You've just recorded a great podcast interview with a guest who shared valuable insights and stories. But how do you make the most of this content and reach a wider audience? In this article, we'll show you some ways to repurpose a podcast interview for promotion, so you can leverage your hard work and boost your visibility.
One of the easiest ways to repurpose a podcast interview is to turn it into a blog post. You can either transcribe the entire conversation, or summarize the main points and add some commentary. A blog post can help you rank for relevant keywords, attract new listeners, and provide additional value to your existing audience. You can also include a link to the original podcast episode, and encourage readers to subscribe or leave a review.
Blog posts, or any written material, is very important for podcasters, because we still need Google rankings for our podcasts. They make our podcast audio and video content searchable by search engines. Blog about: 1. The actual audio content for hearing-impaired listeners. 2. A guest interview. Post dialog from both the podcaster and the host. 3. Your emotional connection to your audience and everyone who reads the blog and listens to your episodes. Please do NOT use AI for this. Blogging should come from our brains and hearts, not a robot. If you absolutely cannot type out the blog post, then at least recite it into a program to transcribe your audio and then copy and paste it in to WordPress. Remember: AI has no emotion, you do!
PRO TIP - within the blog, include a youtube video w/ highlights from the episode. Not only will this help w/ SEO ranking, but also gives another medium for your audience to consume the content
This topic about repurposing podcast content if what led me to launching listener.fm. I've hosted my show for six years and I can confidently say that the majority of a podcasters time is spent in POST PRODUCTION including elements such as: scheduling social content, writing blog posts, sharing across social media, etc. Using tools out there today, you're able to expedite your post production process. That's what we're solving for at Listener.fm. Our tool is just one example of all of the incredible tools out there for podcasters. On the point of blog posts, every podcast needs to have a blog. Written content summarizing each show works wonders on your website.
Another way to repurpose a podcast interview is to share short snippets on social media platforms like Twitter, Instagram, or LinkedIn. You can use tools like Headliner or Audiogram to create eye-catching audio clips with captions and images. Snippets can help you highlight the best moments of the interview, tease your followers, and drive traffic to the full episode. You can also tag your guest and ask them to share the snippets with their network.
Sharing podcast clips across social media is not only a standard, but required to grow your podcast most of the time. Creating highly engaging clips that are shareable will do more for your podcast that a lot of other efforts. My team and I use tools such as Opus.pro, Descript, and many more to edit out podcasts. If I'm recording virtually, I tend to edit the clips on riverside.fm, a platform I use to record my show. Some of my most viewed episodes are because of social media clips. For example, my interview with Jordan Belfort received over 5,000,000+ views across social media. A clip with Rick Ross received over 1.5m views across my social channels. Moral of the story, put out clips on social media if you're serious about growing.
I use the AI app called klap.app which easily and quickly creates snippets including subtitles, a title, and a vitality score highlighting key words. That can help me bring different angles and topics and therefore different audiences to watch the full podcast interview.
A tip to make your snippets go further: Pull sections that stand on their own without the full episode. For example, if you share a definition or story, pull that explanation as a full clip. It may not turn into a listen for that episode specifically, but it will gain you more views and follows to drive traffic to your content as a whole.
Leveraging the highlights from the show through hundreds of video snippets with calls to action shared through LinkedIn, TikTok, Instagram and Youtube consistently has delivered incredible results. Using the power of AI to create these either during recording or after has been a huge time and money saver. I also accompany each episode with a behind the scenes newsletter edition each week to feature the episode and connect the guest to it, along with embedding related video content when available.
With the use of AI today the best ways to reproduce a podcast interview is to transcribe the conversation and have a skilled copy writer turn it into a blog. Then you can use apps like Veed.io to cut short memorable clips to share across social media and lastly have ChatGPT find memorable quote from the transcript that you will use to design quote cards.
If you want to reach a more visual audience, you can repurpose a podcast interview into a video or a slideshow. You can use tools like Lumen5 or Canva to create engaging videos or slideshows with audio, text, and graphics. Videos and slideshows can help you showcase your personality, increase your engagement, and expand your reach on platforms like YouTube, Facebook, or SlideShare. You can also embed them on your website or newsletter, and invite viewers to listen to the full podcast.
Create a trailer using some of the most memorable moments in the episode. This would motivate new listeners to try the episode and old listeners to revisit. The goal of the video is to leave the viewers with an itch that only seeing the full episode can scratch.
A more advanced way to repurpose a podcast interview is to repackage it into an ebook or a lead magnet. You can use tools like Designrr or Beacon to create professional-looking ebooks or lead magnets with your podcast logo, branding, and links. Ebooks and lead magnets can help you establish your authority, grow your email list, and generate leads for your products or services. You can also offer them as a bonus or a giveaway to your listeners or guests.
Finally, you can repurpose a podcast interview by remixing it into a new episode or a series. You can use tools like Audacity or GarageBand to edit, cut, or combine different parts of the interview with new narration, music, or sound effects. Remixing can help you create fresh and original content, add more value and depth, and keep your audience interested and loyal. You can also use remixing to create themed or seasonal episodes or series.
While leveraging AI and automation can be helpful in maximizing your output, it can also be a double-edged sword. At the end of the day podcasts are about human connection, so it's imperative to listen through and take note of the moments that resonate with you on a personal level. Whether it's a clip that's fun or interesting (ideally both), remember your audience is just a group of people like you and me, looking to feel something real. Give them that and they will stick with you through thick and thin.
On episode release days, I create a LinkedIn newsletter that gives a behind the scenes info of the interview I had with the guest that may not be captured in the audio of the episode with a number of ways to listen and learn more.