What's the best way to train your staff or students in SEO?

To train staff/students in SEO: 1. Start with SEO fundamentals. 2. Provide quality resources and tools. 3. Encourage hands-on practice. 4. Share case studies and examples. 5. Stay updated with industry changes. 6. Foster collaboration and continuous learning.

Assessing SEO knowledge is essential for crafting tailored training. Utilize diverse tools, quizzes, interviews, and real-world scenarios to gauge proficiency in areas like technical SEO, content optimization, link building, and analytics. Segment learners by roles, interests, and objectives, considering various learning styles. Incorporate visual aids, hands-on exercises, case studies, continuous support, and a growth path with milestones. Encourage collaboration, community engagement, and provide resources like a library of guides and tools for a comprehensive, engaging, and practical learning experience.

Some ways you can get started to improve your SEO game in our fast and ever-changing world are by: - Assessing what the main goal is for the business (short term or long term) - Getting the right tools and resources in place for fundamental growth i.e. connecting your website to Google Search Console, for example - Planning a keyword research study to understand what type of searches are needed for conversion including, high intent searches, pre-purchase searches, post-purchase searches, informational, navigational, commercial, and transactional searches. These are great pointers to consider before curating a SEO training program for staff or students. Hope this helps ??

Well, I have felt that it all starts with how you Hire your team, and if they are passionate about it and have the zeal to grow, they will learn things very fast. SEO can't be taught with theories. You always have to learn by experimenting with them. Setting up the right processes at every stage will help your team to grasp things faster. Every Task should have some SOPs and guidelines based on previous experiments, which will help the team execute and learn it better. Learning will come from experimentation and hands-on experiences.

Great post! Assessing the current level of SEO knowledge among your staff or students is a crucial step before designing any training program. Understanding their proficiency and identifying strengths and weaknesses will allow you to create targeted and effective content. Using online tools, quizzes, surveys, or interviews is a smart approach to gauge their SEO expertise accurately. Additionally, segmenting learners based on roles, interests, and objectives will help you tailor the training content to meet their specific needs. Remember, a well-informed assessment will pave the way for a successful and impactful SEO training program that empowers your students to excel in the digital landscape. Best of luck with your training endeavors!

The best way to learn is by doing. Have them do keyword research, article writing, internal linking, and content promotion for a few articles and then monitor the analytics for incoming traffic and its ranking in Google Search Console.

This is so true because there are so many SEO factors to consider including on-page, off-page, technical and franchise SEO when creating a digital marketing footprint for a long lasting and sustainable business online. As a podcast host of “We Don’t PLAY” going into 4 years of podcasting with 310+ episodes across 60+ countries, it’s humbling to see how you can diversify your portfolio from audio to text and potentially offer resources and guides to help them learn faster using the power of voice and keywords. To get the best results with SEO requires a deep dive into owning a domain name that is building content specifically for the context of the searches conducted to produce the low hanging fruit results that will keep you top of mind.

If your student is ever to execute a task right, they must have resources for research. Equip anyone who wants assistance with the tools to do so. Tell them your process step by step and explain the reasoning for the actions. If you do this, that's 60% of the job. The following 15% is execution and automation. The last 25% is innate. Don't be afraid to let your system be shared with others. If it was worth guarding closely, I highly doubt you would be reading this article. (I'm my opinion.) Show them the ropes that you use to swing to the answer.

As I know, SEO is important for all types of businesses, not just digital marketing. A high-ranking search result on platforms like Amazon and Walmart requires targeted keywords to be successful, whether it's through keyword ads or organic search ranking. Putting effort into a solid SEO strategy can lead to increased profits and sales within your online store.

Identifying the right resources is important, and you must also consider how each student learns best. All of the necessary information will be available in various forms to choose from. However, the key ingredient in helping them learn is to apply this knowledge to a real task, rather than just learn the theory.

One platform is highly recommend you could check out for learning systems you can build for training is LearnWorlds.com — this is one platform I use for my courses which is great with SEO enabled features for maximum performance and growth. Having a blended system is best for acquiring new information because we all learn differently as some of us could be auditory learners, visual learners, kinaesthetic learners and so on.

