登录查看更多内容

What's the best way to safely and inexpensively test your ideas?

由人工智能和领英社区提供技术支持

You have a brilliant idea that could solve a problem, create value, or make a difference. But how do you know if it will work, if people will like it, or if it's worth pursuing? You don't want to waste time, money, or resources on something that might fail. You need to test your idea before you invest too much in it. But how do you do that safely and inexpensively? Here are some tips and tools to help you validate your idea and learn from your experiments.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your…

1 Define your assumptions

The first step to test your idea is to identify what you are assuming about it. What problem are you solving, who are you solving it for, and how are you solving it? What are the benefits and risks of your solution? What are the key metrics that will measure your success? Write down your assumptions and prioritize them according to how critical and uncertain they are. You want to focus on testing the most important and risky assumptions first.

添加您的观点

2 Choose a testing method

The next step is to decide how you will test your assumptions. There are different methods you can use, depending on the type and stage of your idea. For example, you can use surveys, interviews, or focus groups to gather feedback from your target audience. You can use prototypes, mockups, or landing pages to demonstrate your solution and collect data. You can use experiments, pilots, or trials to measure the impact and outcomes of your solution. Choose a method that matches your goals, resources, and constraints.

添加您的观点

Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
举报内容
10 WAYS TO EXPERIMENT In my experience as innovation facilitator, experimentation is an iterative process, and it's crucial to be open-minded to customer feedback as you validate your innovative solution. Here are ten ways you can experiment to validate a new innovative solution: 1. Conduct surveys or questionnaires. 2. Organize focus groups. 3. Create pretotypes, prototypes or minimum viable products (MVPs). 4. Run A/B tests. 5. Conduct usability testing. 6. Set up pilot programs. 7. Engage in one-on-one interviews. 8. Implement feedback channels. 9. Monitor analytics and metrics: Track user engagement, usage patterns, and other relevant metrics to gain insights. 10. Seek early adopters and engage with them directly.

已翻译

赞

3 Design and run your test

The third step is to design and run your test. You need to define your hypothesis, which is a clear and testable statement of what you expect to happen. You also need to define your criteria, which are the standards or thresholds that will determine if your hypothesis is valid or not. You also need to plan your test, which includes selecting your participants, setting up your tools, and conducting your test. You need to collect and analyze your data, which involves gathering evidence, tracking metrics, and interpreting results.

添加您的观点

Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
举报内容
Check out how UBER tested its MVP Uber was born out of difficulty finding taxis the traditional way. And that was the problem Uber was focused on in the first stage. UberCabs was an iPhone app meant to connect the users with cab drivers and offer them a way to make payments via a credit card. The MVP version offered only these features on an initial level. The fancier features were added only after the app received significant downloads signalling its validation. At first, they handled all the orders manually. Uber offered drivers to accept and manage orders on their own. Only 3 out of 10 agreed, giving a start to the no. 1 taxi app in the world. Uber started with just 3 cars and validated its idea before its competitors could.

已翻译

赞
Dr. Girish Sapra (Ph.D.)

"Founder & CEO: GreenBrigade Private Limited" Startup Mentor I R&D Professional & Creative Problem Solver I Social impact Entrepreneur I Net Zero Waste Management and Sustainability Expert I
举报内容
I think the best way is to create a prototype of your concept and test it with a limited audience. Whether it's an app, product, or service, this method helps you identify flaws, gather feedback, and refine your idea without breaking the bank. Start lean, iterate fast, and let real-world insights guide you.

已翻译

赞

4 Learn and iterate

The final step is to learn and iterate based on your test results. You need to evaluate your hypothesis, which means comparing your data with your criteria and deciding if your assumption is confirmed or rejected. You also need to learn from your feedback, which means identifying what worked, what didn't, and why. You also need to iterate on your idea, which means making changes, improvements, or pivots based on your learning. You need to repeat the testing process until you have enough confidence and validation for your idea.

Testing your ideas is a crucial part of creativity and innovation. It helps you reduce uncertainty, avoid costly mistakes, and improve your solution. It also helps you learn from your customers, users, or stakeholders, and align your idea with their needs and preferences. By following these steps and using these tools, you can test your ideas safely and inexpensively, and increase your chances of success.

添加您的观点

Gijsbertus J.J. van Wulfen

Innovation keynote speaker, Number One Thought Leader Design Thinking 2024, LinkedIn Top Voice helping you and your organisation, to become amazing innovators with keynotes, workshops, and a proven innovation method.
举报内容
PRETOTYPE AND IMPROVE LIKE TESLA Tesla used a Lotus Elise to interest potential buyers for their first car. In 2003, the founders of Tesla had an ambitious idea (an all-electric 2-door sports car). In order to convince potential buyers to order its car, Tesla created a pretotype of what the car would look like. Lotus supplied Tesla with a ‘glider’ Elise - which was filled with models of key components. This was not a prototype, because the vehicle didn’t function. Tesla was able to show buyers a close proxy for the final design. Tesla asked “Will you put down a $5,000 deposit to have it built to order?” From this test Tesla secured several hundred deposits, a non-trivial result to reassure their Investors.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sebastien Samson

Game Design Director - (Ex EA, LEGO) 15+ years in the games industry, leading teams of all sizes across various platforms, genres and business models.
举报内容
Prototype the risky bits first. Very often innovative ideas rely on a few key assumptions. Find the dirtiest, quickest, cheapest ways to prove/invalidate them and test their limits. Be ruthless. Iterate, kill, move on, dont fall in love with the first idea.

已翻译

赞

Creativity Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to safely and inexpensively test your ideas?

1

2

3

4

5

1 Define your assumptions

2 Choose a testing method

3 Design and run your test

4 Learn and iterate

5 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

更多Creativity Skills相关文章

更多相关阅读内容

What's the best way to safely and inexpensively test your ideas?

1

2

3

4

5

1 Define your assumptions

2 Choose a testing method

3 Design and run your test

4 Learn and iterate

5 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

查看其他技能