What are the steps to transition from content writer to content manager?

1 Build your portfolio

The first step is to showcase your content writing skills and experience in a professional portfolio. Your portfolio should include samples of different types of content, such as blog posts, web pages, social media posts, newsletters, white papers, and case studies. You should also highlight the results and impact of your content, such as traffic, engagement, conversions, or feedback. Your portfolio should demonstrate your versatility, creativity, and expertise in content writing.

3 Expand your network

The third step is to expand your network and connect with other content professionals. Networking can help you learn from others, find mentors, get referrals, and discover new opportunities. You can network by joining online communities, forums, and groups related to content management. You can also attend events, conferences, and meetups where you can meet and interact with content managers and experts. You can also reach out to content managers you admire and ask for advice or feedback.

4 Apply for content management roles

The fourth step is to apply for content management roles that match your skills and interests. You can look for content management jobs on various platforms, such as job boards, social media, or websites of companies you want to work for. You can also create your own content management projects, such as launching a blog, a podcast, or a newsletter, and use them as examples of your work. When applying for content management roles, you should tailor your resume and cover letter to highlight your relevant skills and achievements. You should also prepare for the interview by researching the company, the role, and the content strategy.

5 Manage your time and tasks

The fifth step is to manage your time and tasks effectively as a content manager. Content managers have to juggle multiple projects, deadlines, and stakeholders. They also have to supervise and support the content team, which may include writers, editors, designers, and developers. To manage your time and tasks, you should use tools and systems that help you organize, prioritize, and delegate your work. You should also communicate clearly and regularly with your team and other departments. You should also set realistic goals and expectations, and track and evaluate your progress and results.

6 Keep learning and improving

The sixth step is to keep learning and improving your content management skills and knowledge. Content management is a dynamic and evolving field, and you need to stay updated on the latest trends, best practices, and tools. You should also seek feedback and reviews from your clients, team, and audience, and use them to improve your content strategy and quality. You should also challenge yourself to try new things, experiment with different formats and channels, and explore new topics and niches. You should also celebrate your successes and learn from your failures.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?