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What strategies can you use to ensure your board's vision is inclusive and represents all stakeholders?

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A board's vision is a statement of its desired future, its purpose, and its values. It guides the board's decisions, actions, and culture. But how can you make sure that your board's vision is inclusive and represents all stakeholders, such as employees, customers, partners, and communities? Here are some strategies you can use to create and communicate a board's vision that is diverse, equitable, and impactful.

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1 Assess your current vision

The first step is to evaluate your existing board's vision and how well it reflects the needs and perspectives of your stakeholders. You can use tools such as surveys, interviews, focus groups, or audits to gather feedback from different groups and identify any gaps, biases, or misalignments. You can also compare your vision with best practices and benchmarks from other organizations in your industry or sector. This will help you understand your strengths and weaknesses and set clear goals for improvement.

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Kathy Jourdain

We give people the power to transform - themselves, relationships, workplace cultures, outcomes - and the knowledge to make it happen.
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Assessing future trends that will impact your organization, industry, sector, the services or products you offer, will provide useful information with which to assess your current vision and being able to anticipate what elements a new/revised vision could be addressing. A SWOT analysis can be helpful and looking to future trends is more than that.

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2 Involve your stakeholders

The next step is to involve your stakeholders in the process of creating or revising your board's vision. You can invite them to participate in workshops, brainstorming sessions, consultations, or co-creation activities where they can share their ideas, opinions, and expectations. You can also create a diverse and representative committee or task force that can oversee and facilitate the process and ensure that all voices are heard and respected. By engaging your stakeholders, you can build trust, ownership, and commitment to your board's vision.

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Kathy Jourdain

We give people the power to transform - themselves, relationships, workplace cultures, outcomes - and the knowledge to make it happen.
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Our work is focused on understanding worldviews - the lenses through which we see and experience the world, they are different for each of us. They operate largely in our unawareness and they influence relationship, communication and conflicts. Individuals, teams, organizations, communities all have worldviews. Considering the worldview perspectives of different stakeholders will help you design how you will involve and engage stakeholders and ensure you not only invite their contribution but acknowledge what you are hearing.

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3 Embrace diversity and equity

The third step is to embrace diversity and equity as core values and principles of your board's vision. You can do this by ensuring that your vision statement is clear, concise, and inclusive of different cultures, backgrounds, identities, and experiences. You can also use inclusive language and avoid jargon, acronyms, or stereotypes that might exclude or offend some groups. Moreover, you can align your vision with your organization's mission, values, and policies on diversity, equity, and inclusion and demonstrate how your board's vision supports and advances them.

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4 Communicate your vision

The fourth step is to communicate your vision effectively and consistently to your stakeholders and the public. You can use various channels and formats, such as newsletters, websites, social media, podcasts, videos, or events, to spread your message and showcase your achievements. You can also use stories, examples, or testimonials to illustrate how your board's vision impacts your stakeholders and society at large. Furthermore, you can solicit and respond to feedback, questions, or concerns from your stakeholders and show them how you value and incorporate their input.

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5 Review and update your vision

The final step is to review and update your vision regularly and adapt it to changing circumstances and needs. You can use metrics and indicators, such as satisfaction, engagement, retention, loyalty, or impact, to measure your progress and performance and identify any areas for improvement. You can also monitor the trends and developments in your industry or sector and anticipate the opportunities and challenges they might pose for your board's vision. By reviewing and updating your vision, you can ensure that it remains relevant, realistic, and responsive.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What strategies can you use to ensure your board's vision is inclusive and represents all stakeholders?

1

2

3

4

5

6

1 Assess your current vision

2 Involve your stakeholders

3 Embrace diversity and equity

4 Communicate your vision

5 Review and update your vision

6 Here’s what else to consider

Business Administration

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What strategies can you use to ensure your board's vision is inclusive and represents all stakeholders?

1

2

3

4

5

6

1 Assess your current vision

2 Involve your stakeholders

3 Embrace diversity and equity

4 Communicate your vision

5 Review and update your vision

6 Here’s what else to consider

Business Administration

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