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What's the best way to plan and reuse content?

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As an online content creator, you know how important it is to produce high-quality, engaging, and relevant content for your audience. But you also know how time-consuming, challenging, and expensive it can be to create new content from scratch every time. That's why you need a smart strategy to plan and reuse your existing content in different ways, formats, and platforms. In this article, you'll learn what content repurposing and updating are, why they are beneficial for your online presence, and how to do them effectively and efficiently.

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Aydan Al-Saad

Entrepreneur, Content Creator, Presenter and Investor. Follow for interviews with real people about careers, money…

1 What is content repurposing?

Content repurposing is the process of transforming your existing content into new forms and formats to reach new audiences, extend your reach, and increase your value. For example, you can repurpose a blog post into a video, a podcast, an infographic, a social media post, an email newsletter, or a lead magnet. Content repurposing allows you to leverage your existing assets, save time and money, and boost your SEO and traffic.

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Aydan Al-Saad

Entrepreneur, Content Creator, Presenter and Investor. Follow for interviews with real people about careers, money, startups and my journey. Building in Stealth ?? Join 350,000+ ??
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Definitely repurpose across all platforms. Top tip: when recording a podcast, sales meeting etc - point your phone at you and record to get some short form content from your session. You then get content while doing something else ????

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2 What is content updating?

Content updating is the process of revising, refreshing, and improving your existing content to keep it relevant, accurate, and engaging. For example, you can update a blog post by adding new information, statistics, examples, images, links, or calls to action. Content updating allows you to maintain your authority, credibility, and trust, as well as to optimize your conversions and rankings.

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Dr. Muthulaakshmi Ganesh

Holistic Nutrition and Lifestyle Coach | Dental Surgeon | Whole Plant Based Nutrition Consultant | Content Writer | Yoga Therapist | Health and Wellness speaker
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Every day new things and research are evolving. So it's very important to keep our followers informed by updating the content to maintain trust and credibility.

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3 How to plan your content repurposing and updating strategy?

The first step to plan your content repurposing and updating strategy is to audit your existing content and identify what works and what doesn't. You can use tools like Google Analytics, Google Search Console, or social media analytics to measure your content performance and see what topics, formats, and channels generate the most engagement, traffic, and conversions. Then, you can prioritize the content that has the most potential for repurposing and updating, as well as the content that needs the most improvement or removal.

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4 How to repurpose your content effectively?

The second step to repurpose your content effectively is to choose the right formats and platforms for your repurposed content. Consider your audience's preferences, needs, and behaviors, as well as your own goals, resources, and skills. Make sure to align your repurposed content with your brand voice, style, and message. Some of the best ways to repurpose content are to turn a blog post into a video or podcast for YouTube or Spotify, turn a video or podcast into a blog post or article for websites such as Medium, turn a blog post, video, or podcast into an infographic or slide deck for Pinterest or SlideShare, turn a blog post, video, podcast, infographic, or slide deck into a social media post for Facebook, Twitter, Instagram, or LinkedIn, turn a blog post, video, podcast, infographic, slide deck, or social media post into an email newsletter for subscribers, and finally turn a blog post, video podcast infographic slide deck social media post or email newsletter into a lead magnet for prospects.

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5 How to update your content efficiently?

The third step to update your content efficiently is to schedule regular content audits and reviews to check the quality, relevance, and accuracy of your existing content. You should also monitor your content performance and feedback to gain insight into what needs to be updated or improved. To make your content more current, valuable, and actionable, you can add new information, statistics, examples, images, links, or calls to action. Additionally, you can remove outdated, inaccurate, irrelevant, or duplicate information from your content. Furthermore, you can rewrite, reformat, or redesign your content to make it more readable, attractive, and user-friendly. Finally, you can optimize your content for SEO by adding or updating keywords, meta tags, headings, subheadings, alt text and internal and external links. You can also optimize your content for conversions by adding or updating lead magnets, opt-in forms, landing pages or sales pages.

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Dr. Muthulaakshmi Ganesh

Holistic Nutrition and Lifestyle Coach | Dental Surgeon | Whole Plant Based Nutrition Consultant | Content Writer | Yoga Therapist | Health and Wellness speaker
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I always refer to recent research materials to check whether the information/content is updated. It is always best to check good authentic, and non-biased articles to give the best information to the public.

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6 What are the best practices for content repurposing and updating?

The fourth and final step to plan and reuse your content is to follow some best practices to ensure success and sustainability. It's essential to add value and quality to your repurposed and updated content, making sure it's relevant, useful, and engaging for your audience. You must also give credit and attribution to original sources and authors, respecting the intellectual property and rights of others. Additionally, you should test and measure your repurposed and updated content, using analytics and feedback tools to track performance. Finally, be consistent and strategic with your content repurposing and updating activities, having a clear plan that aligns with your content marketing goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's the best way to plan and reuse content?

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1 What is content repurposing?

2 What is content updating?

3 How to plan your content repurposing and updating strategy?

4 How to repurpose your content effectively?

5 How to update your content efficiently?

6 What are the best practices for content repurposing and updating?

7 Here’s what else to consider

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