What are the top B2B SEO tools?

Choosing the best B2B SEO tools depends on your specific needs and budget, but here are some top contenders, categorized by their strengths. 1. All-in-One Solutions 1. SEMrush 2. Ahrefs 3. Moz 2. Keyword Research 1. SpyFu 2. KWFinder 3. Mangools KWFinder 3. Technical SEO & Site Audits 1. Screaming Frog SEO Spider 2. Deepcrawl 3. Botify 4. Backlink Building & Tracking 1. BuzzSumo 2. Linker 3. Majestic 5. Content Optimization & Marketing 1. Yoast SEO 2. Surfer SEO 3. Marketmuse 6. Social Media & Influencer Marketing 1. Brand24 2. Klout 3. Buzzsumo 7. Additional Tools 1. Google Analytics: 2. Google Search Console 3. Copyscape Remember, the best B2B SEO tools are those that align with your specific needs and budget

There are quite a lot of tools to research keywords in general though the tool I have found gives the most value to B2B keywords and long tail keywords is Keywords everywhere! This tool really helps to sort through the keywords and also find you alternative searches to your current search which helps to expand on your keyword list if needed. though I would advise to use more than 1 tool for keyword research to improve the results: SEMrush or Ahrefs.

There are no specific keyword research tools for B2B, however, all tools have slightly different databases and some have better results for B2B than others. Always check Keyword Planner from Google and compare the results from Ahrefs and SEMrush. B2B keywords can be very niche and longtail. Don't get distracted by low search volume or lack of keywords. If the keyword is specific and the intent is high, it will get you in front of the right buyer. Low volume keywords are common in B2B, especially for enterprise sales.

My recent discovery is SEOWind, it is a great tool packed with really useful AI features that helps you to: See SEO data from top ranking pages; get keyword clusters; relevant Quora and Reddit questions; keywords. This combined with keyword research tools and AI is a really powerful combination to get more site traffic. I just haven't found a better tool for this! :) Feel free to test for yourself...

Google Lighthouse has proven to be a fantastic new tool with handy recommendations and easy fixes both for desktop and mobile screens.

Dedicated link building tools can be very useful. However, for everyday B2B business with its niche keywords, a simple Google search for the relevant keyword is usually sufficient: 1. go through the sites from which you can expect backlinks 2. write to the site owners and make suggestions for a profitable content partnership 3. be careful with the naming of your external links.

We work with Looker Studio to create a holistic report from Search Visibility (clicks and impressions in Search Console) to traffic and conversion (users, sessions, events in GA4) to lead status and generated pipeline, e.g. Salesforce or Hubspot. End to end attribution is hard since organic conversions typically show up mixed with Direct in the CRMs. This is why you want to combine it with detailed conversion tracking from GA4 on the frontend.

To be honest, I find the SEO plugins for Wordpress to be of limited use. Mostly they give too narrow insight into keywords, link structure and other parameters. This means: For a first rough SEO check when writing an article they may serve - but they do not replace the use of a professional tool for SEO.