What I like to do is to combine guides with on-person training. Let me show you an example. One of the main pillars on SEO is on-page. When new content writers joins our team we begin the journey of teaching the basics. How to write an article, how to create internal links and how to find and use the right keywords. How to place images, what to look when you create content and how to be creative and focus on the user experience... The most important is that the content writer will make mistakes. And then we start one-on-one coaching. This is where they will understand what was the mistake and they will correct it on their next piece. So my 2 cents is be close with your team and always deliver the knowledge that will make them "winners"

Definitely offer varying training materials, as SEO can be intuitive for someone who has done it for years but is very overwhelming for newcomers. Our company has supplemented our trainings with Udemy courses, which are affordable and fairly short. Also be sure to provide walkthroughs for the topics. For example, explaining on-page optimization and conducting it are two very different things. Thus, a person may understand what you're saying but feel overwhelmed when doing the work on their own.

Given that SEO experts mainly work online, a 'blended learning approach' can also be taken digitally. For example: - Set students tasks to complete and learn in certain time frames. - Schedule time in your calendar to review and discuss this with them, and to answer any question that they may have

Learning by doing is certainly the most efficient way to learn something in this industry. SEO tools are coming out everyday now that AI is easily available, so why not play with these new toys? If marketing companies allow their SEO specialists to dedicate a couple websites strictly for experimenting, employees will learn faster, and grow their curiosity.

I think it’s important for students to start experimenting with SEO strategies right away and using tools like Google Analytics or Wincher to audit your site and test your strategy. That way you can start iterating sooner. It’s like how when you learn a language like Spanish you should learn how to write/read in Spanish and practice speaking it at the same time. Skill application and feedback is the best pedagogy here.

Although the "made for adsense" days I used to school myself in SEO are long gone there are still many potential 'side hustle' opportunities when it comes to setting up your own website and optimising it for SEO As the article says, learn by doing, and if there's a chance that that doing can generate a bit of income if its done right then all the better! Having your own skin in the game is the best motivator in my experience

This is so important. The best way to learn search engine optimization is to rinse and repeat the new skills acquired. This helps greatly with understanding the terms and the functionalities without worrying about the technical jargon and terminologies. Designing exercises like multiple choice questions and case study questions would highly benefit the student with critical thinking skills and quick problem-solving techniques for better learning and execution.

This is the best learning tool for students, on-job training might work successfully, providing a class on SEO, basic knowledge, and current technical practice.

This is always the most important step to determine the next steps to take. In my company, we use Matomo Analytics ?? alongside Google Search Console to understand the most important aspects of the website’s organic growth process and cycle to create a SWOT analysis for maximum success within the organic structured campaigns.

You can use all of the primary Google products, but get used to running BigQuery and look for free resources on that as well (use Google Analytics academy, semrushU and others as your learning improves btw). I like to look at everything from a learning management perspective and after tracking your analytical outcomes, have learning analytics in order to focus on your centered approach of testing and tracking keywords and associated pillar pages with your unique SEO journey. I like to go through and think to myself, have I learned this topic thoroughly? How can I keep updated on this and how can I be constantly delving into these tracking tools so as to perfect my skills in on-page, off-page and technical SEO (far from exhaustive).

Keep track of all of this in one place, so that you can see the direct impact that their work is having. This should be based on your assessment made at the beginning.

Having developed and built a leading SEO training program and skills matrix, it's vital that you don't only focus on SEO "hard skills", but also help people develop soft skills, confidence, and a degree of critical thinking to absorb different viewpoints, studies, and counter arguments around topics so they have a rounded understanding. If you just teach the hard skills, you get tick box outcomes.

Train for SEO by starting with the basics: define search engines and their effects. Focus on teaching concepts, keywords, and optimization importance. Cover keyword research tools, on-page SEO (meta tags, headings, content structure, internal linking), quality content creation, technical aspects (site speed, mobile-friendliness, crawlability), building backlinks for authority, using analytics tools like Google Analytics, staying updated on algorithm changes, and practical tasks like optimizing a blog post or competitor analysis. Provide constructive feedback for improvement.

Apart from offering online training and sharing relevant courses, frameworks, or articles from industry experts, one effective approach is to encourage them to create their own website portfolio. This can serve as a safe space for them to apply various SEO concepts, put their theoretical knowledge into practice, and experiment with new ideas without facing significant risks. By doing so, they can gain hands-on experience and develop the necessary skills to excel in the field of SEO.