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What techniques can you use to ensure objective and unbiased secondary research?

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Secondary research is the process of using existing data and information from various sources to answer a research question or support a hypothesis. It can save time and money, provide insights and context, and complement primary research. However, secondary research also poses some challenges, such as reliability, validity, bias, and relevance of the sources. To ensure objective and unbiased secondary research, you need to apply some techniques and strategies to evaluate and analyze the data and information you use. Here are some of them.

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Kshitij Arora

BBE'24 | Derivatives Trader
Luis G. De Jesús III, PhD, MPH, MSc, FRSPH

CEO GLOBAL EPI LLC | Public Health Scientist | Global Health & Epidemiologist

1 Identify your research purpose

Before you start looking for secondary sources, you need to have a clear and specific research purpose. What is the main question or problem you want to address? What are the objectives and outcomes of your research? How will you use the secondary data and information to support your argument or solution? Having a well-defined research purpose will help you narrow down your search, avoid irrelevant or outdated sources, and focus on the most relevant and reliable ones.

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Luis G. De Jesús III, PhD, MPH, MSc, FRSPH

CEO GLOBAL EPI LLC | Public Health Scientist | Global Health & Epidemiologist
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Objective and unbiased secondary research is crucial for obtaining reliable and credible information. To ensure objectivity and minimize bias in secondary research, firts you need to define the research objectives. Clearly define the research objectives and questions to guide the secondary research process. This helps maintain focus and ensures the research stays on track without being influenced by personal biases or opinions.

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2 Evaluate your sources critically

To evaluate secondary sources critically, it is important to consider criteria such as authority, currency, accuracy, and objectivity. Questions to ask include: who is the author or publisher of the source and what are their credentials, qualifications, and reputation? When was the source published or updated? Is it still relevant and up-to-date? Is the source based on facts, evidence, and references? Are there any errors, inconsistencies, or contradictions in the data or information? Does the source present different perspectives or opinions? Is the source free from bias, prejudice, or influence? Answering these questions can help you determine if a source is credible, accurate, and objective.

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Luis G. De Jesús III, PhD, MPH, MSc, FRSPH

CEO GLOBAL EPI LLC | Public Health Scientist | Global Health & Epidemiologist
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To ensure objectivity and minimize bias in secondary research, also you need to identify reputable sources. Start by identifying reputable sources of information such as academic journals, government publications, industry reports, and well-established research institutions. These sources are more likely to provide accurate and unbiased information.

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3 Use multiple and diverse sources

It is essential to use multiple and diverse sources for objective and unbiased secondary research. Utilizing only one or a few sources may limit the scope, depth, and perspective of your research topic. To gain a comprehensive and balanced understanding of your research topic, you should explore sources from different types, formats, and origins. These could include books, journals, articles, reports, dissertations, newspapers, magazines, blogs, podcasts, videos, surveys, statistics, databases, archives, government sources, academic sources, professional sources and industry sources.

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Kshitij Arora

BBE'24 | Derivatives Trader
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Using multiple sources is essential to obtain objective and unbiased research. It is easy to find a source that agrees with your personal bias, but there is a good chance that your research will reap poor results because of limited data. Multiple sources helps in getting different perspectives, and allows you to choose the strongest one.

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4 Analyze your data and information carefully

Once you have collected and evaluated your secondary sources, you need to analyze the data and information they provide carefully. You need to identify the main themes, patterns, trends, gaps, and inconsistencies in the data and information. You also need to interpret the data and information in relation to your research purpose, question, and hypothesis. You need to avoid making assumptions, generalizations, or judgments based on the data and information without sufficient evidence or reasoning. You need to acknowledge the limitations, uncertainties, and biases of the data and information and how they may affect your research findings and conclusions.

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Kshitij Arora

BBE'24 | Derivatives Trader
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Every conclusion you come up with should be backed by strong data, not just speculation. This makes careful analysis key to deriving accurate results. For eg. you may see your area has a limited supply of winter clothing and think about filling that gap, but there is a good chance that the short supply is enough to fulfill the demand, and you may end up losing money to fill the gap that never existed. In this case, a market analysis of the public's needs can help you avoid losses.

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5 Cite your sources properly

The final technique to ensure objective and unbiased secondary research is to cite your sources properly. Citing your sources is not only a matter of academic honesty and integrity, but also a way of showing respect and appreciation for the original authors and publishers of the data and information you use. Citing your sources also helps you avoid plagiarism, which is the act of using someone else's words, ideas, or data without giving credit or permission. Plagiarism can damage your reputation, credibility, and trustworthiness as a researcher. To cite your sources properly, you need to follow the citation style and format required by your instructor, institution, or discipline, such as APA, MLA, Chicago, or Harvard.

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Kshitij Arora

BBE'24 | Derivatives Trader
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Make sure to not be selfish about your publication, many publishers try to go for glory and end up damaging their work. Be honest about your work, mention all the sources you referred to: it will help you avoid plagiarism traps that many end up falling into. Publishing research involves looking at extensive data, putting them together, analyzing it, and coming to a conclusion; so it is completely natural for one to refer to various sources to find data, there is absolutely no loss of dignity here.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What techniques can you use to ensure objective and unbiased secondary research?

1

2

3

4

5

6

1 Identify your research purpose

2 Evaluate your sources critically

3 Use multiple and diverse sources

4 Analyze your data and information carefully

5 Cite your sources properly

6 Here’s what else to consider

Research

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What techniques can you use to ensure objective and unbiased secondary research?

1

2

3

4

5

6

1 Identify your research purpose

2 Evaluate your sources critically

3 Use multiple and diverse sources

4 Analyze your data and information carefully

5 Cite your sources properly

6 Here’s what else to consider

Research

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