What are the top guest feedback and review platforms for the hospitality industry?

TripAdvisor, Booking.com, and Google reviews are the most crucial to hotels because they heavily influence travelers' booking decisions. Positive reviews enhance a hotel's reputation, attract more guests, and increase revenue. Conversely, one negative review can deter up to 30 new potential customers and harm the hotel's business.

Google Reviews is widely used by travelers to share their experiences with hotels, restaurants, and other hospitality establishments. These reviews appear directly in Google search results and can significantly influence potential guests' decisions.

A lot depends upon where the original reservation came from, such as Expedia, whose definition and selling points of your facility and available services makes a difference in their "expectations" before they arrive. So care must be taken to assure that your hotel is appropriately introduced by that company. Often the key is not in the number of stars or ratings they use, but the "identity" and "role" you want to project to your potential guests and not just the lower prices with excessive expectations. All feedback are directly related to their expectations and their actual experience. That can definitely affect the quality of your feedback regardless of which platform it comes from.

The top guest feedback and review platforms for the hospitality industry in the realm of social media include TripAdvisor, Yelp, Google Reviews, and Facebook. These platforms offer a wide-reaching audience and significant influence on potential customers' decisions, making them crucial channels for managing and enhancing a hotel's online reputation.

Online feedback is useful, conversations with guests can be insightful, but nothing is as important as observing guests. Are they relaxed? Warm enough? Excited? What food do they eat first? What gets the most 'ooohs' when it lands on the table. Consider other more subtle feedback too - do certain servers seem to attract more 'difficult' guests? What dishes get eaten last and scraped in the bin. Pay attention night after night and you should be able to get a strong sense of how your guests are feeling.

Feedbacks and its importance - - Feedbacks are the response received post a goods and services rendered or delivered to validate it's quality. Feedbacks are considered as the most important tool to assess and evaluate the quality and to identify the room for improvement. - Any Guest before venturing into any restaurant wishes to verify its rating online present on various platforms. - Based on the demography of the venue, the target audience could be interested in platforms like Instagram, Google, Facebook or any other platform to rate the goods and services received. - One needs to assess a possible negative feedback before it gets posted, how, for that one needs to be proactive in reading Guests to assess any possible negative feedba

Responding to all your reviews is vital as it demonstrates the hotel's commitment to customer satisfaction and service improvement. It allows hotels to address any concerns or issues raised by guests publicly, which can minimize the damage from the negative review.

Feedback on the menu is important - but don't let it overrule the venue's soul and purpose. Some more divisive and unusual dishes can be important for all sorts of reasons. For story telling, for the adventurous eaters, for the regulars. Use your judgement. Don't simply serve a collection of dishes that get the least complaints. You will find yourself in a race to the bottom serving the most well known and mediocre food. Variety is the spice of life - and restaurant menus!

I find that the most important feedback is returning guests or repeat guests, especially if they return with their family, relatives and friends. Very often when they become familiar with our staff, they personally send guests with their personal referral or even call us to make that reservation. In that light, on site immediate response from guests at check out with no more than 7 simple + or - questions personally by the manager on duty or at the checkout kiosk, gives enough data not only on the guest but also on products and services.