What's the best way to keep track of your SEO content strategy?

Figure out who you're targeting. Generate a list of topics. Identify your keywords. Use a variety of content formats. Integrate keywords on your content pages. Create a content calendar. Analyze your content performance.

SEO content goals are best defined when they achieve and fuel the business's purpose. These goals range from getting people to purchase a product on the spot, persuading audiences on a topic, offering valuable "bookmarkable" content, or content for strong brand presence. Talk to your business leaders. Talk to multiple departments and disciplines. Pinpoint the goals that will yield the best return and needs at hand.

To optimise helpful content for your audience, you first need to know who your audience is. The first step for defining SEO content goals is defining your audience. - Decide your niche - Understand the audience's pain points. - Brainstorm the problems your audience faces (which your content can resolve) - Ask your target audience what problems they face. Knowing what content you need to cater your audience helps you stay on track with your SEO goals.

To keep an eye on my SEO work, I first make a calendar to plan my topics, keywords, and when I'll post them. I keep a simple list of important words I focus on, how often they're searched, and where I stand in search results. I often look at important details like website visits and how well my content does using tools such as Google Analytics. Every so often, I check for any problems with my SEO and fix them. I save all my work and notes on Google Drive so I can find them easily and keep them organised.

Having clear SEO goals holds the utmost importance when it comes to SEO Content Strategy. It is the foundation of SEO strategy, essential to provide a clear path for optimization efforts. Having defined goals allows you to prioritize tasks that align with your business objectives and track progress effectively. Without defined goals, SEO efforts can become ineffective and disjointed, leading to undesired results, and in extreme cases, wasting both time and effort.

The more time spent in making a content calendar, the less time one has to spend in the last-minute rush. A well-structured content calendar helps boost productivity by providing a clear roadmap for SEO content creation and publication. Also, in a good calendar, there should be consistency and frequency in content publication but simultaneously, the quality and relevance of the content should remain paramount.

What is very important is to publish frequently. At least 2-3 times a week. Content velocity is a thing. We’ve tested it multiple times and it works.

One thing I found helpful was to review and update first the existing content before planning a new content calendar. This can have a positive effect in the short-term.

Before creating the content calendar, always do keyword research, check competitor’s content and determine content gap. This will help you plan your content well that doesn’t only rank but also address user’s needs. This way, you aren’t just adding icing on the cake, but you’re also building your brand and establishing your site/business as an expert through your content. Always look for the long-tail keyword and questions which are great topic ideas for your content plan.

Your content calendar needs to address not just business objectives but also the potential customer’s concerns. Also, it should speak to the leads in all stages of their buying lifecycle (awareness, consideration, and decision). Always aim to be helpful and you’ll have better success. The days of direct, pushy, and unhelpful marketing are long gone.

?SAYING THIS WITH YEARS OF EXPERIENCE: ??Focus on Long-Tail Keywords and Search Intent While conducting keyword research, prioritize long-tail keywords—phrases that are more specific and typically have lower competition but higher conversion rates. These keywords often reflect user intent more accurately, leading to more qualified traffic to your website.

Looking at high ranking competitors' websites is also helpful to identify highly competitive keywords and gives ideas on how you can provide an improved version of their work to help you rank higher, which FAQs they are using etc. Another point is to think about clusters and organize your pages accordingly with matching pillar pages. This work is extremely tedious to do if this was an afterthought of your content strategy.

What you also need to understand that every tool except for Google Search Console is wrong regarding the volumes. So get most of your keywords out of there. Also, remember to connect topics, build supporting pages and so on.

There is nothing an seo copywriter should know more than how to properly integrate keywords without losing the natural style of writing that's both conversational and readable.

Writing without keyword research is writing for nobody. Keywords give you an exact idea of what people are searching online. Conduct thorough keyword research using tools like ubersuggest and find out FAQs people ask. And then you already have what content to post .

Another essential thing is to ensure your content stays up-to-date. Update your previous blogs and articles. Refine that web copy you wrote a couple of years ago. And you'll be able to maintain the relevance quotient, boosting the scope of rankings & user engagement.

Optimising is not just about adding keywords. You have to structure it properly. Make sure to add relevant internal links and bullet points when necessary.

