登录查看更多内容

What's the best way to choose a story for your copywriting?

由人工智能和领英社区提供技术支持

Stories are powerful tools for copywriting. They can capture attention, evoke emotions, build trust, and persuade action. But how do you choose the right story for your copywriting project? Here are some tips to help you find and craft a compelling story that resonates with your audience and supports your message.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Pablo B.

Director de cuentas B2B en evercom - MBA en EAE Business School
Lola Bailey

Scaling Impact for L&D Founders on LinkedIn and beyond. Copyeditor for Pharmaceutical Agencies. Book a Free Consultation
Diana Bernardo

Ghostwriting for product people who want to become thought leaders.

1 Know your purpose

Before you start looking for a story, you need to have a clear idea of what you want to achieve with your copywriting. What is the main goal or benefit you want to communicate? Who is your ideal customer and what are their pain points, desires, and motivations? How do you want them to feel and act after reading your copy? Having a clear purpose will help you narrow down your story options and focus on the ones that align with your message.

添加您的观点

Pablo B.

Director de cuentas B2B en evercom - MBA en EAE Business School
举报内容
Comunicas para darte a conocer y fortalecer tu posición en tu mercado o sector. Por eso, el principal rasgo característico que debe tener tu historia es que debe ser pensada y comunicada para tu público y no para ti. Tú ya sabes quién eres, pero no siempre esa manera es la que mejor conjuga con el target al que quieres dirigirte. Tu historia solo tendrá éxito si la persona a la que te diriges entiende tu mensaje. Sin eso, todo lo demás sobra.

已翻译

赞

2 Use the PAS formula

One of the most effective ways to structure your story is to use the PAS formula: Problem, Agitation, Solution. This means you start by introducing a problem that your audience can relate to, then you agitate it by showing the consequences and risks of not solving it, and then you present your solution as the best way to overcome it. This formula creates a strong emotional arc that hooks your readers and motivates them to take action.

添加您的观点

3 Make it personal

A good story is not just about facts and figures, but about emotions and experiences. To make your story more engaging and memorable, you need to make it personal. This means you use specific details, sensory language, dialogue, and anecdotes to bring your story to life. You also need to show your personality and voice, and connect with your audience on a human level. You can use your own stories, or stories of your customers, clients, or influencers, as long as they are relevant and authentic.

添加您的观点

Lola Bailey

Scaling Impact for L&D Founders on LinkedIn and beyond. Copyeditor for Pharmaceutical Agencies. Book a Free Consultation
举报内容
It's not only about emotions, as powerful as they are. Integrate relevant data and statistics into your storytelling for added credibility. For instance, a story highlighting a product's impact could include, "We tried it on X people and 90% of users experienced improvement in 30 days," lending factual weight to the narrative and enhancing the persuasive power of the copy.

已翻译

赞
Diana Bernardo

Ghostwriting for product people who want to become thought leaders.
举报内容
Medium is a prime example of how making your story personal is essential. Historically, they've emphasized the distribution of personal stories over general writing. This is because it resonates more deeply with the reader. It's a human reading another human, and you can't fake that type of authenticity.

已翻译

赞
Anita Siek

?? Psychology-infused word nerd | CEO of Wordfetti | Speaker | Host of Brandfetti
举报内容
Stories are everywhere. They happen on a day to day basis, and are never just your "founder story". You experienced a story worth telling today, likely. So have a storybank to house this (I use Google Docs!) and remember that your story is perhaps the one thing that no one copy, it's your biggest monopoly.

已翻译

赞

4 Keep it simple

A good story is not necessarily a long or complex one. In fact, the simpler and shorter your story, the better. You want to avoid confusing or boring your audience with too much information, irrelevant details, or unnecessary tangents. You also want to respect their time and attention span, and deliver your message as quickly and clearly as possible. To keep your story simple, you need to focus on the main point, use simple and concise language, and cut out anything that does not add value or impact.

添加您的观点

5 Test and refine

The final step to choosing a story for your copywriting is to test and refine it. You need to make sure that your story works for your audience, your message, and your medium. You can test your story by getting feedback from your peers, your clients, or your target market, and see how they respond to it. Do they understand it? Do they like it? Do they trust it? Do they act on it? Based on their feedback, you can refine your story by making changes, improvements, or adjustments, until you have a story that works for your copywriting project.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Copywriting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to choose a story for your copywriting?

1

2

3

4

5

6

1 Know your purpose

2 Use the PAS formula

3 Make it personal

4 Keep it simple

5 Test and refine

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

更多Copywriting相关文章

更多相关阅读内容

What's the best way to choose a story for your copywriting?

1

2

3

4

5

6

1 Know your purpose

2 Use the PAS formula

3 Make it personal

4 Keep it simple

5 Test and refine

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

查看其他技能