What are the top factors to consider when choosing a copywriting course?

You should also consider the qualifications of the teacher. Have they worked in-house somewhere? Are they primarily focused on B2B or B2C? DO they share templates and frameworks to help you get started?

Before selecting a copywriting course, define your objectives clearly. Are you a beginner looking to gain foundational skills, or an experienced copywriter seeking to refine your expertise? Knowing your goals will help you find a course that aligns with your specific needs.

Review the course curriculum thoroughly to ensure it covers the topics you want to learn or improve upon. A well-structured course should include essential copywriting elements like crafting persuasive copy, understanding target audiences, SEO techniques, and writing for different media platforms.

The expertise and experience of the instructor are critical factors. Look for courses taught by reputable copywriters or professionals with a proven track record in the industry. Research their background and check for any testimonials from previous students to gauge their effectiveness as an educator.

Consider the format that best suits your learning style and schedule. Some courses are entirely online, offering flexibility and self-paced learning, while others might have live sessions or in-person components. Choose a format that fits your lifestyle and enables you to make the most of the course materials.

Cost and Value Compare the cost of the course with the value it provides. Consider not only the price but also the potential return on investment in terms of improved copywriting skills and career opportunities.

It's important to make sure the testimonials are authentic. Look for red flags such as reviews that use the same words consistently, don't make sense, or set unrealistic expectations.

Read reviews and testimonials from past students to gain insights into their experiences. Positive testimonials can indicate a well-received course with practical and valuable content. Conversely, if you find numerous negative reviews, it might be a red flag to consider other options.

Portfolio Does the course provide the opportunity to add finished pieces of work to your portfolio? Or tips and practical applications for building a portfolio of work? As a freelancer for at least half of my career I was pretty bad at making sure I collected finished work, always moving on to the next gig and generally having a busy life balancing family, so never did this consistently or successfully. But wish I had. I’ve been part of some beautiful projects where I got to write from the heart about lovely people, but don’t have copies of the work we produced. As well as from a career prospective and moving to a new country where I had to rebuild my network, it would’ve been amazing to show some of my past work to my children.

Practicality Is what the course teaching you actionable? Are they giving you clear-cut rules to follow? The biggest problem with writing in general, and copywriting specifically, is that there's very little way to tell whether what you're learning in a course translates into the real world until you try to use it. Testimonials, as mentioned above, might help. However, looking at the practical advice a course gives you will help you gauge whether the course owner knows what they're talking about or whether they're selling you fluff.