What is your experience with content strategy?

1 Explain your content strategy process

One of the best ways to showcase your experience with content strategy is to describe how you approach a content project from start to finish. You can use a framework such as the content strategy quad, which covers four key components: substance, structure, workflow, and governance. For each component, explain what steps you take, what tools and methods you use, and what outcomes you achieve. For example, you can talk about how you define your content goals and audience, how you audit and organize your content, how you collaborate and communicate with your stakeholders, and how you establish and enforce your content standards and guidelines.

2 Provide relevant examples

Another way to demonstrate your experience with content strategy is to provide specific examples of content projects that you have worked on or contributed to. You can use the STAR method (situation, task, action, result) to structure your response and highlight your achievements and challenges. For example, you can describe a situation where you had to create or improve a content strategy for a website, a blog, a newsletter, or a social media channel. Then, explain what your task was, what actions you took, and what results you delivered. You can also mention any metrics or feedback that you used to measure your content effectiveness and impact.

3 Show your skills and knowledge

A third way to prove your experience with content strategy is to show your skills and knowledge in various aspects of content creation and management. You can use examples or scenarios to illustrate how you apply your skills and knowledge in practice. For example, you can show how you use content analysis techniques such as personas, user journeys, or content mapping to understand your users and their needs. You can also show how you use content design principles such as readability, accessibility, or SEO to create user-friendly and engaging content. You can also show how you use content management systems such as WordPress, Drupal, or HubSpot to publish and update your content.

4 Ask questions

A final way to impress your interviewer with your experience with content strategy is to ask relevant and insightful questions. Asking questions shows that you are interested and curious about the role and the organization. It also helps you to learn more about their content strategy goals, challenges, and opportunities. For example, you can ask about their current content strategy process, their content performance indicators, their content tools and platforms, or their content training and development plans. You can also ask about their expectations and preferences for the content manager role and how you can add value to their team and their content strategy.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?