Integrating your email marketing with your customer relationship management (CRM) system can help you create more personalized and effective campaigns. But what types of emails should you send after connecting your email platform with your CRM data? Here are some ideas to inspire you.
Welcome emails are the first impression you make on your new subscribers or customers. They should thank them for joining your list, introduce your brand, and set the expectations for future communications. You can use your CRM data to segment your welcome emails based on the source, interest, or behavior of your contacts. For example, you can send different welcome emails to people who signed up from your blog, your landing page, or your social media.
Onboarding emails if you offer a subscription-based service. You can send onboarding emails to new subscribers to get started with your service and make the most of it. You can send promotional emails to your subscribers to let them know about new products or services, discounts, and other special offers. Send educational emails to your subscribers to provide valuable information. Not forgetting nurturing emails to keep them engaged with your brand and to move them further down the sales funnel.
Welcome emails are a great way to (re)introduce your brand. I say reintroduce because hopefully you aren’t buying lists and your prospects have already engaged with your brand in some way - an event, download, signed up for an account, etc. These emails help show people that you care, your available when they need it, and you can provide helpful links and next steps that you would like the user to take in their buyers journey.
Welcome and onboarding emails to new users can be designed with their names and characteristics, and a framework and a general view of the service will be introduced to them, and then a guide to working with the system and support ways and an example of frequently asked questions will be presented to them.
Welcome Emails: When you offer a subscription-based service, sending onboarding emails to new subscribers is a great way to kickstart their journey and help them maximize the value of your service. Stay Informed with Promotional Emails: Keep your subscribers in the loop about our latest products, services, discounts, and exclusive offers through promotional emails. Knowledge at Your Fingertips: Share educational emails with your subscribers, offering them valuable insights and information to enhance their experience. Engage and Nurture: Don't forget to nurture your relationship with nurturing emails. These emails help maintain engagement with your brand and guide subscribers further along the path to becoming loyal customers.
I usually send discounts or user benefit emails to make people take action fast which will eventually leads increase. This method can be very beneficial for us.
Nurture emails are the ones that guide your prospects through the buyer's journey and build trust and authority. They should provide valuable content, address pain points, and offer solutions. You can use your CRM data to tailor your nurture emails based on the stage, profile, and activity of your leads. For example, you can send different nurture emails to people who are in the awareness, consideration, or decision stage of the funnel.
Nurture emails are designed to maintain and deepen the relationship with your audience over time, keeping them engaged and moving them further along the sales funnel through personalized and relevant content.
Anticipate and create different examples of templates for customers at different stages and specific user levels, and try to personalize them based on the situation so that the user has a better sense and can help them in specific situations.
Segmented Email Campaigns: Leverage CRM data to segment your email list based on factors like demographics, purchase history, behavior, or engagement level. Send tailored content and offers to each segment to increase relevancy and engagement.
Nurture emails are a great resource for driving re-engagement with your brand. By adding nurture tracks for different actions, you can create a customized buyer journey that suits your users' actual interests. Based on the actions they take in the emails and on your website, you can segment your leads and direct them on different nurture paths to educate, build trust, and potentially result in sale or repurchase.
Transactional emails are the ones that confirm or update your customers on their purchases, orders, or deliveries. They should be clear, accurate, and timely. You can use your CRM data to personalize your transactional emails based on the product, price, or location of your customers. For example, you can send different transactional emails to people who bought a physical product, a digital product, or a service.
When building transactional emails, one great tip to keep at the forefront before building is to work with your MOPs team or dig into your CRM and your product to see what information you can pull into your marketing automation system. If you map those fields properly up front, then you can strategize what transactional emails you can send as well as what additional nurture drips you can create based on the users' actions in your actual product or website.
Transactional emails are automated messages sent in response to a specific action or transaction, providing essential information or confirmation, such as order receipts, account notifications, or password resets.
Transactional Emails: Enhance transactional emails, such as order confirmations or shipping notifications, with personalized details and related product recommendations.
Feedback emails are the ones that ask your customers for their opinions, ratings, or testimonials. They should be polite, concise, and easy to respond to. You can use your CRM data to segment your feedback emails based on the satisfaction, loyalty, or advocacy of your customers. For example, you can send different feedback emails to people who are happy, neutral, or unhappy with your brand.
When structuring feedback e-mails, always consider how you will organize the data once received, and what you expect to do with it once your campaign ends. Are you asking questions in a way that will provide clear insights to build actionable outcomes from? IE asking broad questions with either a yes or no choice may give you a high level idea of how your customers feel, but doesn't provide enough insight into their main pain points in order to build effective strategies and outcomes.
A feedback email is a message sent to gather opinions, comments, or suggestions from recipients, typically to improve products, services, or customer experiences. You can use it effectively by asking specific questions, offering incentives, and showing appreciation for feedback to enhance your offerings and customer relationships.
