What tools can you use to conduct A/B tests on your copy?

I think these tools are overrated. I'm not saying "don't use them". But in my experience, the best way to test your copy is not through a tool. It's by talking to your audience and understanding how they perceive you. Then, use their exact words in your copy. You can't go wrong by doing this. I would say it's the most powerful way to calibrate your copy to match the exact needs of your audience.

Two words. Isolate variables. Find a way to isolate the pains, desires, obstacles, beliefs and influences of your audience. Test them in isolation. eg: If testing different pain points, then keep everything else in your copy exactly the same. If testing desires, then again keep everything else in your copy exactly the same. Otherwise you won't know what actually worked. Eventually the copy will write itself based on actual market feedback. Rather than "what sounds good". It removes all biases about your market and your audience. Paid ads allows you to do this really fast. Even with small budgets.

Tools like Google Optimize or VWO are great for A/B testing copy. They let you create variations, track performance, and analyze results to optimize your messaging effectively.

One thing I found that helps me with A/B testing is a clear hypothesis. Whether it's the headline, call-to-action, or tone, a well-defined hypothesis provides direction and purpose to the testing process. For example, the most common hypothesis is that people don't like long texts on ads. It's that common that people don't even try it out. However, some of my client's audiences react better on a long, descriptive copies. You A/B test your copies, because you want to meet your audience and to better understand them.

In my experience, the best tools to effectively A/B test your copy are AI-powered tools like AB Tasty or Optimizely. Both have their pros and cons but either one is great for running experiments and gaining insights. A/B testing helps identify which variations resonate most with your audience, and best practices include setting clear goals, testing one variable at a time, and using statistically significant sample sizes. You might tweak headlines or call-to-action phrases. Also, you should consider the context of your audience and the specific platform, like LinkedIn vs. Facebook, to ensure relevancy and engagement.

A/B testing your copy helps you figure out what words and messages work best for your audience. By trying different versions (A and B), you can see which one gets a better response. It's like experimenting to find the most effective way to communicate your message, helping you improve your content and connect better with your audience.

The biggest stumbling block I see when it comes to testing copy is not maintains a stable control and trying to test simply for the sake of testing. You need to really hone in on what you want to test and the hypothesis you want to prove or disprove. Subject lines are a great example: Copy elements here are clean, simple and easy to understand. Start with these and build out.

Free Option: Google Optimize Google Optimize is a user-friendly and free A/B testing tool seamlessly integrated with Google Analytics. Its WYSIWYG editor simplifies experiment creation, making it accessible to users without coding skills. While free, advanced features may require a Google 360 subscription for larger enterprises. Paid Option: Optimizely Optimizely is a leading experimentation platform, offering A/B testing and personalization features for website and app optimization. Its visual editor streamlines experiment creation, and real-time analytics provide quick insights. However, the comprehensive features come at a cost, making it more suitable for businesses with budget considerations.

You should only change one thing at a time to A/B test or you'll skew your results. For example: you wouldn't want to change both your headline and your meta description at the same time or you wouldn't accurately know the impact of each. Start with the most obvious things like headlines, featured images, subject lines, and calls to action, and then get more granular from there. Also, keep track of what you change and the impact it had, this may be helpful for later campaigns.

Google Optimize Like brewing the perfect cup, it refines your copy for the best results. Optimizely A precision tool for testing your copy's flavor and impact. Instapage: Roast your copy until it's just right for your audience. Crazy Egg: Get insights on your copy's effectiveness, like sipping the perfect coffee. Split.io: Blend different copy variations like coffee beans for the best results. Adobe Target: Fine-tune your copy, like perfecting your coffee recipe. ClickFunnels: Layer your copy for conversion success, like a well-crafted coffee drink.

To anyone that says use your own copy: You can take your audience's own words and spin them on OpenAI to make them resonate even harder with them. The trick is to tell OpenAI to identify the tone of voice they're using in the comments you're pasting on it and then using that tone of voice for every prompt. Try this and you'll be ahead of your game ????!!! Happy BFCM!!!

Keep it simple. Run an ad for $5 a day, for 7 days. Keep the creative/media the same and the only thing that's a variable is the copy.