What's your process for sharing product innovation collaboration insights?

3 Choose your format

Depending on your goals and audience, there are various ways to share your product innovation collaboration insights. Reports are formal documents that provide detailed information and analysis of your innovation process and outcomes, useful for documenting and validating your work. Presentations are visual and verbal displays that can engage and persuade your audience, but require good design and delivery skills. Videos are multimedia clips that show the features and benefits of your innovation, useful for showcasing and promoting your work, but require technical and creative skills. Blogs are informal posts that share personal experiences and insights from your innovation, useful for connecting with and educating your audience, but require good writing and storytelling skills. Finally, podcasts are audio recordings that discuss your innovation with other stakeholders, useful for exploring and debating your work, but require good speaking and listening skills.

4 Select your channel

Once you have chosen your format, you need to decide how to distribute it to your audience. There are many channels available, depending on your goals and audience. Email is a direct and personal way to share your insights with specific individuals or groups, but it can be easily ignored or overlooked. Alternatively, you can use a website to share your insights with a wide and diverse audience, however it can be hard to stand out or track impact. Social media is a popular and interactive way to share your insights with a large and engaged audience, but it can be risky or distracting. You could also consider a webinar as a live and online way to share your insights with a targeted and interested audience, although it can be technical or boring. Finally, an event is a physical and offline way to share your insights with a local and relevant audience; however, it can be costly or inconvenient.

5 Evaluate your impact

Finally, you need to measure and improve the impact of your product innovation collaboration insights. To do this, you need to collect and analyze data and feedback from your audience related to reach, engagement, influence, and value. Your evaluation will enable you to identify what worked well and what needs improvement, as well as inform your next product innovation collaboration project.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?