What are the top product vision frameworks to guide your strategy?

Consiste en un lienzo que aborda diferentes aspectos de los objetivos del producto: Visión: ?Cuál es tu propósito para crear el producto? ?Qué cambio positivo debería provocar? Grupo objetivo: ?A qué mercado o segmento de mercado se dirige el producto? ?Quiénes son los clientes y usuarios objetivo? Necesidades: ?Qué problema resuelve el producto? ?Qué beneficio proporciona? Producto: ?Qué es el producto? ?Qué características clave tiene? ?Qué lo hace único y deseable? Objetivos comerciales: ?Cómo beneficiará el producto a la empresa? ?Qué indicadores clave de rendimiento se utilizarán para medir el éxito?

?? A vision is lofty but definitely not aloof. The vision should aspire to bring about a significant benefit to a demographic or persona. ? While we may be not technologically there yet, but we are definitely striving towards it. Dream it, think of it, and make it happen with a road map to the vision.

One thing I've found helpful in creating a product vision board/roadmap is starting with strong qualitative & quantitative research. And for my startup (ReBorn) then this is based on (a) understanding exactly who our target customers are, (b) defining the gaps and pain points for customers, (c) how you proposition differs from competitors, including route to market

A product vision board for managing products should ideally include: 1. Vision Statement: Clearly articulates the product's long-term goal. 2. Target Audience: Defines the specific user demographics. 3. User Needs: Lists problems or needs the product addresses. 4. Product Features: Highlights key functionalities and innovations. 5. Value Proposition: Explains how the product stands out from competitors. 6. Success Metrics*l: Criteria to measure the product's success. 7. Timeline: Outlines major milestones and development phases. This tool helps in aligning the team and stakeholders towards a common goal.

This is one of the most powerful tools for shaping and honing your product offering from go/no-go > MVP > scale with agility and speed. The beauty of the product vision canvas is in its simplicity. Keep everything to one page. It forces focus on the strategy so you can hone and iteratively build, fail fast, and adapt quickly to market changes, new requirements, and overall market viability. I use a product vision canvas as the phase gate to the GTM process, which helps provide clarity and pull stakeholders along. It also helps product and product marketing teams move in lockstep, which can add significant speed to your overall GTM. I've built my own deck of canvas frameworks in Slides/PPT which I've found help in hyper-growth environments.

The best proposition of a Product Vision Canvas is its comprehensive framework that integrates key elements: Vision, Target Group, Needs, Product, Value Proposition, and Success Metrics. It offers a clear, concise visual summary, aligning teams and stakeholders on the product's purpose, audience, unique value, and goals, fostering a unified strategy for product development and market positioning.

El lienzo de la visión del producto tiene varios beneficios, como: Te permite tener una visión global y coherente de tu producto, evitando perder el foco o desviarte de tu objetivo. Te facilita comunicar tu visión a los demás, tanto a los miembros de tu equipo como a los stakeholders externos, generando consenso y compromiso. Te ayuda a validar tu visión con los clientes y usuarios, obteniendo feedback y aprendiendo sobre sus necesidades, expectativas y preferencias. Te sirve de guía para definir y priorizar las características y funcionalidades de tu producto, asegurando que aporten valor y se ajusten a tu visión.

When working on a SaaS platform, the Product Vision Canvas allowed us to visualize how the product features aligned with the overarching vision. This framework facilitated communication between the product and development teams, ensuring everyone understood the broader context.

?? Business Model Canvas is popular and can quickly get us off the ground to assess if the product has a market fit with competitors listed adjacent. ??♂? While such analysis and planning are important, what's more important is to get the right resources who can get the action started.

"In the world of startups, the Vision Story technique stands out as a powerful tool. It allows you to convey your product vision in a clear and compelling way, using a simple structure. By framing your customer as the main character, identifying the problem, showcasing your solution, and highlighting the benefits, you can inspire your team and effectively communicate your product vision

A collaborative story can put the customer at the center of the product vision, similar to user stories for product features. The steps of central character creation (persona), the product discovery, the journey (solving a problem, enhancing or transforming the character’s experience), the obstacles, the achievement, and the lasting impact are all valuable considerations for a successful vision—the more creative and memorable the better.

The Vision Story technique in product management is best used during the early stages of product development. It's particularly useful when defining the product vision, aligning the team, and communicating the product's purpose and potential impact to stakeholders. Employ this technique when you need to inspire and motivate your team, or when presenting the product concept to investors and upper management to gain their support and buy-in.

