What typography mistakes should you avoid in communication design?

3 Wrong spacing

Spacing is the amount of space between and around your text. It includes the space between lines, paragraphs, letters, and words. Spacing can affect the legibility, clarity, and aesthetics of your text. Wrong spacing can make your text look too crowded or too sparse, which can reduce the readability and impact of your message. To avoid this mistake, you should adjust the spacing according to the size, style, and density of your text. For example, you can use larger line spacing for smaller fonts, as it improves the readability and breathing space. You can also use smaller letter spacing for bold fonts, as it reduces the visual weight and tension.

4 Inappropriate colors

Colors are powerful tools for communication design, as they can convey emotions, meanings, and associations. However, colors can also be a source of typography mistakes, if they are not used appropriately and strategically. Inappropriate colors can create contrast issues, mood mismatches, or cultural misunderstandings for your audience. To avoid this mistake, you should use colors that are suitable and relevant for your content, context, and audience. For example, you can use colors that match your brand identity, message tone, and design theme. You can also use colors that are accessible and readable for different devices, environments, and users.

5 Ignoring typography principles

Typography is not just about choosing fonts and colors, but also about applying typography principles that guide your design decisions. Typography principles are based on research, experience, and best practices that help you create effective and attractive text. Ignoring typography principles can lead to typography mistakes that can compromise your communication design. To avoid this mistake, you should learn and follow typography principles, such as contrast, hierarchy, scale, proportion, and rhythm. These principles can help you create text that is visually appealing, functional, and meaningful for your audience.

6 Overlooking typography details

Typography details are the small but significant aspects of your text that can make a big difference in your communication design. Typography details include punctuation, capitalization, hyphenation, quotation marks, and other typographic symbols and conventions. Overlooking typography details can result in typography mistakes that can affect the accuracy, professionalism, and credibility of your text. To avoid this mistake, you should pay attention to typography details, and use them correctly and consistently. For example, you should use proper punctuation and capitalization to avoid ambiguity and confusion. You should also use appropriate hyphenation and quotation marks to avoid breaking words and sentences awkwardly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?