What are the steps to set up conversion tracking in Google Analytics?

1 Define your goals

The first step to set up conversion tracking is to define your goals. Goals are the specific actions that you want users to complete on your website or app, such as making a purchase, signing up for a newsletter, or filling out a form. You can create up to 20 goals per view in Google Analytics, and each goal can have a different type, such as destination, duration, pages per session, or event. To create a goal, go to the Admin section of your Google Analytics account, select the view you want to track, and click on Goals under the View column. Then, click on New Goal and follow the instructions to set up your goal details and value.

3 Set up Google Ads linking

If you want to track conversions from your Google Ads campaigns, you need to set up Google Ads linking in Google Analytics. Google Ads linking allows you to import your Google Ads data into Google Analytics and see how your ads are driving conversions and other metrics. To set up Google Ads linking, go to the Admin section of your Google Analytics account, select the property you want to link, and click on Google Ads Linking under the Property column. Then, click on New Link Group and select the Google Ads accounts you want to link. You can also choose to import site metrics, remarketing lists, and conversions from Google Analytics to Google Ads.

4 Verify your conversions

The last step to set up conversion tracking is to verify your conversions. Verifying your conversions means checking that your goals, ecommerce tracking, and Google Ads linking are working properly and sending accurate data to Google Analytics. To verify your conversions, you can use several tools and reports in Google Analytics, such as the Real-Time report, the Conversions report, the Multi-Channel Funnels report, and the Attribution report. You can also use the Google Tag Assistant extension for Chrome to troubleshoot your tags and code snippets. If you find any errors or discrepancies in your conversion data, you can fix them by reviewing your settings, code, and filters in Google Analytics and Google Ads.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?