What tools can you use to track project progress in Brand Strategy?

Project Management Software: Trello: Trello is a popular project management tool that uses boards, lists, and cards to help teams organize and prioritize tasks. Asana: Asana is a versatile project management tool that allows teams to create tasks, set due dates, and track progress using various views. Monday.com: This platform offers a visual project management interface, customizable workflows, and features for tracking project progress. Communication Tools: Slack: Slack facilitates team communication in real-time, allowing for quick updates, file sharing, and discussions related to brand strategy.

Tracking progress in Brand Strategy is crucial. To keep tabs, consider tools like Trello for visual project boards, helping you organize tasks. Use Asana for detailed task management and team collaboration. Google Analytics is gold for monitoring website metrics, while social media platforms offer insights into your online presence. For an all-in-one solution, try Monday.com. It's like a Swiss Army knife for project tracking, letting you manage tasks, timelines, and teamwork effortlessly. So, mix and match these tools based on your needs, and you'll be the maestro of brand strategy progress!

Begin with an Excel Gantt chart. This approach is advisable before committing to any off-the-shelf products, which may not fully meet your requirements, regardless of their sales pitches. An Excel Gantt chart is sufficiently versatile. Time can go forever. Additionally, you can use the indent function to organize subtopics in the first column, color code cells, add notes, etc. You can consolidate the progress into a single list on one sheet as well. Utilize this method to form a clear vision of your needs. Then, approach vendors like Smartsheets, known for their flexibility and in-house support, and request a customized solution. This Excel trial will also help you identify your critical requirements for a vendor.

Tenho usado muito o Notion como gerenciador de projetos de marcas, nele consigo todas as fases em andamento e monitorar se as tarefas est?o feitas no prazo. Posso atribuir o responsável por cada parte, além de conseguir trocar para vários outros tipos de visualiza??o de dados (N?o apenas Gantt). Gosto também de compartilhar com o cliente, assim ele sabe exatamente em que pé está o projeto sem precisar me perguntar diretamente.

Tracking the project's progress is quintessential. Gantt charts offer a real-time snapshot, empowering you to adjust course and keep the brand strategy journey on track. This also allows to keep all stakeholders informed about the progress and as a result help to save time on updating a few team members about important updates. Also helps find the items that require higher focus and follow a sequential plan of action

I use Jira Software because it offers many features: Kanban boards to visualize workflows, limit work-in-progress, and maximize team efficiency. It's a very flexible solution because I, or any team member, can move the card, set the end of work, and add collaborators to the project. Additionally, the 'space' where we can create Word documents within the program or attach files, comments, and so forth, is very useful. There are some plans from free to enterprise.

L'utilisation d'un moodboard peut être pertinent lors de la phase de brainstorming et d'élaboration du projet. Avoir un support visuel transmettant des éléments tangibles à un moment ou le projet peut être relativement flou a la capacité de permettre aux différentes parties prenantes de se projeter et de mieux visualiser l'avancement du projet et l'idée générale à suivre.

Le moodboard n'est qu'une partie de la plateforme de marque, comme la charte graphique... Pour suivre le développement d'une stratégie de marque, je proposerais trello comme support, ou tout autre support collaboratif , en s'appuyant sur un planning et un mode opératoire pour fluidifier, et ne rien omettre dans toutes les étapes de développement.

Erstwhile Brand book is called as brand guidelines. A brand custodian should treat this as a "Bible". Most of times typical scenarios have been covered in the document. However I will insist that when you have out of book situation then take a collective decision between branding & creative team. Also try to keep one physical copy within the marketing team which would be giving visual aesthetic value to lot of ideas.

Establishing a comprehensive brand guideline is foundational for an impactful brand strategy. It not only sets clear rules for elements like logo, color, typography, tone of voice, but also serves as a crucial educational resource for teams and partners. In a way it becomes a ''Bible'' for teams whenever there are doubts and misinterpretations. Following strong brand guidelines will always differentiate the brand and enable it to stand out, reinforcing the brand's identity and values across all touch-points. I see a robust brand guideline not just as a set of rules, but as a strategic tool for a long-term branding.

In addition to surveys and analytics, I would recommend to not forget about qualitative methods of gathering data. They play a crucial role in gaining a deeper understanding of the nuances that quantitative data might not capture. Focus groups, interviews, and observational studies are helpful for brands in getting valuable insights about emotional aspects of customer behavior, motivations, and perceptions. These methods provide a qualitative layer to a brand strategy by uncovering the "why" behind the quantitative data.

When choosing tools for tracking your projects, consider the specific needs and preferences of your team, the scale and complexity of your brand strategy project, and feedback from the team at early stages of the project.