登录查看更多内容

What's the best way to define the problem statement for your new product idea?

由人工智能和领英社区提供技术支持

You have a brilliant idea for a new product that you think will solve a real problem for your target customers. But before you jump into building it, you need to define the problem statement clearly and concisely. A problem statement is a brief summary of the current situation, the gap or pain point, and the desired outcome or benefit of your product. It helps you focus on the user's needs, validate your assumptions, and communicate your value proposition. In this article, you will learn the best way to define the problem statement for your new product idea using four simple steps.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Vikas Awasthi

Enterprise Agile Coach | Product Transformation & Strategy | Author of Pivot with Purpose | Speaker

1 Step 1: Identify the user

The first step is to identify who your user is and what their goals are. You can use personas, user stories, or interviews to get a deeper understanding of your user's profile, behavior, and context. Try to be as specific as possible and avoid vague or generic descriptions. For example, instead of saying "people who want to learn a new skill", say "busy professionals who want to learn a new skill in a short time".

添加您的观点

Vikas Awasthi

Enterprise Agile Coach | Product Transformation & Strategy | Author of Pivot with Purpose | Speaker
举报内容
Indeed, a prevalent issue in our industry is the tendency to overlook the actual end-users. Allow me to share an example from the retail B2B sector: a product was meticulously developed after extensive interviews with the consumer organization's leadership, but crucially, the end-users on the ground were not consulted. Unsurprisingly, adoption rates were disappointingly low. It underscores the importance of honing in on those who will be directly interacting with the application. Let's steer clear of superficial user profiles that merely influence decisions without truly representing the user base. It's imperative to identify the right users, cultivate empathy, and construct user personas with their specific needs and experiences in mind.

已翻译

赞
Asif Javed

Solution & Product Manager - PfMP (In Progress) | LSSBB - Expert in User-Centric Strategies, Market Analysis, & Roadmaps | Data-Driven Innovator | Driving Product Growth & Business Solutions through Agile Methodologies
举报内容
A problem statement is a concise description of the challenge or opportunity that your product idea aims to address. It should clearly define the problem, its causes, its impact, and the desired outcome. A good problem statement helps you to focus on the most important aspects of your product and communicate them effectively to your stakeholders.

已翻译

赞

2 Step 2: Define the problem

The next step is to define the problem that your user is facing and how it affects their goals. You can use the following formula to structure your problem statement: [User] needs a way to [problem] because [reason]. For example, "Busy professionals need a way to learn a new skill in a short time because they want to advance their careers or switch jobs".

添加您的观点

Vikas Awasthi

Enterprise Agile Coach | Product Transformation & Strategy | Author of Pivot with Purpose | Speaker
举报内容
Start with empathy; immerse yourself in the user's perspective. Comprehend their pain points deeply. Resist the urge to rush towards a solution. Instead, inquire 'why?' persistently to unearth the true root cause. Often, what initially appears as the problem is merely a symptom. Exercise caution in problem discovery; ensure a thorough dive before embarking on the solution-seeking journey.

已翻译

赞

3 Step 3: Validate the problem

The third step is to validate that the problem you defined is real, important, and common for your user segment. You can use surveys, interviews, or data analysis to gather evidence that supports your problem statement. You can also use competitors' products, existing solutions, or alternative methods to compare and contrast how your user currently solves their problem. For example, you can ask your user how they currently learn a new skill, what challenges they face, and what they like or dislike about the existing options.

添加您的观点

4 Step 4: Refine the problem

The final step is to refine your problem statement based on the feedback and insights you collected from your validation process. You can use the following questions to guide your refinement: Is your problem statement clear and concise? Does it focus on the user's needs and not your solution? Does it capture the essence and scope of the problem? Does it align with your product vision and goals? For example, you can revise your problem statement to make it more specific or narrow down your user segment.

By following these four steps, you can define the problem statement for your new product idea in a systematic and user-centric way. A well-defined problem statement will help you design, build, and test your product more effectively and efficiently.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Product Engineering

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to define the problem statement for your new product idea?

1

2

3

4

5

1 Step 1: Identify the user

2 Step 2: Define the problem

3 Step 3: Validate the problem

4 Step 4: Refine the problem

5 Here’s what else to consider

Product Engineering

给文章评分

感谢您的反馈

更多Product Engineering相关文章

更多相关阅读内容

What's the best way to define the problem statement for your new product idea?

1

2

3

4

5

1 Step 1: Identify the user

2 Step 2: Define the problem

3 Step 3: Validate the problem

4 Step 4: Refine the problem

5 Here’s what else to consider

Product Engineering

给文章评分

感谢您的反馈

查看其他技能