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What's your SMO team management strategy?

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Social media optimization (SMO) is the process of increasing the visibility, engagement, and traffic of your brand or website on social media platforms. It involves creating and sharing valuable content, optimizing your profiles, and interacting with your audience. But how do you manage a team of SMO specialists who can execute your strategy effectively? Here are some tips to help you build and lead a successful SMO team.

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?? Richard Hatheway

Full Stack B2B Technology Product Marketing Professional | Growth Marketing Strategist | Mentor, Coach & Advisor

1 Define your goals and metrics

Before you start hiring or assigning tasks, you need to have a clear vision of what you want to achieve with your SMO efforts. What are your specific, measurable, achievable, relevant, and time-bound (SMART) goals? How will you track and evaluate your performance? What tools and platforms will you use? Having a well-defined SMO plan will help you align your team with your objectives and expectations.

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2 Hire or train the right talent

SMO requires a diverse set of skills, such as content creation, graphic design, analytics, copywriting, communication, and customer service. Depending on your budget and resources, you may need to hire external experts or train your existing staff to handle different aspects of SMO. Look for candidates who have experience and passion for social media, as well as creativity, adaptability, and collaboration skills. Provide them with the necessary tools, resources, and feedback to help them grow and excel.

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Ramsha Hashmi

Conversion Specialist | Facebook Ads Expert for E-Commerce | $10M+ Ad Spend Managed | Insights on Meta & Google Ads Strategies
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If you require immediate expertise and have the budget, hiring experienced SMO professionals can expedite your efforts. Conversely, training existing team members can be cost-effective, provided you invest in relevant courses and mentorship to ensure they acquire the necessary skills. Ultimately, the choice should align with your objectives and timeline for optimizing your social media presence.

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3 Assign roles and responsibilities

Once you have your team in place, you need to define who does what, when, and how. Assign clear roles and responsibilities to each team member, such as content manager, graphic designer, social media manager, analyst, or community manager. Establish a workflow and a schedule for creating, publishing, and monitoring content. Use a project management tool or a shared calendar to keep track of deadlines, tasks, and progress. Communicate regularly and transparently with your team to avoid confusion and conflicts.

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4 Encourage creativity and innovation

SMO is a dynamic and competitive field that requires constant learning and experimentation. To stay ahead of the curve, you need to encourage your team to be creative and innovative. Give them the freedom and flexibility to try new ideas, formats, platforms, and strategies. Encourage them to research and follow the latest trends and best practices in SMO. Celebrate their successes and learn from their failures. Foster a culture of curiosity and collaboration among your team members.

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5 Measure and improve your results

The final step in managing your SMO team is to measure and improve your results. Use the metrics and tools you defined in your SMO plan to analyze your performance and impact. Compare your results with your goals and benchmarks. Identify what works and what doesn't. Adjust your strategy and tactics accordingly. Share your insights and feedback with your team. Recognize their achievements and reward their efforts. Keep refining and optimizing your SMO process until you reach your desired outcomes.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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?? Richard Hatheway

Full Stack B2B Technology Product Marketing Professional | Growth Marketing Strategist | Mentor, Coach & Advisor
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All the above are good tips, but one key tip is missing: When building a social media marketing or promotional team, you should hire people who have experience across multiple platforms instead of just expertise on one. This way you build a team that's familiar with the best ways to leverage cross-platform social media activities instead of just using one platform, which helps spread your marketing messages further.

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What's your SMO team management strategy?

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1 Define your goals and metrics

2 Hire or train the right talent

3 Assign roles and responsibilities

4 Encourage creativity and innovation

5 Measure and improve your results

6 Here’s what else to consider

Social Media Management

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