What strategies can you employ to manage large volumes of qualitative data?
In the realm of Business Intelligence (BI), managing large volumes of qualitative data can seem daunting. Qualitative data, which includes non-numeric information such as interview transcripts, open-ended survey responses, and customer feedback, often contains rich insights that can drive strategic decisions. However, the unstructured nature of this data type poses unique challenges. To harness its full potential, you need to employ strategies that can help you collect, analyze, and interpret qualitative data effectively. These strategies not only streamline the process but also ensure that the insights gained are accurate and actionable.