As a motivational speaker, you know the importance of creating engaging and relevant content for your niche audience. But how do you find new ideas and sources of inspiration when you feel like you have covered everything? Here are some ways to discover fresh and original content for your niche.
One of the best ways to find new content for your niche is to listen to what your audience wants, needs, and asks. You can use surveys, polls, feedback forms, social media, or live Q&A sessions to gather insights and suggestions from your followers. Pay attention to their pain points, challenges, goals, and interests, and use them as topics for your content. You can also ask them directly what they would like to learn from you or what they struggle with the most.
I agree that listening to your audience is key. The real gem is to listen deeply. Often what is said can be conflicting as they are trying to figure things out, and contrary when working with diverse teams. I have found that the key is to consider the multitude of factors like context, industry and any other differentiating influence that will ensure your audience can relate to what you bring to the table. There are no one size fits all answers, and when you are able to find the real nuggets of hold, the conversations are richer and more meaningful.
Engaging with the audience is definitely an amazing way. Further what can help is, interacting with the group of people who are similar in traits with your target audience. Try understanding from them - challenges they faced and how they came out of it - their learnings Because it is a similar cohort, sharing their strategies and success stories can help your audience.
Another way to find new content for your niche is to research your industry, market, and competitors. You can use tools like Google Trends, BuzzSumo, or AnswerThePublic to find out what is trending, popular, or frequently asked in your niche. You can also follow relevant blogs, podcasts, newsletters, or influencers to see what they are talking about and what their audience is responding to. You can use this information to create content that is timely, relevant, and valuable for your niche.
A third way to find new content for your niche is to expand your niche and explore related or complementary topics. You can use tools like Ubersuggest, LSI Graph, or MindMeister to find keywords, phrases, or concepts that are related to your niche and that your audience might be interested in. You can also look for connections between your niche and other fields, disciplines, or industries that can provide new perspectives, insights, or solutions. You can use this strategy to create content that is diverse, innovative, and appealing for your niche.
This is a brilliant way and we are seeing so much of these nowadays. Example: expansion of tech to various domains and how it can add value. People in tech are expanding to the domain of HR, social contribution, ethical practice and so many other human-centred areas, which is adding massive value to the audience.
A fourth way to find new content for your niche is to repurpose your existing content and present it in different formats, channels, or angles. You can use tools like Lumen5, Canva, or Anchor to turn your blog posts, videos, or podcasts into slideshows, infographics, or audio clips. You can also use tools like Quora, Medium, or LinkedIn to republish your content on different platforms and reach new audiences. You can use this technique to create content that is consistent, efficient, and versatile for your niche.
I am a solopreneur and honestly repurposing can be challenging because you are establishing all the things for your startup. Here is how I look at repurposing content: - Prioritize it in the chain of your activities - If you are not able to repurpose at this point, doesn't mean that you have to leave other channels for putting out your content. - Be aware of the 'perfection syndrome' - Slowly start with one tool and pick a channel and start repurposing Or if you can, simple take help and repurpose it :) This helps me not get overwhelmed.
A fifth way to find new content for your niche is to learn from others who are experts, authorities, or mentors in your field or related fields. You can use platforms like Udemy, Coursera, or Skillshare to enroll in courses, workshops, or webinars that can teach you new skills, knowledge, or strategies. You can also use platforms like TED, YouTube, or Spotify to watch, listen, or subscribe to talks, shows, or playlists that can inspire you, challenge you, or motivate you. You can use this method to create content that is credible, educational, and personal for your niche.
You can also learn from others in your field who are more experienced or doing something that you really like. Make a note of those people and what do you like in their content. There can be so many factors here. You might like their: - simplicity - core message -presentation - website/content quality etc. Pick those specific examples and learn to create yours.
Don't be shy to experiment and see what jiggles best with your audience. There might be some amazing insights there, which you can take to pivot your journey. 'Just start' are the key words here!