?? We love stories, that's why we have legends and myths that fascinate us till date despite the scientific developments that ground us to reality. ??? Stories will always involve a main character or persona. A heart-felt story would always resonate with most of us. A phoenix rising from ashes or an offering that brings about the best in us, gives strength to the product or service.

Ayuda a crear una conexión emocional con los clientes, los usuarios, los stakeholders y el equipo de desarrollo, al mostrarles cómo el producto resuelve un problema real, satisface una necesidad o cumple un sue?o. Ayuda a comunicar la estrategia de producto, al establecer los objetivos, los beneficios, los valores y la diferenciación del producto, así como las hipótesis, los riesgos y las oportunidades que se deben validar. Ayuda a inspirar y motivar al equipo de desarrollo, al proporcionarles una visión compartida y unificada del producto, que les oriente y les guíe en la toma de decisiones y la priorización de tareas.

? A product vision statement is like an inspirational quote. The rhythm and sleek choice of words summarized into a sentence can deliver a memorable message that etches into our hearts and minds. For example, "A rich experience within our reach."

The Product Vision Statement technique is crucial at the outset of a product's lifecycle and during major pivot points. It helps in setting a clear, long-term direction and purpose for the product. Use this technique when initiating a new product, redefining an existing one, or when you need to realign your team and stakeholders around a common, strategic goal. It's also valuable for guiding decision-making throughout the product development process.

Your Product Vision Statement is like the guiding North Star, uniting your team towards a shared vision. Craft a concise, future-oriented message that outlines your product's purpose, audience, significance, and points of differentiation. Importantly, it should be aligned with the broader organisational vision. Consider how your product creates value for both the target audience and the broader world. ??Ensure authenticity, emphasise differentiation, and keep it succinct for maximum impact.

Crafting a Product Vision Statement was instrumental in guiding our team through a major product overhaul. The statement, which highlighted our commitment to revolutionizing accessibility in education technology, became a rallying point that motivated the team and resonated with users.

Simple, short, and meaningful messages are the best in the media's information overload era. Nothing works better than simplicity and brevity in terms of being impressionable. I like and use one-liners a lot. I want to break long posts into several one-liners.

One of my favorite mantras is to “be firm on the goal but flexible on the details.” By clearly stating your end vision and outlining the steps needed to create that vision, you and your org can stay aligned on priorities, deadlines, and performance metrics that will help you make real-time adjustments.

A picture is a must for a marketing material. Text alone does not make the same impression. Most people do not even read text-only or even text-heavy material. The logo is a necessity for branding. Additional pictures are necessary. However, cluttering is not good. Carefully chosen text and pictures in a clean, aesthetically appealing layout work best for product vision box.

Interesting these frameworks collectively contribute to a comprehensive product strategy. The North Star Metric is a potent concept, guiding businesses to identify a singular metric that encapsulates the core value delivered to customers. Jobs to be Done (JTBD) focuses on understanding the specific tasks customers hire a product to perform, facilitating feature prioritization based on consumer needs. In contrast, OKRs (Objectives and Key Results) provide a goal-setting approach, establishing clear objectives and measurable key results. This methodology serves also ensuring alignment among teams striving for shared objectives.

People can get carried away with visionary tasks. It's important always to go back to first principles and consider what operational reality looks like. The method I've used in the past is to evaluate each feature under 3 distinct categories and score them accordingly. see below. - Feasibility: Can we build this/or what do we need to build this - Desirability: Do people want or need this product/feature - Viability: Should we build it, does it make commercial sense

Think about wearing different glasses every time that you envision your product. One pair will sharpen your view of features, another that of uniqueness and yet another one will help you focus on positioning, etc. This will help you realize that all relevant aspects are separate from one another and need to complete each other, to create a balance rather than align in a logical pattern. Such an approach will also help you bring forward values that come from other levels of relevance (emotional, ux, perceptual,…).

To build a strategy, the basic framework needs to be in place. For this few basic principles are needed to get the vision board in place: 1. Clarity: Clearly define the purpose and objectives of your strategy to provide a solid foundation for decision-making and resource allocation. 2.Flexibility:Incorporate flexibility into your strategy to adapt to evolving circumstances and seize new opportunities or address emerging challenges. 3. Stakeholder Alignment:Ensure alignment with the interests and expectations of key stakeholders ( internal as well as external) to enhance support and sustainable success.

During a product launch, considering external factors became pivotal. By regularly reassessing our product vision in light of market shifts, we were able to proactively adjust our strategy, ensuring continued relevance and success.