登录查看更多内容

What's your strategy for sharing social marketing evaluation experiences?

由人工智能和领英社区提供技术支持

Social marketing is the use of marketing principles and techniques to influence social change for the benefit of individuals and communities. Evaluation is the systematic collection and analysis of data to assess the effectiveness and impact of social marketing interventions. Sharing evaluation experiences is a key way to learn from others, improve your own practice, and demonstrate your value to stakeholders. But how do you share your evaluation findings in a way that is engaging, accessible, and useful? In this article, we will explore some strategies for sharing social marketing evaluation experiences, based on the following questions:

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Why share?

The first question to ask yourself is why you want to share your evaluation experiences. What are your goals and objectives? Who are your audiences and what are their needs and interests? How do you want them to use or benefit from your evaluation findings? Answering these questions will help you define the purpose, scope, and tone of your sharing strategy.

添加您的观点

Joshua B. Lee

Helping 7+ Figure Entrepreneurs & Executives Build Authority, Create Influence & Attract High-Value Opportunities on LinkedIn—Without Selling | Author | Speaker | Personal Brand Strategist
举报内容
Ever ponder why we share marketing evaluation experiences? Picture this: we're bakers, each with a special recipe. ?? Secret? Nah! Sharing makes our community's bakery more delicious! Think of us as baseball card collectors of marketing! Sharing our 'cards' (strategies) ups our game & strengthens the entire industry. ?? On this marketing journey, let's swap stories, learn & grow. Be the cool kids trading 'marketing cards'. ?? A candle loses nothing lighting another - same goes for your marketing wisdom! Your strategy could be the secret sauce for another’s triumph. So, let's share today! ??

已翻译

赞
Boris B.

15 Years Omni-Marketing Experience: From Social to Programmatic. I specialize in Brand Marketing, Business Growth, ABM, Direct, Programmatic, Publisher Monetization, Ad Operations, SMM, E-Commerce, and SEO.
举报内容
Sharing social marketing evaluation experiences is important for a variety of reasons: - It enables others to learn from your successes and failures, contributing to the overall growth of effective strategies. - By openly discussing your methods and outcomes, you encourage evidence-based decision-making. - Being open about your experiences can improve your credibility as it shows a dedication to genuine communication. -It allows you to compare your performance with industry standards and your competitors, providing a benchmark for evaluation. - Collaborating with peers leads to better outcomes and stronger relationships.

已翻译

赞

2 What to share?

The next question is what to share from your evaluation. Depending on your purpose and audience, you may want to share different aspects of your evaluation process, such as the design, methods, data, analysis, results, recommendations, or lessons learned. You may also want to highlight the strengths, limitations, and implications of your evaluation. You should be selective and prioritize the most relevant and meaningful information for your audience.

添加您的观点

Andreina D.

Digital Marketing | Strategic Partnerships
举报内容
Original objectives and tracking strategy could sound basic, but most of the time are key elements that allow deeper understanding of other variables ?? Everybody usually focus on results, but how about we share more on how we were able to collect that data? ?? Attribution model is also important. What model was used, if there was one in place, how is that approach affecting the results? Fancy and clever insights are good, but we all need to know more about not only what was done but how. Back to basics ?

已翻译

赞
Boris B.

15 Years Omni-Marketing Experience: From Social to Programmatic. I specialize in Brand Marketing, Business Growth, ABM, Direct, Programmatic, Publisher Monetization, Ad Operations, SMM, E-Commerce, and SEO.
举报内容
When sharing social marketing evaluation experiences, focus on key elements. Highlight the strategies you used and their objectives, along with the metrics used to measure success. Discuss the outcomes, both positive and negative, and provide insights. Emphasize any innovative tactics or unique approaches that led to notable results.

已翻译

赞

3 How to share?

The third question is how to share your evaluation experiences. There are many formats and channels you can use to communicate your evaluation findings, such as reports, presentations, infographics, videos, podcasts, blogs, newsletters, webinars, or social media posts. You should choose the format and channel that best suit your audience, message, and resources. You should also consider the principles of effective communication, such as clarity, simplicity, accuracy, relevance, and engagement.

添加您的观点

Boris B.

15 Years Omni-Marketing Experience: From Social to Programmatic. I specialize in Brand Marketing, Business Growth, ABM, Direct, Programmatic, Publisher Monetization, Ad Operations, SMM, E-Commerce, and SEO.
举报内容
Start by creating detailed case studies that outline your goals, methods, and results. Utilize visuals like graphs and charts to present data in an easy-to-understand format. Consider webinars or workshops where you can discuss your experiences and answer questions. Use social media platforms and relevant forums to post snippets and highlights. Foster open dialogue by actively engaging with your audience and encouraging them to share their own experiences and insights.

已翻译

赞

4 When to share?

The fourth question is when to share your evaluation experiences. You should plan your sharing strategy in advance and align it with your evaluation timeline. You may want to share your evaluation findings at different stages of your intervention, such as before, during, or after the implementation. You may also want to share your evaluation findings at different occasions, such as events, meetings, or campaigns. You should also be responsive and flexible to adapt to changing situations and opportunities.

添加您的观点

5 Where to share?

The fifth question is where to share your evaluation experiences. You should identify the platforms and networks that reach your target audience and enable interaction and feedback. You may want to use internal or external platforms, such as your own website, email list, or social media accounts, or other platforms, such as online communities, forums, or publications. You should also consider the ethical and legal aspects of sharing your evaluation findings, such as confidentiality, consent, and copyright.

添加您的观点

6 How to measure?

The final question is how to measure the effectiveness of your sharing strategy. You should define the indicators and methods that will help you monitor and evaluate the reach, engagement, and impact of your sharing activities. You may want to use quantitative or qualitative data, such as views, likes, comments, shares, downloads, testimonials, or feedback. You should also use the data to improve your sharing strategy and learn from your experience.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Social Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's your strategy for sharing social marketing evaluation experiences?

1

2

3

4

5

6

7

1 Why share?

2 What to share?

3 How to share?

4 When to share?

5 Where to share?

6 How to measure?

7 Here’s what else to consider

Social Marketing

给文章评分

感谢您的反馈

更多Social Marketing相关文章

更多相关阅读内容