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What are some ways to make your trade show presentation more entertaining with props and demonstrations?

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Trade shows are a great opportunity to showcase your products or services, network with potential customers and partners, and generate leads. But with so many exhibitors competing for attention, how can you stand out and make your presentation more engaging and memorable? One way is to use props and demonstrations that can spice up your pitch, showcase your value proposition, and create a lasting impression. Here are some ways to make your trade show presentation more entertaining with props and demonstrations.

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1 Use props that relate to your industry or niche

One of the easiest ways to make your presentation more entertaining is to use props that are relevant to your industry or niche, and that can illustrate your main points or benefits. For example, if you are selling a software solution that helps businesses save time and money, you could use a stopwatch, a calculator, or a piggy bank as props to emphasize how much time and money your solution can save. Or, if you are selling a product that solves a common problem or pain point, you could use a prop that represents the problem or the solution, such as a hammer, a band-aid, or a light bulb. Props can help you attract attention, create curiosity, and make your presentation more visual and memorable.

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Chris Dunn

Helping Exhibitors and Marketers Create Buzz, Build Amazing Experiences and Drive Engagement | VP of Sales and Business Development | Builder of Trust | Ski bum, mediocre golfer, craft beer lover
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It’s critical that props, give aways or other in booth experiences tie into your brand, message or campaign/ theme! One of my favorite recent examples was our client who’s logos and taglines we’re covered with faux fur (they are Veterinarians) and used as a background for photo ops… gave away branded lint brushes as a give away! What pet owner doesn’t need a lint brush! Brilliant!

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2 Use demonstrations that show your product or service in action

Another way to make your presentation more entertaining is to use demonstrations that show your product or service in action, and that can prove your claims or features. For example, if you are selling a product that is durable, easy to use, or has a unique function, you could demonstrate how it works, how it withstands different conditions, or how it differs from other products. Or, if you are selling a service that delivers results, improves performance, or enhances quality, you could demonstrate how it works, what it can achieve, or how it compares to other services. Demonstrations can help you showcase your value proposition, build trust and credibility, and create a wow factor.

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Jan Firszt

Sales and Management Professional
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The trade show floor is an event in itself. People remember experiences far longer then data-sheets, creating an experience within the event coupled with a relatable give-away carries the brand's messaging home to the purchasing desk.

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3 Use props and demonstrations that are interactive and fun

A third way to make your presentation more entertaining is to use props and demonstrations that are interactive and fun, and that can involve your audience and make them feel part of the experience. For example, you could use props that are easy to handle, touch, or try, such as samples, models, or gadgets, and invite your audience to test them out, ask questions, or give feedback. Or, you could use demonstrations that are dynamic, surprising, or humorous, such as experiments, magic tricks, or jokes, and invite your audience to participate, guess, or laugh. Interactive and fun props and demonstrations can help you create rapport, engagement, and excitement.

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4 Use props and demonstrations that are relevant and appropriate

A final tip to make your presentation more entertaining with props and demonstrations is to use them wisely and sparingly, and to make sure they are relevant and appropriate for your audience, your message, and your goals. For example, you should avoid using props or demonstrations that are too complex, too simple, too boring, or too distracting, and that can confuse, annoy, or offend your audience. You should also avoid using props or demonstrations that are too many, too long, or too frequent, and that can overwhelm, bore, or irritate your audience. Instead, you should use props and demonstrations that are clear, concise, and compelling, and that can support, enhance, or reinforce your presentation.

Using props and demonstrations can make your trade show presentation more entertaining and effective, and help you stand out from the crowd. However, you should always remember that props and demonstrations are not a substitute for a well-prepared, well-delivered, and well-targeted presentation. They are tools that can complement and amplify your presentation, but they are not the main attraction. The main attraction is you, your product or service, and your value proposition.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shawn Tommelleo

Director of Marketing at Chain Store Guide
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Timing is key. Make sure to record yourself in a dry run, then play it back; if there are any points in time that linger too long, speed those up. Also, NEVER read from slides. Discuss slides and topics WITH the audience.

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Tricia Chismer Gustin

Marketing Leader | Content Producer | Design Junkie | JEDI Counselor | Business Owner | Believer ??
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If using slides or on-screen visuals, be really conscious of font size and color combinations, as well as branding. If fonts are too small or colors are not contrasting enough, key messaging can get lost to the audience and passersby. On the flip side, well-designed visuals can engage new audiences even if they hadn’t originally planned to attend your demo. Agree on not reading slides!

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What are some ways to make your trade show presentation more entertaining with props and demonstrations?

1

2

3

4

5

1 Use props that relate to your industry or niche

2 Use demonstrations that show your product or service in action

3 Use props and demonstrations that are interactive and fun

4 Use props and demonstrations that are relevant and appropriate

5 Here’s what else to consider

Trade Shows

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What are some ways to make your trade show presentation more entertaining with props and demonstrations?

1

2

3

4

5

1 Use props that relate to your industry or niche

2 Use demonstrations that show your product or service in action

3 Use props and demonstrations that are interactive and fun

4 Use props and demonstrations that are relevant and appropriate

5 Here’s what else to consider

Trade Shows

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