登录查看更多内容

What are some ways to create a sense of community around your business services?

由人工智能和领英社区提供技术支持

Creating a sense of community around your business services can help you build trust, loyalty, and engagement with your customers and prospects. A community can also provide valuable feedback, referrals, and testimonials for your services. But how can you create a community that aligns with your brand and integrates with your services? Here are some ways to consider.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

1 Define your target audience

Before you start building a community, you need to know who you are serving and what they need. Identify your ideal customer profile, their pain points, their goals, and their preferences. This will help you tailor your content, tone, and value proposition to your audience. You can also segment your audience based on different criteria, such as industry, location, or service level, to create more personalized and relevant interactions.

添加您的观点

Jamie Bradley

I help business owners and entrepreneurs grow their sales
举报内容
People often think that there is just one primary audience for their messaging. There's usually more than one. You may believe your potential customers are your main audience. What about the people who refer your business? Usually, but not always, they are existing customers. A non-profit might have several communities to reach. There are people they serve, volunteers who join the cause, and donors who provide financial support. Each of these constituents has different interests when they connect with you. You need an overarching theme for all that defines who you are and what you do. This is your brand - the central theme for all other communication. Then you refine the message to what each audience needs to hear.

已翻译

赞
Andre Prins

Passionate about CX, Innovation and effective Service Delivery. Purpose driven LinkedIn influencer.
举报内容
Embracing diversity is important. Go beyond demographics and consider diverse perspectives, experiences, and voices within your audience. This fosters a more inclusive community and enriches the collective experience. Create space for everyone; actively welcome and encourage participation from all segments of your target audience, breaking down barriers and ensuring everyone feels valued and heard.

已翻译

赞

2 Choose your platform and format

The next step is to decide where and how you will communicate with your community. You can use various platforms, such as social media, email, webinars, podcasts, blogs, or forums, depending on your audience's preferences and habits. You can also mix and match different formats, such as text, video, audio, or live events, to create more variety and engagement. The key is to choose a platform and format that suits your brand voice, your service offerings, and your community goals.

添加您的观点

Kristy Regan

Leveling-up social media presence to grow businesses by saving them TIME & MONEY | Social Media Expert for Small Business
举报内容
In my experience, people often skip this step and just jump on whatever marketing tool/platform is getting buzz at the moment. The important thing is to NOT try to be everything to everyone as you will end up spending too much time customizing marketing for each channel or putting content out on channels that doesn’t work. Make sure you reach your audience through the platforms that make sense in a way that provides value.

已翻译

赞
Andre Prins

Passionate about CX, Innovation and effective Service Delivery. Purpose driven LinkedIn influencer.
举报内容
Be sure to match your message to the medium. Consider forums for in-depth discussions, social media for quick updates, and live events for personal connection. Blend formats to keep things fresh and interesting. You should consider diversifying your content, so experiment with text, video, podcasts, or even interactive tools to cater to different learning styles and preferences.

已翻译

赞

3 Provide value and education

One of the main reasons people join a community is to learn something new, solve a problem, or improve their skills. Therefore, you need to provide value and education to your community members through your content and services. You can share tips, insights, best practices, case studies, or tutorials that relate to your services and your audience's needs. You can also invite guest experts, host Q&A sessions, or create challenges or quizzes to provide more value and education.

添加您的观点

4 Encourage interaction and feedback

Another reason people join a community is to connect with others who share their interests, challenges, or aspirations. Therefore, you need to encourage interaction and feedback among your community members and with your brand. You can ask questions, create polls, solicit opinions, or start discussions that spark conversations and debates. You can also respond to comments, acknowledge contributions, or highlight success stories to show appreciation and recognition.

添加您的观点

Andre Prins

Passionate about CX, Innovation and effective Service Delivery. Purpose driven LinkedIn influencer.
举报内容
Spark conversations and debates. Pose open-ended questions, encourage friendly disagreements, and celebrate diverse perspectives to keep conversations lively. Actively solicit feedback. Prompt members to share their opinions on features, ideas, or even internal processes. Show them their input is valued and implemented.

已翻译

赞

5 Promote your services subtly

While creating a community is not a direct sales pitch, it is a way to showcase your expertise, credibility, and authority in your field. Therefore, you can promote your services subtly and strategically to your community members without being pushy or spammy. You can mention your services as part of your content, offer discounts or incentives, or invite people to sign up for a free consultation or trial. You can also use testimonials, referrals, or case studies to demonstrate the benefits and results of your services.

添加您的观点

6 Measure and improve your community

Finally, you need to measure and improve your community over time to ensure that it is achieving your objectives and satisfying your members. You can use various metrics, such as engagement, retention, satisfaction, conversion, or revenue, to evaluate the performance and impact of your community. You can also ask for feedback, suggestions, or reviews from your members to identify the strengths and weaknesses of your community. Based on the data and feedback, you can adjust your strategy, content, or services to improve your community.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Kristen Colvin Barr

Partner/Accountant/Entrepreneur
举报内容
You can create a sense of community with team building events. Not only does it serve the area in which you chose but it brings your team together.

已翻译

赞

Business Services

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are some ways to create a sense of community around your business services?

1

2

3

4

5

6

7

1 Define your target audience

2 Choose your platform and format

3 Provide value and education

4 Encourage interaction and feedback

5 Promote your services subtly

6 Measure and improve your community

7 Here’s what else to consider

Business Services

给文章评分

感谢您的反馈

更多Business Services相关文章

更多相关阅读内容

What are some ways to create a sense of community around your business services?

1

2

3

4

5

6

7

1 Define your target audience

2 Choose your platform and format

3 Provide value and education

4 Encourage interaction and feedback

5 Promote your services subtly

6 Measure and improve your community

7 Here’s what else to consider

Business Services

给文章评分

感谢您的反馈

查看其他技能