companies. Join groups on LinkedIn, Slack, and other platforms. Hop on webinars. Add your perspective and be open to feedback. The only competition you have is yourself - everyone else you can learn from.

Sin duda, sin conexión social ni opiniones expertas no podemos estar hablando de comunicación. Se necesitan profesionales de comunicación con habilidades, competencias y conocimientos para aplicar bien la estrategia. ?Cuál es nuestro objetivo? ?Y la estrategia? A partir de ahí podremos explorar sobre una base.

Strategic communication is dependent on clarity of vision and projection of a goal. Your team should be geared to accept flexibility and change in the project but the clarity in communication implementing your strategy must be firm.

Keeping your ear close to the ground will always keep you current. You will stay updated about your audience’s changing needs, priorities and behaviours (of consuming content and otherwise)…which are all key ingredients in designing strategic communication. It will also keep you in tune with what others are doing in the space. Next comes aligning these insights with business priorities and finding the sweet-spot - that’s where magic happens.

Take risks when crafting messages, remembering that in an age of shorter and shorter attention spans, it's best to simplify and be conversational in tone, to the point you're dancing on the edge of "is that still accurate" or "is the wording too casual". For example, instead of saying "micro, small and medium-sized enterprises", say "small businesses" or "entrepreneurs". When communicating on social media, hop on a trend like "expectations versus reality", even if you're a policymaker or business leader, and keep the content as conversational as possible. The post may land, it may not – and if it doesn't, you know for the next time. If it does land, chances are, you've tapped into a new audience.

To have a proper strategic communication we have to focus on the how often and more the content can be organised and the used words to be so sensibly put into order that it binds the reader. This binding will not only make the individual read it thoroughly but also make them understand the core message from it through those few minutes of audio, video or lettered. Keeping the open ended ness of a read to a reader’s food for thought shall also might help them think through very effectively of the tools that are being used for the content. Also adaptations, growth, value additions and more legible language is a great way for strategic communication from the management to the client levels.

Listening never goes out of fashion. If you're not listening to your audience, your client, or your stakeholders, your communications won't perform. Listening makes it a conversation rather than a lecture. Simply getting more deeply in touch with your audience will keep your communications fresh and relevant.

Comms folks move fast but that doesn't mean they have much time dedicated to experiment for the sake of experimenting. Yet, we all have those projects in the back of our minds that we'd love to try...if only there was enough time...if only there was more budget... and so on. All it takes to get started is your smartphone and a few minutes. Whatever it is you are trying doesn't need to be good, nobody needs to see it. But it's one more step toward something that could be very good and everyone would love to see.

As communicators, the learning needs to be continuous- whether it’s current affairs, in depth knowledge about your communications specialisation, or even the latest in technology. Counsel can only be provided when you know and knowledge is a continuous pursuit.

As in all areas, learning must be constant to innovate and be up to date. Proposing new strategies in communication is essential for the company to continue moving forward and to be able to act also in times of crisis

There are tremendous best-in-class case studies examples across wide sectors that glean top information... often either found in trade publications OR reputable industry awards. Study those brands, companies of what they did. What they achieved and how. It can be a fantastic starting framework. Not to mention that it can be a great exercise to not only apply to your own situation for inspiration and play out what you would have tweaked, adjusted.

Dejar de formarte no es una opción. La comunicación evoluciona de manera contínua, así que los profesionales que nos dedicamos a ello debemos invertir parte de nuestro tiempo a actualizarnos y reciclarnos .

Según mi experiencia, mantener una actitud de aprendizaje es vital para avanzar; el saber cambia de acuerdo al cambio del mundo. Ser autodidacta es el verdadero aprendizaje porque es valorarnos y destacarnos por el contenido que consumimos. Ser constante en el crecimiento intelectual y tener diferentes perspectivas es importante. Al final, ser crítico es lo único que te permite ser coherente entre lo que aprendes con lo que aplicas.

Asking for help is scary. It puts us in the vulnerable place of admitting we don't know everything. But guess what? We don't. If we can admit that, we stand to learn so much more about ourselves and about our work. A mentorship doesn't have to be a formal, long-term relationship. If you're struggling with a project, ask a colleague to go for coffee or have a video call to talk it through. Ask a good writer you know to read a first draft that isn't coming together. Try it once and see how it feels. See how a little bit of vulnerability can lead to growth.

Seeking out feedback on your communication is essential for growth. Here are 3 effective ways to ask: Direct Request: Approach colleagues, clients, managers, or mentors individually and ask, "Could you provide me with feedback on my communication skills, particularly any areas you think I could improve?" This shows you value their opinion and are open to constructive criticism. Anonymous Survey: Create a survey to encourage honest and candid feedback. Ask specific questions like, "How clear and effective is my communication?" or "What can I do to improve my strategic communication?" Regular Check-Ins: Schedule feedback sessions after major projects. Ask, "How did my communication come across during this project?" ~Tina Mishelle

All the points you mentioned are definitely spot on. I personally find that the best way to keep myself updated on strategic communication and staying current is by networking and meeting up with new people. I usually gain new insights from them, which gives me fresh ideas to work on based on the current needs required by the industries. Not to mention, practice makes it a whole lot better. Experiment, do and deliver! This is where you minimise your mistakes and maximise your edge. All through practice!

Sin pasión no hay comunicación. La curiosidad, junto con la investigación y exploración, debe ser constante ya que la comunicación es algo vivo con un aprendizaje continuo.

Current trends are dominated by demographic analysis. You should focus on your message type, channel and type of audience. If it’s GenZ, monitor trends on Tiktock, Instagram If it’s Millennials, monitor Facebook, X and traditional communications channels For older generation, focus on Magazine trends and Facebook interactions. It’s a mix of channel and audience trend monitoring.

Stay updated with what's happening around by reading books, magazines, newspapers. Be active on social media and follow the latest trends. Understand your audience as generations evolve and technology evolves too. Know your target audience as communication is a two-way relationship. Understand the needs and requirements of your target audience. Stay top of social media trends in order to be relevant as a brand especially amongst Gen Z and millennials. Lastly, be curious and always ask questions as to how current trends and news will impact your brand.

1. Compartir con otros expertos en PR y comunicaciones. Aprendo demasiado a otros que saben muchísimo más que yo. 2. Estudiar. No es la forma favorita de muchas, pero la academia te brinda teoría y práctica que a veces no puedes encontrar en otros lados. 3. Leer, leer y leer.

Nunca olvides cuestionarte una y mil veces la estrategia elegida. No sigas la moda. Dibuja la mejor estrategia para esa situación concreta, sin importarte si esta se ejecuta de una manera más clásica. Puede que en esa ocasión, esa sea la mejor ejecución a seguir.

Read and understand the pivotal factors that are driving the world today. Pay attention to topics of conversation. Be curious and ask questions. Do your research and continue to evolve. Have a growth mindset so that you can adapt to new ideas and new ways of being.