Feedback and Surveys: Request feedback from customers through surveys or feedback forms. Use CRM data to tailor the questions and follow-up based on customer interactions and preferences.
Re-engagement emails are the ones that try to rekindle the relationship with your inactive or unresponsive subscribers or customers. They should be catchy, relevant, and enticing. You can use your CRM data to identify and target your dormant contacts based on their last interaction, purchase, or email open. For example, you can send different re-engagement emails to people who haven't opened your emails for 30 days, 60 days, or 90 days.
Re-engagement emails are crucial for reviving dormant relationships with your subscribers or customers. These emails should be: Catchy: The subject line should grab attention. Relevant: The content should reflect the subscriber's last interaction or purchase. Enticing: Offer something valuable to lure them back, like a discount or exclusive content. You can use your CRM data to segment these emails based on the last interaction, purchase, or email open rates. For instance, you can send different re-engagement emails to people who have not opened your emails for 30, 60, or 90 days. This targeted approach ensures that you're not just casting a wide net but are addressing the specific reasons for their inactivity.
Depending on the situation of the customer who has churned and has not visited your site for a long time, or has an abandoned cart that has not completed the purchase, or similar cases, you can send an Re-engagement emails to remind them to finish their purchase, or offer them a discount code to come back, or suggest a product that they were interested in before. Re-engagement emails strategy can help you win back the customer and increase your sales.
Some important considerations here: Who is it for? Make sure you have the data points to support your re-targeting. Try to avoid anything that will involve manual manipulation of data to achieve - think about your current reason for doing this and whether it can become a longer term, automated tactic. What is the offer? You need a hook to get people back into the mindset to engage. If this is just trying to get them to do the same thing they didn’t before, you may need a new why. What do you hope to / believe you can achieve? Having a goal for your te-targeting is essential. Track the results over time and respond by iterating what you’re doing. If it’s not performing and there’s a lot of work going in, it could be time to switch it up.
Re-engagement emails are a crucial part of email marketing strategies, aimed at reconnecting with inactive. Audience Retention: Re-engagement emails help prevent subscriber churn, keeping your audience intact. Data Cleanup: By identifying and removing uninterested contacts, you maintain a healthier and more accurate email list. Cost Savings: Fewer inactive subscribers mean lower email marketing costs. Improved Deliverability: A cleaner list enhances your sender reputation, ensuring your emails reach the inbox. Personalization: Re-engagement emails can be highly targeted, rekindling interest with relevant content. Reactivation: They have the potential to turn disengaged subscribers into active customers once more.
Target inactive or dormant customers with reactivation emails. Encourage them to return to your website, engage with your content, or make a purchase by offering incentives or discounts.
Referral emails are the ones that encourage your customers to refer their friends, family, or colleagues to your brand. They should be rewarding, appealing, and easy to share. You can use your CRM data to incentivize and track your referral emails based on the referrals, revenue, or retention of your customers. For example, you can send different referral emails to people who have referred one, two, or three contacts to your brand.
Referral emails are messages sent to encourage existing customers or subscribers to refer new customers to your business. Benefits include: Word-of-Mouth Marketing: Leverage satisfied customers to spread the word about your products or services. Cost-Efficient Acquisition: Acquiring new customers through referrals is often more cost-effective than traditional marketing channels. Trust and Credibility: Referred customers tend to trust your business more due to the recommendation of someone they know. Expanded Reach: Tap into your customers' networks, extending your brand's reach to potential new customers. Higher Conversion Rates: Referred customers are more likely to convert and become loyal, long-term clients.
Encourage satisfied customers to refer friends or become brand advocates. Use CRM data to identify potential advocates and tailor your messaging.
After integrating with Customer Relationship Management (CRM) software, you can send a variety of targeted emails to enhance your customer engagement and streamline your marketing efforts. Here are some types of emails to consider: - Abandoned Cart Emails - Product Updates and Announcements - Educational Content - Special Offers and Promotions - Birthday and Anniversary Emails - Recurring Newsletters
One of the first things to do would be segmenting your data to to be able to send more personalized emails to your consumers, this helps in: 1)Getting the right message to the consumer . 2) Reducing unsubscribes because of low relevance.
When integrating email marketing with CRM, it's vital to consider event-triggered emails. These emails are based on specific actions or behaviors of your contacts, such as abandoned carts, completed purchases, or product inquiries. By leveraging CRM data, you can automate event-triggered emails to deliver timely and highly relevant messages, enhancing customer engagement and conversion rates. These emails can act as personalized reminders, recommendations, further strengthening your strategy. Additionally, remember to maintain a clean & well-segmented email list based on CRM insights. Regularly update & refine your segments to ensure that your emails reach the right audience with the right content, optimizing the impact of your campaigns.