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Last updated on 2024年8月8日

What strategies would you use to overcome objections about the cost of maintenance plans for high-end cars?

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When considering the purchase of a high-end vehicle, the cost of maintenance plans can often be a sticking point. You might find yourself questioning whether the benefits justify the expense. However, understanding the value and addressing concerns directly can help you make an informed decision that aligns with your long-term automotive needs and desires.

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Marcelo Cavalcante de Lima

1 Highlight Value

When faced with concerns about the cost of maintenance plans for high-end cars, it's crucial to highlight the value these plans provide. Explain that while the upfront cost may seem high, the long-term savings can be significant. Maintenance plans often cover a range of services that are essential for keeping the vehicle in top condition, which can help prevent more costly repairs down the line. Emphasize the convenience and peace of mind that comes with knowing your car is being cared for by professionals who are familiar with the specific needs of high-end vehicles.

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Marcelo Cavalcante de Lima
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O custo de manuten??o de veículos de última gera??o s?o uma das principais obje??es de novos clientes. Essa obje??o pode ser vencida demonstrando o custo benefício, com produtos mais duráveis e seguros. O avan?o tecnológico permite uma maior capacidade de diagnóstico de problemas elétricos e mecanicos, poupando tempo e recursos humanos e financeiros.

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Robson Ribeiro

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Você por algum motivo, já ficou na estrada, ou perdeu um compromisso importante por uma falha mecanica? Esses problemas geralmente acontecem por falhas, causadas pela falta de manuten??o preventiva. Os P.M.C.U.G. permitem, n?o só que você evite passar por esses transtornos, como também evitam danos maiores ao veículo, o que pode gerar além de um prejuízo financeiro, a indisponibilidade do automóvel por vários dias, dependendo da gravidade. Além disso, o ramo automotivo, está repleto de profissionais com pouca experiência, ou especificidade em determinadas marcas, e outro benefício apresentado pelos P.M.C.U.G. é a especialidade da equipe que irá realizar o servi?o de manuten??o no seu veículo, proporcionando mais seguran?a e confiabilidade.

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2 Educate Customers

To overcome objections about maintenance plan costs, educating your customers is key. Ensure they understand what the maintenance plan covers, such as regular servicing, parts replacement, and labor costs. Explain that these plans are designed to maintain the car's performance and resale value over time. Discuss how scheduled maintenance can prevent larger issues and that high-end cars often require specialized care that can be more expensive without a plan.

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Marcelo Cavalcante de Lima
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Uma entrega técnica bem feita é fundamental para demonstrar os benefícios de uma manuten??o preventiva em veículos de uma gera??o, onde s?o devidamente apresentados todos os recursos disponíveis nos veículos e os cuidados necessários com a manuten??o.

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3 Compare Costs

When discussing maintenance plans, it's helpful to compare the costs of individual services without a plan versus the bundled cost within a plan. Break down the expenses of common maintenance tasks and repairs for high-end vehicles, showing how these can add up over time. By presenting a clear comparison, you can help customers see the financial benefits of opting for a comprehensive maintenance plan.

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4 Personalize Options

To address cost objections, personalize maintenance plan options to fit the customer's specific needs. Discuss different levels of coverage and tailor the plan to their driving habits, vehicle model, and budget. By offering customizable plans, you demonstrate flexibility and a commitment to providing value that aligns with their unique situation, making the cost more justifiable.

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5 Share Testimonials

Use testimonials from satisfied customers who have benefited from maintenance plans to address cost concerns. Hearing real-life stories about how these plans have saved others money and hassle in the long run can be a powerful tool in convincing potential buyers. Personal anecdotes about the quality service and financial savings can help dispel doubts about the value of these plans.

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6 Offer Reassurance

Lastly, offer reassurance about the cost of maintenance plans by discussing the reliability and longevity of high-end cars when properly maintained. Emphasize that investing in a maintenance plan is an investment in the vehicle's future, ensuring it performs at its best for years to come. Provide examples of how regular maintenance can prevent costly breakdowns and maintain the car's value, making it a wise financial decision.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What strategies would you use to overcome objections about the cost of maintenance plans for high-end cars?

1

2

3

4

5

6

7

1 Highlight Value

2 Educate Customers

3 Compare Costs

4 Personalize Options

5 Share Testimonials

6 Offer Reassurance

7 Here’s what else to consider

Automotive Sales

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What strategies would you use to overcome objections about the cost of maintenance plans for high-end cars?

1

2

3

4

5

6

7

1 Highlight Value

2 Educate Customers

3 Compare Costs

4 Personalize Options

5 Share Testimonials

6 Offer Reassurance

7 Here’s what else to consider

Automotive Sales

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感谢您的反馈

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