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What are some ways to use video production portfolio feedback for growth?

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As a video producer, you know how important it is to showcase your work and attract new clients. But how do you use the feedback you receive on your portfolio to improve your skills and grow your business? In this article, we'll share some ways to use video production portfolio feedback for growth, from setting goals and tracking progress to asking for testimonials and referrals.

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John Mouratis ??

?? Video Production. Doing the work and sharing insights I learn.

1 Set SMART goals

One of the first steps to use video production portfolio feedback for growth is to set SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you define what you want to achieve, how you'll measure it, and when you'll do it. For example, you might set a goal to increase your portfolio views by 20% in three months, or to improve your editing skills by taking an online course in six weeks. By setting SMART goals, you can focus your efforts and track your results.

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John Mouratis ??

?? Video Production. Doing the work and sharing insights I learn.
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And also eat the frog. Don't procrastinate on the most important tasks and keep yourself 'busy'. 'Busy' doesn't make you money. Real progress does.

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2 Track your progress

Another way to use video production portfolio feedback for growth is to track your progress. You can use tools like Google Analytics, Vimeo Stats, or YouTube Analytics to monitor how your portfolio videos are performing, such as how many views, likes, comments, and shares they get. You can also use feedback forms, surveys, or polls to ask your viewers and clients for their opinions and suggestions. By tracking your progress, you can see what works and what doesn't, and adjust your strategy accordingly.

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John Mouratis ??

?? Video Production. Doing the work and sharing insights I learn.
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Detach your work from your talent. The biggest mistake of creatives is they are too closely attached to their projects. When people judge your work, they don't judge your personality. Care honestly about improving your craft, not about external validation.

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3 Learn from constructive criticism

A third way to use video production portfolio feedback for growth is to learn from constructive criticism. Constructive criticism is feedback that is honest, respectful, and helpful. It points out your strengths and weaknesses, and offers suggestions for improvement. For example, you might receive constructive criticism on your lighting, sound, or storytelling. Instead of taking it personally or defensively, you should appreciate it and use it as an opportunity to learn and grow. You can ask for clarification, examples, or resources to help you improve your skills.

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John Mouratis ??

?? Video Production. Doing the work and sharing insights I learn.
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Don't accept feedback like 'that's nice'. Nice or bad is a subjective term. Ask questions, get to the why, find the reason behind their initial reaction.

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4 Ask for testimonials and referrals

A fourth way to use video production portfolio feedback for growth is to ask for testimonials and referrals. Testimonials are positive feedback that you can use to showcase your credibility and quality. You can ask your clients, collaborators, or mentors to write or record testimonials for your portfolio, website, or social media. You can also use tools like Trustpilot, Capterra, or Yelp to collect and display testimonials. Referrals are recommendations that you can use to expand your network and reach new clients. You can ask your satisfied customers, partners, or friends to refer you to their contacts who might need your services. You can also offer incentives, such as discounts or freebies, to encourage referrals.

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5 Keep learning and experimenting

A fifth way to use video production portfolio feedback for growth is to keep learning and experimenting. Feedback is not a one-time thing, but a continuous process. You should always seek new ways to improve your skills, learn new techniques, and explore new trends. You can use online platforms, such as Skillshare, Udemy, or Lynda, to access courses and tutorials on various aspects of video production. You can also join online communities, such as Reddit, Quora, or Facebook groups, to exchange ideas and tips with other video producers. You can also challenge yourself to try new genres, formats, or styles, and see how your audience and clients respond.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some ways to use video production portfolio feedback for growth?

1

2

3

4

5

6

1 Set SMART goals

2 Track your progress

3 Learn from constructive criticism

4 Ask for testimonials and referrals

5 Keep learning and experimenting

6 Here’s what else to consider

Video Production

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What are some ways to use video production portfolio feedback for growth?

1

2

3

4

5

6

1 Set SMART goals

2 Track your progress

3 Learn from constructive criticism

4 Ask for testimonials and referrals

5 Keep learning and experimenting

6 Here’s what else to consider

Video Production

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