What's the best way to create a natural link profile?

Make sure you use real language. I have so many clients who insist that everyone uses their terminology. It's an inevitable exercise to walk them through how "real people" search, and how it differs from people on the "inside".

Creating Linkable Assets like infographics, case studies, whitepapers, and research reports. These assets tend to attract natural backlinks when they provide valuable information.

Catering to! your audience is essentially and absolutely important. You must know the demographics of your audience and keep up on recent trends and research so you can strategically plan ways to market your niche market and audience!

A content type rich enough to attract quality backlinks should include but not limited to: Practical and real world examples Comprehensive yet precise content Understanding audience persona Understanding Niche Informational educational yet being entertaining Last but not the least, solves major problems/issues

In my experience I would suggest to keep the link building activity from two ways One is reaching to the specific audience by building backlinks from magazines and content marketing websites which belongs to your website domain. Example: 3D printing manufacturer should be getting backlinks from websites which belong to 3D printing magazines. On the other end it is important to get backlinks from top authority websites such as Wikipedia, Medium, Facebook and more

Here are points to keep in mind for the content which can really get you mentioned: - Know your audience's needs. - Research keywords for SEO. - Plan content topics and formats. - Offer unique insights or solutions. - Write well and use visuals. - Craft engaging headlines. - Structure content for readability. - Cite reliable sources. - Include interactive elements. - Promote content widely. - Analyze and optimize for success. - Maintain consistency in publishing. - Stay updated in your industry.

When creating shareable content with the aim of gaining organic backlinks, it's essential to focus on a strategic approach. Begin by addressing specific needs within your niche, offering well-researched and comprehensive solutions. Incorporating visually appealing elements like infographics, images, and videos can make your content not only informative but also engaging. Additionally, consider conducting original research or surveys to provide unique insights, making your content stand out. By combining these strategies, you create content that not only captures attention but also resonates with your audience, increasing its shareability and the likelihood of acquiring valuable organic backlinks from authoritative sources.

Link magnets (content that people are willing to cite and naturally link to) is the best way to get quality links on autopilot. Creating this content can take more time and effort than a regular blog post, but think about the ROI - a good link magnet can save you $$$ on other methods!

Organise links in a way that naturally directs users through the hierarchy of your website – from higher to lower level pages. Link pages with related content together, such as a content series or sub-service. Always consider your call-to-action with links and let people know what they will find on the page that the CTA directs to. For example, learn more about this subject takes to a page with comprehensive information about the previous content.

Like an open floor plan of a house... It makes sense to go from the master bath to the wall it closet. Maybe not so much to go from the master bath to the garage. Entities and ideas are related. Link them.

There are several websites where you can find journalists who need an expert to quote in their articles. They might link back to your website if you give them a quote they can use.

Backlink analysis is a critical SEO task. Without it, your website risks being labeled as spam. This practice involves assessing and managing the links pointing to your site, ensuring they are high-quality and relevant to enhance your online reputation and search engine rankings.

Monitoring content is very benificial: - You’ll get to know what is working and what not. - Analyse what intent you used in your content that worked - Analyse what didn’t work - Content refresh can be a solution for the content that didn’t work with better approach next time. - Keyword strategy + relevancy + problem solving is the key for content success

As everyone talked about the best practices, I am not going to repeat the same again here but remember that building a natural link profile takes time and effort. It’s about earning trust and authority in your niche rather than trying to manipulate search engines. Be patient and focus on providing value to your audience. And Stay away from paid links, link farms, or other manipulative tactics that violate search engine guidelines.

This goes against the grain. Don’t create content for the sake of link building. Create content that is genuinely good and informative. This content doesn’t repeat what’s already been said, but is thought provoking and innovative, just like what you should be marketing. Then do a good job of broadcasting this content so others will see said content and come asking to link instead of soliciting others to link to it.

Competitor Backlink Analysis - create a natural link profile. Certainly, let me share my personal experience with Competitor Backlink Analysis. Competitor Backlink Analysis has been a game-changer in my SEO journey. When my client's website's growth seemed stagnant, I turned to this strategy. By analyzing my top competitors' backlinks, I uncovered valuable opportunities. I reached out to websites linking to my competitors, offering relevant content. The response was surprisingly positive, leading to high-quality backlinks that boosted my site's authority and rankings. This ongoing process not only improved my backlink profile but also provided insights into content that attracts links.

In addition to the fundamental strategies mentioned, one unique opportunity to consider is Help a Reporter Out (HARO). HARO connects journalists and content creators with expert sources, providing an excellent platform to showcase your expertise and gain authoritative backlinks. By responding to relevant queries in your industry, you can establish yourself as a go-to source for valuable insights and data. When your contributions are featured in articles or reports, it often results in high-quality, natural backlinks from reputable publications. Keep an eye on HARO requests in your niche, and seize the chance to contribute insightful responses that not only benefit your link profile but also position you as an industry thought leader.