What are strategies for mitigating risk in a licensing agreement?
Licensing agreements are contracts that allow one party to use the intellectual property of another party for a fee or royalty. They can be a valuable source of revenue and innovation for both licensors and licensees, but they also involve significant risks, such as infringement, disputes, termination, and compliance issues. As a business relationship manager, you need to be aware of these risks and how to mitigate them effectively. In this article, we will discuss some strategies for reducing the potential negative impacts of licensing agreements on your alliances.