What are some ways to use intellectual property for building a strong brand identity?
Intellectual property (IP) is a valuable asset for any product innovator who wants to stand out from the competition and create a loyal customer base. IP refers to the intangible creations of the human mind, such as inventions, designs, logos, names, and artistic works. By protecting and exploiting your IP, you can build a strong brand identity that reflects your unique value proposition and communicates your vision to your target audience. In this article, you will learn some ways to use IP for branding, along with some examples of successful product innovators who have done so.