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What's the best way to show off your design process and problem-solving skills?

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As a graphic designer, you know that your portfolio is not just a collection of images, but a showcase of your design thinking and problem-solving skills. But how do you communicate your process and rationale to potential clients, employers, or collaborators? How do you demonstrate that you can solve their challenges with creativity and strategy? In this article, we'll share some tips on how to show off your design process and problem-solving skills in your graphic design portfolio.

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Ane Mona B.

Multilingual Executive Assistant | Project Management | Graphic Design | Marketing & Communications Specialist | VP…
Elahe Hosseinpour

Graphic Designer
Fazal Shamrez Khan

Marketing and Brand Management

1 Choose relevant projects

The first step to showing off your design process and problem-solving skills is to select projects that are relevant to your target audience and goals. You want to showcase projects that demonstrate your range of skills, your ability to handle different types of challenges, and your alignment with the industry or niche you want to work in. You don't need to include every project you've ever done, but focus on the ones that highlight your strengths and value as a designer.

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Ane Mona B.

Multilingual Executive Assistant | Project Management | Graphic Design | Marketing & Communications Specialist | VP Digital at OWIT Lake Geneva
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In curating a design portfolio, choosing projects that resonate with your target audience is pivotal. Highlight the initial challenges faced, and provide insights into your research and design direction. Showcase key iterations, emphasising the role of feedback in refining your solutions. Conclude with the tangible impact of your design, whether in elevating a brand or enhancing user experience. Your narrative, paired with visuals, will underscore your design acumen and strategic problem-solving skills, setting you apart in a visually saturated landscape.

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2 Tell a story

The next step is to tell a story for each project that explains the context, the problem, the solution, and the outcome. You want to show how you approached the project, what research you did, what insights you gained, what ideas you generated, what feedback you received, and what results you achieved. You can use text, images, sketches, wireframes, mockups, prototypes, videos, or any other format that helps you convey your story. Make sure to use clear and concise language, and avoid jargon or technical terms that might confuse your audience.

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Elahe Hosseinpour

Graphic Designer
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the power of storytelling is everything! it's an incredible tool which we can utilize in design and showcase our problem solving skills. here is how I use storytelling: instead of just presenting the final design, take your audience on a journey. show the process, the problem you were trying to solve, the challanges you faced, and how you came up with your innovative solutions. (quick tip: think of it as a visual story) another thing is about sketches, don't be afraid to reveal the inner working of your design process and don't forget the details, they can add layers of depth to your work. remember, your presentation should be visually appealing and engaging. good luck creative friends!

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3 Show your process

The third step is to show your process, not just the final product. You want to show how you got from the problem to the solution, and how you iterated and improved along the way. You can use process diagrams, flowcharts, mind maps, mood boards, style guides, or any other tool that helps you illustrate your design thinking and problem-solving skills. You can also include annotations, captions, or explanations that highlight your decisions and rationale. Showing your process will help your audience understand your logic and creativity, and how you can apply them to their challenges.

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Paul Riss

Creative thinker. Creative Agency Owner.
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This one is less attractive to me as a creative. Share what you feel will help your business grow to where you want it to be, but remember, when you create, what you do is like magic and you deserve to keep some secrets.

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Dan Lewis

Creative Director at LDP LLC
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The only reason to show process is if you are a designer looking for a job in a design organization. A design client isn't looking for an education, they are looking for results. Work speaks for itself.

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4 Highlight your skills

The fourth step is to highlight your skills that are relevant to the project and the audience. You want to show what tools, techniques, methods, or frameworks you used, and how they helped you achieve your goals. You can also mention any skills that you learned or improved during the project, and how they contributed to your growth as a designer. Highlighting your skills will help your audience see your expertise and versatility, and how you can adapt to different situations and requirements.

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5 Reflect on your work

The fifth step is to reflect on your work and share what you learned, what you enjoyed, what you struggled with, and what you would do differently. You want to show that you are a self-aware and reflective designer, who can evaluate your own performance and learn from your mistakes. You can also share any feedback or testimonials that you received from your clients, users, or stakeholders, and how they influenced your work. Reflecting on your work will help your audience see your personality and passion, and how you can grow and improve as a designer.

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6 Update your portfolio

The final step is to update your portfolio regularly and keep it fresh and relevant. You want to show that you are constantly working on new and exciting projects, and that you are keeping up with the latest trends and best practices in graphic design. You can also remove or replace any outdated or irrelevant projects, and focus on the ones that showcase your current skills and goals. Updating your portfolio will help your audience see that you are a proactive and professional designer, who is always ready for new challenges and opportunities.

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Fazal Shamrez Khan

Marketing and Brand Management
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It's so important to have an updated portfolio. It's like an engine for car that will drive you towards the path of success. Portfolio management can be super easy if managed timely. I usually update my final projects right after publication. That not only helps to share my latest project involvement but also my skills to be portrayed in a better way and by maintaining market trend pace.

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Kelly-Ann Parker

Senior Art Director at Pulse Creative with expertise in UI/UX & Creative Direction
(已编辑)
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A common pitfall for designers is delaying portfolio updates until the next job interview—a mistake I, too, have made. From my experiences, I've learned the importance of avoiding such procrastination. Instead, adopt a proactive approach by regularly refreshing your portfolio, whether it's through monthly or end of a project updates. This not only saves time but also showcases real-time relevance, potentially unlocking opportunities for those who happen upon your portfolio. By consistently keeping your portfolio current, you highlight your unwavering dedication to your craft, positioning yourself to readily embrace any potential opportunities that may come your way.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's the best way to show off your design process and problem-solving skills?

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2

3

4

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1 Choose relevant projects

2 Tell a story

3 Show your process

4 Highlight your skills

5 Reflect on your work

6 Update your portfolio

7 Here’s what else to consider

Graphic Design

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What's the best way to show off your design process and problem-solving skills?

1

2

3

4

5

6

7

1 Choose relevant projects

2 Tell a story

3 Show your process

4 Highlight your skills

5 Reflect on your work

6 Update your portfolio

7 Here’s what else to consider

Graphic Design

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