What are the steps to create a brand positioning statement using problem solving skills?

Brand positioning statements hinge on empathy. Brands often misstep, seeing themselves as central. Instead, focus on the consumer’s perspective and problems. Your brand’s role is to solve these issues, and your statement should reflect what consumers infer from a single interaction. It’s less about self-perception, more about empathy. Build your brand around solving a core problem, with your product or service addressing this need. Your brand statement should be a concise reflection of this approach.

Identify the target audience's main problem. Define how your brand uniquely solves that problem. Craft a concise statement highlighting the solution and your brand's value.

Un due?o de negocio o gerente busca lograr una meta u objetivo (busca llegar a algún lugar en específico), sabe que el lugar existe, ha visto que sus colegas han estado ahí, el problema es que este due?o de negocio solo conoce una peque?a parte de la ciudad y a donde quiere ir está fuera de la ciudad, por lo que tiene tres opciones: 1. Animarse a ir por su cuenta con el riesgo de perderse (lograr su meta él solo) 2. Comprar un boleto de autobús para que lo dejen en el lugar (contratar a alguien que lo haga por él) 3. Adquirir un mapa y arriesgarse a ir aún sin conocer bien, pero con una guía (Contratar un asesor o consultor y seguir las recomendaciones que le de) ?Qué ofrecerás?

What if the problem your brand is trying to solve can also be solved by other brands? Think of other factors that position your brand to solve the problem for a specific subset of the population. Are you located to better serve populations within a specific area? Could you attract others to come to this area because they don't have this offering? Is your brand more appealing due to its unique culture or mission? What are product attributes or services that other brands do not have? How does your brand solve the problem better? If you were to choose a competitor over yourself, what would that reason be? Also consider how customers should feel about using your brand, and speak to the emotional drivers of the buyer decision process.

From my experience, a product is a solution for a unaddressed market need or pain point which a customer is willing to pay you to solve for over other solutions in the market….To do a marketer needs to sharply define the problem and see how his product is positioned to solve for and has the capabilities to solve for these customers uniquely…

If the market is inclined towards a certain way, going against it and serving with something completely different is never advisable. So, before working on how to position your brand, understand the needs of your market!

Most Founders and Brand Managers Fumble here. When we say "Analyse the Market" we aren't talking about the numbers. Or the Market Shares. Or what your competitors are doing. Your consumers are your market. There's no way any one of your competitors is catering to all the needs of your consumers. Find gaps in the current solutions. Find those needs of your consumers that have not been addressed yet. Then, build a brand narrative that addresses them. Going forward from the Market Analysis stage, you must have answers to the following questions: 1. What problems is my brand solving? 2. Why is it solving them? 3. What values do my ideal consumers and my brand share? With these answers, we start crafting a statement!

There are numerous theoretical methods to analyze the market and assess our current position. Employing such approaches aids in proactively addressing both present and future challenges, providing a structured, mathematical foundation to prepare for potential issues.

I will give you a simple formula to craft your Brand Positioning Statement: [Brand Name] is a [Define your product] that [Problems you solve] for [define your target audience] For example, Gauri Walecha is a Freelance Brand Consultant who builds profitable digital brands for startups.

People should be able to tell when a social media post is from you, even if the design doesn't have your logo! Here's the thing about branding. You can get the rest of the elements, like brand messaging and colors, right by referring to online articles like this. The tricky part begins when you start carrying the brand strategy you have created. Keep your presence cohesive when you bring your brand to social media and other media channels.

At my firm, I tackle the complex legal challenges that define today's business landscape. Recognizing the intricate issues faced by leading companies, we offer a solution-oriented approach. Our firm's distinctive value lies in a proven record of navigating high-stakes cases with strategic acumen. We stand out through specialized expertise, ensuring clients choose a partner committed to delivering exceptional results. We systematically identify and confront the multifaceted challenges that leading businesses encounter.

La fórmula clásica para escribir una declaración de posicionamiento es: "Para (segmento), (nombre de la marca) es (punto de diferenciación) entre (competencia) porque (razón para creer). Sin embargo, es importante recordar enfocarse en el valor del producto o servicio, es decir el atributo por el cuál el cliente nos compraría y nos diferencia de los demás. Recuerda que el valor debe estar centrado en el cliente, y va más allá de la utilidad del producto o servicio, sino que engloba una serie de aspectos extrínsecos e intrínsecos.

When u think of problem and it's solution , always think that client ( centricity) / regulator is sitting in room with you when u r trying to create solutions .. Whether this will be helpful foe clients within regulatory framework

It's always helpful to ask these questions... 1. What can/do I do? - Your skills, passion, expertise 2. Why do I do what I do? - Your brand vision and mission. 3. Who do I want to Help? - Your target audience. 4. What are their core problems? - Their pain points 5. Why do I want to help them? - What does your target audience mean to you? 6. How do I want to help them? - My value proposition 7. What will they gain from me? - The unique benefits, time-effectiveness, and cost-effectiveness. 8. Why you?- Social Proof, awards, testimonials, portfolio, experience, and proficiency. Answering these questions will develop and put you way ahead of the others in your niche, and make your brand stand out. Hope this helped.

One more thing to consider is to measure the result you have achieved. That means ongoing checking if the brand positioning statement you have created: - meets expectations of the customers - meets expectations of the stakeholders - brings you business - is uptodate or needs fine tuning.

Talk to your current customers, they have already been through all the research and made the purchase, why did they choose your product or service over someone else? How is it helping them to solve their problem? Are they using it in other ways than intended? What is their favorite aspect? If they could change one thing about it, what would it be? When they talk about this brand to friends and family, what do they say?