What are the steps to identify gaps and improve your content?

Here's you can create detailed buyer personas: - Develop profiles that represent your target audience segments. Consider factors such as demographics, interests, challenges, and aspirations. This helps you tailor content specifically to their needs. - Understand the customer journey: Map out the stages your audience goes through when interacting with your brand, from initial awareness to post-purchase. Identify the information they seek and the pain points they experience at each stage. - Conduct market research: Utilize surveys, interviews, and analytics tools to gather insights about your audience's preferences, behavior, and content consumption habits. This data allows you to create content that resonates with them.

You don't know what you don't know. Identifying gaps in content strategy is hard so i made myself this LCHT framework that works: 1. Be a good Listener. Stay close to the customer support/community management team to learn about the pains of your audience. 2. Be a good Competitor. Observe your competitors if they're doing better than your company. See what's working and not working for them. Learn from what's working. Lead where they're struggling. Listen to their audience deeply. 3. Be your own Hero. See what the people you look up to (i.e. people you're a happy customer to) are doing. Observe what you admire about them and replicate that. 4. Tap the Trends. They are reflections of what people like. Learn what they like and why.

Before you create anything new, pause and take stock. What do you already have in your armoury? Go back through older content. Lay it all out on the (virtual) table. You probably have a LOT more than you think. Check out the stats to see what got traction. What topics are still relevant? Could you put a new spin on something old? What can you recycle/upcycle/repurpose? It's amazing (and scary) how much great content gets left by the wayside when it could be continuing to deliver huge value. ... and saving you an awful lot of time. ??

When it comes to improving your content, auditing your existing content is crucial! ?? It's like cleaning out your closet before going shopping for new clothes. You need to know what you already have before you can identify what's missing or needs improvement. ?? By auditing your content, you can identify gaps in your messaging, areas for improvement, and content that's no longer relevant. Plus, it's a great opportunity to repurpose and update old content to give it new life. ?? So, don't skip the audit! It's a vital step in creating content that's effective and engaging.

Absolutely you need an audit to help know what you have and don't have and how much of it. I think of this as step one of the Marie Kondo methodology, dig into the back of the closet, the drawers, your basement storage, etc. and bring it all into daylight. Most people have more content than they remember. Lots of "Oh, I forgot we had that moments".

As I interview my content creators to discover gaps once I understand their goals I'll ask what is blocker for that goal not being achieved. This can start to reveal gaps in content.

Identifying your content gaps is absolutely essential when it comes to creating effective and engaging content! ???? Without identifying your gaps, you may be missing out on opportunities to connect with your audience and deliver the information they need. By identifying your gaps, you can determine what topics or areas you need to focus on, ensuring that your content is relevant and valuable to your audience. ?? Whether it's through surveys, analytics, or simply reviewing your content, taking the time to identify your content gaps will ultimately lead to better results and a stronger connection with your audience. So, don't overlook this critical step in improving your content! ??

Prioritizing your content opportunities is key when it comes to improving your content! ???? With so many potential areas for improvement, it can be overwhelming to know where to start. That's where prioritization comes in! By identifying which gaps are most important to your audience or business goals, you can focus your efforts on the areas that will have the greatest impact. ?? Whether it's improving existing content or creating new content to fill a gap, prioritization ensures that you're making the most of your time and resources. So, don't neglect this critical step in the content improvement process! ??

After identifying your content gaps and prioritizing your opportunities, it's time to take action. That means creating new content to fill the gaps or updating existing content to ensure it's relevant and valuable to your audience. ?? Whether it's adding new information, refreshing the design, or optimizing for SEO, updating your content shows your audience that you're dedicated to providing them with the best possible experience. ???? Plus, creating new content is a great way to attract new audiences and keep your existing audience engaged. So, don't be afraid to get creative and put in the work! Your content (and your audience) will thank you. ??

Without tracking your progress, you won't know if your efforts are paying off or if you need to make adjustments. ???? By monitoring and measuring your content, you can see what's working and what's not, and make data-driven decisions to improve your content strategy. ?? Whether it's through analytics, social media insights, or customer feedback, measuring your content's performance helps you understand how your audience is engaging with your content and what changes you need to make for better results. So, don't skip this critical step in the content improvement process!?? Keep an eye on your content's performance, and you'll be on your way to creating content that truly resonates with your audience.