Internal linking is rather easy to implement and a powerful tool to boost your content for SEO. More often than not, existing blogs are lacking internal links.

Understand the current SEO best practices. They’re not as standard and timeless as you’d think. Hashtags, keywords, and research are all dynamic. Each time you’re updating your SEO, take the time to make sure that your updates are strategic. I’d also say, focus on local SEO strategies. They can be incredibly effective for many businesses!

Don’t forget links from other websites! They are very important for the authority of your page, and also the keywords your page ranks for which you can change up by changing anchor text.

At a previous company, we leveraged Google Analytics and Google Search Console to keep tabs on our search engine rankings and uncovering opportunities. This data-driven approach proved worthwhile for our SEO strategy. For instance, recognizing that our blog posts were driving traffic but failing to convert leads, our company strategically introduced more persuasive calls-to-action. Simultaneously, our video content garnered notable success on social media, prompting an increase in video production to elevate audience engagement. In summary, at this previous company, our unwavering commitment to monitoring and analyzing content performance led to a formidable SEO strategy, delivering not only traffic but also valuable leads and revenue.

Once I started my career in content marketing, I quickly realized that it's important to track content performance and make adjustments as needed, for maximum results. At one time, regular testing, measuring, and performance analysis of the SEO content results showed that we needed to increase our content quantity while ensuring that quality was not compromised. So we aimed for a higher frequency of content production, understanding that more frequent publishing could help us stay relevant, provide value to our audience, and increase our chances of being discovered by search engines. We needed to strike a balance between this and maintaining content quality, so we aimed to repurpose content, allowing us to generate more organic traffic.

Take a look at the pages that are attracting contacts that lead to deals won. (Keep in mind that depending what you’re selling and the speed of your funnel this may take 6 months to a year to understand, don’t get discouraged if you don’t see results immediately. In B2B you almost certainly won’t.) Prioritise keeping those pieces updated. Think about whether those topics would make a good webinar, conference topic, panel, ebook etc, then add any additional content/quotes/videos you create to the page to keep it ranking well.

If some content isn’t working - prune it. It doesn’t help to have content which doesn’t help with conversions. Either delete it or syndicate it.

One thing that has become clear is most tracking tools fail to take all SE algo factors into account. What has worked for me is staying ahead of conversations, anticipating a problem and creating valuable content before the trend and using UIDs to track performance.

Remember that content performance is not just important for the content team. It is important for sales, marketing, and any stakeholders who depend on the content's good performance to bring in qualified leads. Have multi-department strategy meetings periodically to talk about how your content is performing and brainstorm future ideas and ways to improve.

As a Top Rated VA with SEO expertise, ultimately your SEO content goals should be about increasing your website's visibility driving targeted traffic and boosting conversions. It's not just about numbers but growing your business. Keep a close eye on your key performance indicators and regularly analyze them. This will help you make necessary adjustments and refinements to ensure your goals are being met effectively. Also remember to focus on your audience choose those keywords wisely get those backlinks and prioritize user experience.

Monitoring your content responses is a good practice to boost positive comments, questions n feedbacks and should also help us to curtail negative responses which can hamper the brand image n outreach.

Workshop blindness is real. When consistently reading and writing about certain topics, we often forget that other people may not be as acquainted to them as we are. If you are doubting whether or not your content is reader-friendly, feel free to let others comment on your copies, subheadings and bodies. Maybe some information is not clear enough, or you missed a crucial point that needs to be explained. It is also useful to read the text out loud, for you to listen to its rhythm and readability. If you find yourself stumbling on your own words during the exercise, then there is something that needs to be to worked on.

To truly maximize your SEO strategy, it’s crucial to regularly revisit and refine your approach based on performance data. Beyond tracking basic metrics, dive deeper into user behavior, understanding which content types resonate most with your audience. A/B testing different formats, headlines, and calls-to-action can reveal what drives the best engagement and conversions. Additionally, don’t overlook the importance of refreshing older content to keep it relevant and aligned with current SEO best practices. Continuous iteration and adaptation are key to maintaining a dynamic and successful content strategy that evolves with your audience’s needs.