What's your social selling prospecting strategy?

One of the biggest misconceptions that a business or person can have is that their product or service is for everyone. Taking this approach results in content that comes across as generic and fails to connect. The "who, what when, why, how" method. Who will benefit most?(demographics) What do they like or dislike? What's important to them? What are their values and beliefs? (Psychographics) When are they on social platforms? When do they purchase? Where do they purchase from? Where do they look for information? (Behavioral) Why would they want your product or service? (Problem solved) Why would they purchase from you? Why are you a better choice than what they are currently buying? How can your product or service add value?

Scenario: you help marketing agencies and consultants get sales. Target audience: niche down on a specific sector, E.g automotive, or, web3, or music etc… pick one. Tailor your profile, website and deck specifically to this niche. Get case studies in their niche. If you don’t have any, offer some discounted work for a testimonial. Build a list of agencies/consultants. Invite them to a LinkedIn audio event titled: How to generate more clients for (INDUSTRY NICHE) Marketing agencies and consultants. Give them value. Have a free ebook ready for them to download that packs a lot of value. CTA: if I’ve provided value today, I haven’t event scratched the surface. Book on a call with me to see how this can work for you.

Understand your audience deeply. Develop detailed buyer personas encompassing demographics, behaviors, challenges, and aspirations. This nuanced insight enables tailored social selling strategies, ensuring your messages resonate with prospects' unique needs, fostering genuine connections and meaningful engagements.

Hopefully, if you’re reading this on LinkedIn, it means your clients are on LinkedIn. Therefore, stick to LinkedIn. 100% of my business comes from LinkedIn. This should be your focus.

I agree, and I think if you're a larger business it's beneficial to be in more than one space as many audiences use different platforms. Yes, LinkedIn is definitely B2B, but I am also beginning to notice that LinkedIn has and is continuing to develop social communities as well with the people behind the businesses and brands.

Totally agree with this. So many people try to be present on all the social media platforms and spread themselves too thin. Rather figure out where your target market spends their time and focus your efforts on that one platform. Get traction & clients from there and then look at adding another one. I also recommend to my clients that they start an email list as soon as possible because your social media accounts could easily get shut down or hacked, then you're back at square one, whereas you have a lot more control over your email list.

Select platforms wisely. LinkedIn shines for B2B connections, leveraging expertise and referrals. Twitter aids trend monitoring and conversation analysis. Facebook and Instagram build brand identity and foster personal connections. Understand your audience's platform preferences to concentrate efforts effectively, maximizing social selling impact.

Present your best self online. Optimize profiles with professional photos, catchy headlines, and relevant keywords. Showcase achievements, testimonials, and case studies. Ensure consistency across platforms to reinforce your personal brand and credibility, making impactful first impressions on prospects.

Your LinkedIn profile is your landing page. The first three things someone sees are your profile photo, your banner and your headline. This is the hook. If they are not captivated by these three things, then they won’t continue reading through your profile. Smile on your profile picture. Close up and personal. Put your job title and company name on your headline. Any of this “I help people xxxxx” screams PAY ME. And people won’t talk to you. Your banner is your YouTube thumbnail. This is where you tell them why they should keep on reading. Be creative.

Your profile is your chance to capture interest, and quickly tell who and what. This is your opportunity to highlight your accomplishments and abilities.

I tell my clients the only funnel they ever need is a LinkedIn profile funnel. From the top down you want to make sure you're catching the attention of your market & getting them to say "yes, I want that" Start with asking a question or putting a phrase in your banner image Have a clear photo of your face in your profile pic so they can see you Use your bio headline to highlight what it is you can do for your market (and please ditch the "I help" statements - they are so overused! Get creative Use your featured section to showcase lead magnets, testimonials & best posts And use the About section to highlight in more detail what you can do for your market - avoid making it all about you & your achievements, no one cares!

Spotlights on sales navigator is a powerful tool. Specifically the “POSTED ON LINKEDIN” filter. This allows you to identify people who are ACTIVE on the platform. If they are active, this means they are most responsive to messaging and communication.

Segmenting audiences is super important, and it allows you to give the most valuable information at the right time to the right segmented audience. This increases clarity and creates personalized connections.

I wish we could get commissions for recommending Sales Navigator lol. It's such an incredible tool for targeting exactly who you want to work with. And like Zack already said below, make sure you're adding people who are active on the platform. We only get 100 connection requests per week, use them wisely.

99% of your relationships should start in the comments. If they don’t, you’re not commenting and adding value to enough posts. Identify someone you want to connect with. Add value to their comments section. Build relationships with their commenters. Send them a personalised invite sharing what you liked about their post. Boom: you’ve gained a new connection.

When is the last time that you went forward with a purchase that originated from a sales dm from a stranger? Why has it been so long? The value factor and trust are yet to be created.

I typically don't recommend reaching out to new connections as so many people get spammed with fake rapport building this way, they automatically put their guard up. I do engage with their content that I find valuable & get to know them that way. I also share content almost daily that gives them insights & encourage them to reach out to me when ready. Same strategy I teach my clients.

Yes, and this is extremely important. It should be consistent amongst all client facing departments in order to provide a frictionless experience that evolves to the next layer in your funnel and the next part of the buyer's journey. Guiding your audience along their path with empathy and value is key.