What are the top tips for breaking into media sales?

1 Know your product

Before you pitch anything to anyone, you need to know your product inside out. Whether you're selling print, digital, radio, TV, or outdoor advertising, you need to understand the features, benefits, and value proposition of your media platform. You also need to research your target market, competitors, and industry trends. This will help you craft a compelling and customized sales message that resonates with your prospects and shows your expertise.

3 Develop your skills

Media sales is not a static field. It requires constant learning and improvement. You need to develop your skills in communication, negotiation, presentation, persuasion, and closing. You also need to keep up with the changing technologies, tools, and trends in media and marketing. You can do this by taking courses, reading books and blogs, listening to podcasts, watching videos, and seeking feedback and mentorship from others.

4 Showcase your results

To break into media sales, you need to show that you can deliver results. You need to have a portfolio of your achievements, such as sales figures, client testimonials, awards, and recognition. You also need to have a resume and a cover letter that highlight your relevant experience, skills, and accomplishments. You need to showcase your results in every stage of the job application process, from the initial contact to the interview to the follow-up.

5 Be persistent

Media sales is not an easy field. It involves a lot of rejection, competition, and pressure. You need to be persistent and resilient to overcome the challenges and succeed. You need to have a positive attitude, a strong work ethic, and a clear vision of your goals. You also need to have a strategy, a plan, and a system to manage your time, tasks, and resources. You need to follow up with your prospects, clients, and employers regularly and professionally.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?