What's your secret to staying up-to-date on content design trends?

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Content design is the art and science of creating effective and engaging digital content that meets user needs and business goals. It's not enough to write good copy or use catchy visuals; you also need to understand your audience, their context, their problems, and their expectations. And you need to keep up with the latest trends and best practices in content design, which are constantly evolving and changing.

But how do you stay up-to-date on content design trends? How do you find out what works and what doesn't, what's new and what's outdated, what's relevant and what's not? How do you learn from the experts and the peers in your field, and apply their insights to your own projects?

In this article, we'll share some tips and resources that can help you stay on top of content design trends and improve your skills and knowledge. Whether you're a beginner or a seasoned content designer, you'll find some useful ideas and inspiration to keep your content fresh and effective.

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1 Follow content design blogs

Staying up-to-date on content design trends is easy with some of the best blogs in the industry. You can learn from their experience, mistakes, successes, and recommendations. Plus, you can discover new tools, techniques, frameworks, and methods to create better content. Content Design London covers topics such as content strategy, user research, accessibility, inclusivity, and content operations. GatherContent has articles, guides, podcasts, and webinars on content design, content management, content governance, and content collaboration. Content Science Review publishes research, analysis, and advice on content effectiveness, intelligence, leadership and operations. Nielsen Norman Group provides evidence-based research and guidelines on user experience, usability, and web design including content design. UX Writing Hub focuses on UX writing, microcopy, conversational design and content strategy.

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2 Join content design communities

Staying up-to-date on content design trends can be done by joining some of the online communities where content designers gather, share, and learn from each other. These communities offer chances to network, ask questions, get feedback, join discussions, and participate in events and challenges. You can also find mentors, collaborators, and job opportunities in these communities. For example, Content Designers is a Slack group that connects content designers from around the world with channels for different topics, regions, and languages. Content + UX is a Facebook group that brings together content designers, UX writers, content strategists, and other content professionals with regular posts, polls, and live sessions. UX Writers Collective is a LinkedIn group that connects UX writers and content designers with curated articles, jobs, and events. Content Folks is a Twitter account hosting weekly chats on various content design topics with guest hosts and experts. Lastly, Content Design Forum is a website hosting monthly webinars on content design topics with speakers from different organizations and backgrounds.

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3 Take content design courses

Staying up-to-date on content design trends is essential for content creators. One way to do this is to take online courses that provide structured learning paths with lectures, exercises, quizzes, and projects. Additionally, instructors and peers can offer feedback, support, and certification. Some recommended content design courses include Content Design Course by Content Design London, Content Strategy and UX Writing Course by UX Writing Hub, Content Design for Voice Course by Conversation Design Institute, Content Design for Accessibility Course by Content Design Academy, and Content Design for SEO Course by Moz.

However, these are only a few of the ways to stay informed about content design trends. Other resources and activities can help you keep learning and developing your content design skills. It's important to be curious, open-minded, and willing to experiment with new ideas and approaches. Content design is a dynamic field that offers numerous possibilities and challenges. So don't hesitate! Start exploring the latest content design trends today!

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rose Kilsdonk, MPS

Senior Digital Strategist & Mentor | Women in Technology WI - Board Member
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Travel fuels my content design approach. It's the ultimate way to take inspiration from one domain and apply it to another (orthogonal thinking). That Moroccan vendor's sign for selling the benefits of his pressed sugar cane drink? Brilliant simplicity. Watching folks interact with airport wayfinding signs is a grand-scale usability study. Observing new trends in differing/progressive destinations - is like double dipping between work and play. {As for the AI-generated content in this article? I can't get Rosie the Jetson's maid's voice out of my head while I read it. Ahhh ahhh.}

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Chris Burns

??Digital Dreamweaver ?? - I Make Marketing and Leadership So Easy, It's Fun Again! - Let's Unleash Your Business Potential - Author - Coach - Podcaster
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It's an evolving game so you need to dedicate time to educate yourself. I'm always experimenting with new tools and techniques, and draw inspiration from popular brands. Never stop learning, and attending conferences and courses. Let your creativity flow and evolve with the ever-changing landscape of design.

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What's your secret to staying up-to-date on content design trends?

1

2

3

4

1 Follow content design blogs

2 Join content design communities

3 Take content design courses

4 Here’s what else to consider

Content Marketing

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What's your secret to staying up-to-date on content design trends?

1

2

3

4

1 Follow content design blogs

2 Join content design communities

3 Take content design courses

4 Here’s what else to consider

Content Marketing

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