What's the best sales training platform for you?

1 Online or offline?

One of the first decisions you need to make is whether you prefer online or offline sales training. Online platforms offer convenience, flexibility, and scalability, as you can access them anytime, anywhere, and on any device. They also allow you to track and measure your progress and performance, and provide interactive and engaging content. However, online platforms may not be able to replicate the human connection, feedback, and support that offline training can offer. Offline platforms, such as workshops, seminars, or coaching sessions, can help you build rapport, confidence, and skills through face-to-face interactions and practice. However, offline platforms may be more costly, time-consuming, and limited in availability and variety.

2 Customized or standardized?

Another factor to consider is whether you want customized or standardized sales training. Customized platforms tailor the content, delivery, and outcomes to your specific industry, niche, and goals. They can help you address your unique challenges, opportunities, and gaps, and provide relevant and actionable insights and solutions. However, customized platforms may require more investment, collaboration, and adaptation from your side. Standardized platforms offer ready-made and proven content, methods, and frameworks that can suit a wide range of sales situations and scenarios. They can help you learn the best practices, techniques, and strategies that have worked for others, and provide consistency and quality across your sales team. However, standardized platforms may not be able to address your specific needs, preferences, and objectives, and may lack personalization and differentiation.

3 Self-paced or instructor-led?

A third factor to consider is whether you prefer self-paced or instructor-led sales training. Self-paced platforms allow you to learn at your own speed, schedule, and style. They give you more control, autonomy, and flexibility over your learning process, and let you focus on the topics and skills that interest you the most. However, self-paced platforms may also require more discipline, motivation, and accountability from you, and may not provide enough guidance, feedback, and support. Instructor-led platforms provide you with a structured, organized, and interactive learning experience, led by an expert or a mentor. They can help you stay on track, engaged, and challenged, and provide you with direction, advice, and feedback. However, instructor-led platforms may also limit your choices, pace, and style of learning, and may not suit your availability, location, or budget.

4 Content or platform?

A final factor to consider is whether you value the content or the platform more when choosing a sales training option. Content refers to the quality, relevance, and effectiveness of the information, knowledge, and skills that the platform provides. Platform refers to the usability, functionality, and design of the system, tool, or interface that the platform uses. Ideally, you want a sales training platform that offers both high-quality content and a user-friendly platform. However, depending on your priorities, preferences, and expectations, you may value one over the other. For example, if you are looking for a comprehensive, in-depth, and up-to-date sales training curriculum, you may be willing to compromise on the platform's features, aesthetics, or compatibility. On the other hand, if you are looking for a simple, intuitive, and engaging sales training experience, you may be willing to compromise on the content's depth, breadth, or currency.

Choosing the best sales training platform for you is not a one-size-fits-all decision. It depends on various factors and features that you need to weigh and balance according to your needs, goals, and budget. By considering the pros and cons of each option, you can find the best fit for your sales training journey.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?