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What are the steps to develop a content strategy for your project?

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A content strategy is a plan that guides the creation, delivery, and governance of relevant and valuable content for your project. It helps you align your content with your goals, audience, and brand. Whether you are working on a website, a blog, a social media campaign, or any other type of content project, you need a content strategy to ensure your content is effective and consistent. Here are the steps to develop a content strategy for your project.

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1 Define your objectives

The first step is to define your objectives for your content project. What are you trying to achieve with your content? How will you measure your success? How does your content support your overall project vision and mission? Your objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be aligned with your stakeholders' expectations and needs.

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2 Analyze your audience

The next step is to analyze your audience for your content project. Who are they? What are their characteristics, preferences, challenges, and motivations? How do they consume and interact with content? What are their goals and pain points? How can you help them with your content? You can use various methods to research your audience, such as surveys, interviews, personas, scenarios, and analytics.

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Luivir Rangel

Marketing, SEO and ocasional tag liner
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While I was reading this piece written by AI, realized that the key element of a content strategy isn't there - The Buyer / User Journey. When planning your strategy, think about the steps a prospect will need to go over to become a customer. This will give you insights on what content is missing, how to logically connect all the resources you have (blogs, website, social, newsletters) and measure in which stages of the pipeline prospects are leaving. Content strategy is not all about blog posts. See the big picture first, then go into details.

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Mary Nyokabi

Senior Copywriter ?? | Content Strategist | SEO Content Specialist | Digital Marketing Specialist | Authenticity
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Addressing the unique pain points in your niche allows your content to stand out from the competition. While others may provide general information for a broad audience, your content becomes a specialized resource, greatly appealing to your target audience. When your content directly tackles niche-specific pain points, it showcases your expertise and relevance. It demonstrates that you've delved deep into the issues your audience faces and crafted solutions that genuinely matter to them. This specialization not only attracts attention but also sustains engagement. In a crowded digital landscape, where consumers encounter generic content, your ability to focus on your audience's precise challenges sets you apart.

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3 Audit your existing content

The third step is to audit your existing content for your content project. What content do you already have? What are its strengths and weaknesses? How does it perform against your objectives and audience needs? How does it fit into your content structure and hierarchy? You can use tools such as spreadsheets, inventories, matrices, and audits to evaluate your existing content and identify gaps, overlaps, and opportunities.

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Mary Nyokabi

Senior Copywriter ?? | Content Strategist | SEO Content Specialist | Digital Marketing Specialist | Authenticity
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Content authenticity is like the secret ingredient that elevates your project to the next level. As you assess your existing content, not only should you consider what you have and how it aligns with your objectives and audience needs, but also delve into the essence of authenticity. Authenticity auditing involves digging into the heart of your content. Is it genuinely reflective of your brand's voice and values? Does it resonate with your audience on a deeper level? Authenticity ensures that your content is not only relevant but also trustworthy and relatable. Tools like spreadsheets, inventories, matrices, and audits are essential not only for evaluating the volume and performance of your content but also for detecting authenticity gaps.

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4 Plan your content creation

The fourth step is to plan your content creation for your content project. What content do you need to create, update, or delete? What are the topics, formats, styles, and tones of your content? What are the sources, roles, and responsibilities of your content creators? What are the workflows, processes, and guidelines for your content production? You can use tools such as calendars, maps, outlines, and templates to plan your content creation and management.

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Lashay Lewis

Bottom-of-funnel Blogs for Growth-Stage B2B SaaS | Content Strategy Advisor??| Founder @ Authority Plug
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Here’s the simple way I like to plan content: - Break down the company by industry - Understand the ICP of THAT industry - Talk to sales to understand the pain behind the purchase - use those pain points to find high-intent keywords - repeat for every industry your company serves Once you’ve exhausted high-intent keywords, then move up the “funnel” Product experts should focus on product-led high-intent articles New writers should focus on more high-level top-of-funnel content

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5 Implement your content delivery

The fifth step is to implement your content delivery for your content project. How will you publish, distribute, and promote your content? What are the channels, platforms, and tools that you will use to reach your audience? How will you optimize your content for search engines, accessibility, and usability? How will you ensure your content is consistent and coherent across different devices and contexts? You can use tools such as CMS, SEO, social media, and email to implement your content delivery and outreach.

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6 Evaluate your content performance

The final step is to evaluate your content performance for your content project. How will you monitor, measure, and analyze your content results? What are the key performance indicators (KPIs) and metrics that you will use to track your content impact and value? How will you collect, report, and communicate your content data and insights? How will you use feedback, testing, and research to improve your content quality and effectiveness? You can use tools such as analytics, dashboards, surveys, and reviews to evaluate your content performance and optimization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the steps to develop a content strategy for your project?

1

2

3

4

5

6

7

1 Define your objectives

2 Analyze your audience

3 Audit your existing content

4 Plan your content creation

5 Implement your content delivery

6 Evaluate your content performance

7 Here’s what else to consider

Content Management

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What are the steps to develop a content strategy for your project?

1

2

3

4

5

6

7

1 Define your objectives

2 Analyze your audience

3 Audit your existing content

4 Plan your content creation

5 Implement your content delivery

6 Evaluate your content performance

7 Here’s what else to consider

Content Management

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