What's the best way to identify and prioritize your content opportunities?

As well it's also worth mentioning the problems as key drivers for viewers and soon-to-be-your-customers. One more approach to identifying the needs of potential customers is to search for problems in other relevant media sources. Often problems are universal - faster, cheaper, bigger. But don't get biased to provide general answers for universal problems. Be smarter than this. Detect problem. Then go to the sub-problem. Divide the original problem into pieces and offer a solution for sub-niche. Now you have a clear value proposition for your audience. Moreover, now you have a searchable keyword in your article, podcast, video whatever. Because usually viewers know about sub-problems and search for concrete solutions. And here you are!

Remember to keep your content as part of the big picture. Plan your content plan. During iterations articles, podcasts and videos can and should be edited over and over again. It's the usual process for getting the best quality. Meanwhile, it's important not to get lost during iterations and pivot moments. Keep in mind what it's all about. At the end of the day, all your content pieces should be connected by a meta topic or idea. So start creating with the thought that you're producing a canvas.

You also should make a clustering of successful and unsuccessful content pieces. Group samples that worked well according to previously defined metrics, e.g. open-rate, retention, shareability etc. Then analyze each sample group. Provide 2-3 hypotheses as to why one cluster performed well while the other - didn't. Go further. Thinks and writes practical ideas on how to apply successful best practicies to future content. Also - which solution you should avoid basing on the unsuccessful cluster?

I'm also using AlsoAsked and VidIQ keyword tool. They're great for finding related questions and keywords. It's a useful approach for content creation due to 2 reasons. First - after the viewer gets the answer to the main question there is a high probability that sooner or later he will face a similar problem. And start to search for another related answer. Better that your source was fully packed and provided all relevant info on the spot. Second - your articles, podcasts, and videos can grab a fair amount of search traffic by answering high and mid-level quantitative questions. So your content would be compared to each other in the bounds of one source. This means viewers are gonna get solutions in one place - your source.

People typically enter the fray without studying what competitors do. This is where you can find out what’s working, what’s not working, and how to differentiate yourself.

Identify their content marketing goals. What are your competitors trying to achieve with their content marketing? Are they trying to generate leads, increase brand awareness, or drive traffic to their website? Once you know their goals, you can better understand how to position your own content and differentiate yourself from the competition.